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多品牌加速转型谋差异化发展
Qi Lu Wan Bao· 2025-09-22 11:25
Core Insights - The industry is shifting from a focus on store quantity to long-term sustainability and product differentiation [2] - Companies face three main constraints in expansion: talent management, supply chain stability, and financial risk due to high initial investments [1][2] - The competitive landscape is evolving, with brands seeking to establish barriers through quality and differentiation rather than just low prices [1] Group 1: Industry Challenges - The reliance on "store quantity" for scaling is fragile, as excessive store density increases demands on cash flow and supply chain responsiveness [1] - Talent acquisition and management cannot keep pace with rapid store openings, posing a significant challenge for companies [1] - Supply chain issues arise from cross-regional operations, leading to increased logistics costs and supply stability concerns [1] Group 2: Competitive Landscape - The competition has shifted from price wars to a focus on supply chain depth and product differentiation [1] - Companies are increasingly investing in brand development to create competitive advantages and enhance pricing power [1] - The introduction of private labels and diversified product offerings is becoming a key strategy for companies to meet diverse consumer demands [1] Group 3: Company Strategies - Mingming Group launched its first proprietary brand series and introduced a dual-brand store model to enhance product offerings [1] - Wancheng Group is diversifying its business model by opening new stores that feature private label products and fresh produce [1] - The emphasis on "high quality-price ratio" is becoming a core competitive advantage in the snack industry [1]