牡丹绽艳添春韵，汉裳承雅贺新年。马年春节将至，"中国牡丹之都"山东省菏泽暖意融融、烟火升腾。 花卉市场的催花牡丹含苞待放，曹州古城的汉服巡游衣袂翩翩……一静一动间，勾勒出菏泽特色产业的 蓬勃生机，让这座城市的年味愈发醇厚。 据了解，中国人民银行菏泽市分行着力推动产业数字化转型升级，立足菏泽汉服产业集群禀赋优势，引 导辖内银行机构优化金融场景服务，创新开发"电商e贷"等数字化金融产品14个，简化授信流程，提高 审批效率，为汉服产业注入强劲金融动能。 恒丰银行菏泽分行的"好商快贷"，凭借"到账快、随借随还"的优势，可为汉服电商提供灵活的资金支 持。"春节前的这一个多月，拼多多、淘宝等购物平台的线上订单量暴增，生产线日夜不停，相应的资 金需求也十分迫切。我们向恒丰银行菏泽分行申请的120万元贷款，不到一天的时间就到账了。"曹县青 梧服装有限公司负责人王先生说。不仅如此，工行菏泽分行、农行菏泽分行、曹县农商银行等均推出汉 服产业专属贷款产品，放款时限压缩至2个工作日以内。截至2026年1月末，辖内银行机构为汉服产业授 信总额达36.47亿元，同比增长43.28%。这场"国潮"与"金融"的共舞，正为春节消费热潮写下生动 ...

Core Viewpoint - Hengfeng Bank focuses on supporting rural revitalization and enhancing financial services for agricultural entities, aiming to ensure food security and promote local economic development [1][2][4][5]. Group 1: Financial Support for Agriculture - Hengfeng Bank prioritizes financial services for grain production, storage, and circulation, implementing innovative supply chain financing to ensure smooth funding along the grain industry chain [2]. - The bank provided nearly 14 million yuan in financing to Henan Xingluo Grain Industry Group to alleviate short-term liquidity pressure and stabilize grain reserves in the region [4]. - In Anhui, the bank supported a local grain logistics company with a 10 million yuan credit line to facilitate market-oriented grain purchases during the autumn harvest [4]. Group 2: Agricultural Production Stability - Hengfeng Bank issued a 198 million yuan medium-term loan to a global agrochemical company to ensure the stable supply of agricultural production materials [5]. - The bank facilitated 9.54 million yuan in loans to upstream suppliers, addressing financing challenges for small suppliers in the agricultural sector [5]. Group 3: Empowering Local Industries - The bank implements targeted financial services for local specialty industries, enhancing the vitality of rural industries through chain-based financial support [6]. - In Shandong, the bank provided tailored financing solutions to support the meat processing industry, including a 10 million yuan loan for equipment upgrades and product development [8]. Group 4: Supporting E-commerce and Cultural Promotion - Hengfeng Bank has supported the booming e-commerce sector in rural areas, providing nearly 30 million yuan in loans to local clothing companies in Cao County, which has become a major hub for Hanfu production [10]. - The bank promotes traditional culture through events like "Hanfu Show Year," enhancing the visibility of local cultural heritage [10]. Group 5: New Business Models and Financial Innovation - The bank extends its financial services to new industries and business models, including rural tourism and ecological agriculture, to help farmers diversify income sources [11]. - In Jiangsu, the bank introduced a batch credit model for collective economic organizations, providing 60 million yuan in credit to support local tomato farming initiatives [13]. Group 6: Comprehensive Financial Services - Hengfeng Bank has issued over 348 million yuan in supply chain financing to Guangdong Haida Group, supporting its partners' financing needs and contributing to rural revitalization [14]. - The bank continues to innovate products and enhance service levels to ensure sustainable financial support for rural development [14].