好客山东.齐鲁1号旅游列车

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“票根+”激活假日经济!山东五一创新消费场景引热潮
Qi Lu Wan Bao Wang· 2025-05-02 00:02
Group 1 - The core concept of the news revolves around the integration of travel and tourism services through innovative ticketing systems, exemplified by the "Good Guest Shandong. Qilu No. 1" tourist train, which offers a seamless experience from travel to attractions and accommodations [1][2] - The "Qilu No. 1" train represents a new business model that combines various industries, including urban transport, dining, cultural products, and local specialties, creating a multi-faceted tourism experience [1][2] - The concept of "ticket root economy" is highlighted, where tickets for events like sports and concerts serve as multifunctional tools that connect various consumer experiences, enhancing the overall tourism and cultural consumption [2][3] Group 2 - The "Good Guest Shandong Good Beautiful Zibo" barbecue special train is another example of this trend, offering passengers exclusive discounts at 38 local attractions, hotels, and restaurants, effectively turning the train into a mobile experience platform [2] - The integration of events such as the 2025 Liaocheng Half Marathon showcases how sports events can drive tourism, with participants benefiting from discounts and additional activities, thus promoting a comprehensive travel experience [2] - The rise of cross-city events, such as concerts, is changing consumer behavior, as attendees plan their trips around performances, leading to increased tourism and cultural engagement in host cities [3]
从“好客”到“宠客”,文旅大省明确进阶方向
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-04-29 22:18
成都太古里开创城市更新与商业人文共生的新范式,古都西安以传统文化"演出+消费"强势出圈,安 徽"大黄山"战略开启"门票经济"向"全域价值"跃升……放眼全国文旅发展格局,大有"群雄逐鹿"之势。 对于文旅资源富集的山东而言,推动文旅产业高质量发展,不仅是提振消费的应时之举,更是强省建设 的战略选择。然而从文旅大省迈向文旅强省,山东依然需要加快补齐短板、突破瓶颈制约。 如何打好主动仗,走出一条具有山东特色的文旅产业高质量发展新路子? 提起山东,不少人的第一印象就是两个字"好客"。悠久历史、灿烂文化、壮美风光,让"好客山东"成为 最受欢迎的旅游目的地之一。 然而,哪个地方不想成为游客心中的"诗和远方"? "出圈"的背后是跨界融合。文旅跨界融合既能催生新业态、新模式,又能更好满足人们个性化、品质化 消费需求。不久前,济南市精心策划刀郎演唱会,联动推出多项优惠政策,带动文旅综合消费24.6亿 元。强化跨界思维,做好"文旅+百业""百业+文旅"的文章,正当其时。 文旅融合玩法多多,但不能忽视它的服务属性,服务也是重要竞争力。比如,泰山景区推出登山助力机 器人,极大提升了游客登山体验,收获网络流量的同时,也吸引不少游客前来" ...