Core Insights - Shandong's marine tourism is evolving from a traditional "viewing" model to a more interactive "experiencing" model, focusing on diverse activities and deep experiences [2][5] Industry Overview - Shandong boasts over 3,000 kilometers of coastline with rich marine tourism resources, attracting 480 million domestic tourists and generating 536 billion yuan in tourism revenue last year, marking year-on-year growth of 11.5% and 12.6% respectively [2] - The region is shifting from traditional beach tourism to include leisure coastal tourism, island vacations, and cruise tourism, enhancing the overall tourism experience [2] Cruise Tourism Development - The introduction of cruise tourism is a significant trend, with the Qingdao cruise home port expected to welcome five cruise ships and nearly 30 voyages in 2025, reflecting a 64% increase in cruise voyages from January to August this year [2][3] - The "Zhaoshang Yidun" cruise ship's recent docking in Qingdao highlights the growing popularity of overnight stays, allowing tourists to explore local attractions [3] New Tourism Products - The "Haoke Shandong·Peninsula No. 1" sea tour project launched in July has introduced customizable island-hopping experiences, attracting a younger demographic with 60% of passengers under 40 [4] - The project has significantly boosted local tourism, with occupancy rates for nearby accommodations rising from 40% to 80% and local fishermen transitioning to tourism services, increasing their daily income from 200 yuan to 800 yuan [4] Economic Impact - The integration of "ticket + cultural tourism" has extended the consumer experience, with over 3,800 visitors benefiting from discounts at 105 tourist attractions and 80 restaurants along the coast [5] - In Rizhao, 19 tourist attractions received nearly 1.83 million visitors this summer, generating 309 million yuan in revenue, showcasing the growing economic impact of diversified tourism offerings [6]

"好客山东·半岛1号"首航，青烟威日四城联动开通5条航线 海上山东解锁新玩法 7月29日上午，渤海湾畔，伴随着嘹亮的汽笛声，印有"半岛1号"LOGO的"寻仙6号""寻仙17号"游船 从蓬长客港相继出发，开启"好客山东·半岛1号"海上游首航。 当日，青岛、烟台、威海、日照四城联动，整合文旅资源，开通5条"好客山东·半岛1号"航线，并 推出一批专项优惠政策，带给游客海陆联动的旅游新体验。 本次率先开通的5条航线中，"寻仙17号"由蓬长客港始发，经停长岛，终到旅顺，打造连通鲁辽的 黄渤海游产品；"寻仙6号"由蓬长客港始发，串联砣矶岛、大钦岛、小钦岛、南隍城岛、北隍城岛，打 造长岛跳岛游产品；"威至港湾壹号"由威海港始发，串联日岛、刘公岛、悦海公园，打造威海滨海观光 游产品；"青旅奥帆号"由积米崖码头始发，串联灵山岛、斋堂岛、琅琊港，打造青岛滨海跳岛游产 品；"亚特兰号"由日照世帆赛基地码头始发，串联山海天旅游度假区一级渔港、桃花岛渔港、任家台渔 港，打造日照滨海观光游产品。 不管是在外观设计，还是内部场景打造上，各艘游船都各有特色。比如，"寻仙6号"融合"秦皇求 仙"和"八仙过海"元素，打造客舱、茶餐厅、公共活动、 ...