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万店开遍后 他们卖腻零食了
3 6 Ke· 2025-10-11 05:17
"好想来"品牌零食母公司万辰集团已于9月23日向港交所递表申请上市。 量贩零食品牌的激进式拓店逻辑并不难理解。其商业模式的本质是砍掉中间商,从源头厂家直接进货, 再以低于商超、便利店的价格卖给消费者。据万辰集团招股书显示,其95%的产品直接采购自品牌厂 商,省去了中间多层流通环节,因此价格零售价格平均比大卖场、超市及便利店的同类产品低20%至 30%。 这家原本主营食用菌的企业,自2022年跨界进入量贩零食赛道。借助资本整合与门店版图的扩大,零食 零售业务的营收也从2022年的6656.9万元 激增至2024年的317.9亿元,增幅接近478倍。 过去三年,量贩零食赛道迅速升温,成为新消费领域最炙手可热的风口之一。"低价+量贩"的模式在下 沉市场疯狂复制,从县城、乡镇一路渗透到一线城市。万辰、鸣鸣很忙等头部玩家快速跑马圈地,动辄 万店规模,已形成双强争霸的格局。 万辰并非唯一冲刺资本市场的玩家。今年4 月,另一头部品牌 "鸣鸣很忙" 也已向港交所递交招股书。 作为赛道内最具竞争力的对手之一,"鸣鸣很忙"近年来同样保持着高歌猛进的扩张势头:截至2024年 底,其门店数突破1.4万家,营收规模也达到393.44亿 ...
万店开遍后,他们卖腻零食了
36氪未来消费· 2025-10-10 08:33
又一平价零食巨头赴港上市。 作者 | 肖思佳 编辑 | 乔芊 零食品牌,红海激战 "好想来"品牌零食母公司万辰集团已于9月23日向港交所递表申请上市。 这家原本主营食用菌的企业,自 2022 年跨界进入量贩零食赛道 。 借助资本整合与门店版图的扩大 , 零食零售业务的营收也从 2022 年的 6656.9 万 元 激增至 2024 年的 317.9 亿元,增幅接近 478 倍。 过去三年,量贩零食赛道迅速升温,成为新消费领域最炙手可热的风口之一。"低价+量贩"的模式在下沉市场疯狂复制,从县城、乡镇一路渗透到一线城 市。万辰、鸣鸣很忙等头部玩家快速跑马圈地,动辄万店规模,已形成双强争霸的格局。 万辰并非唯一冲刺资本市场的玩家。今年 4 月,另一头部品牌 "鸣鸣很忙" 也已向港交所递交招股书。作为赛道内最具竞争力的对手之一,"鸣鸣很 忙"近年来同样保持着高歌猛进的扩张势头:截至 2024 年底,其门店数突破 1.4 万家,营收规模也达到393.44亿元。另有消息称其门店数在2025年9 月已达到2万家。 随着两大巨头几乎同时谋求 IPO,资本力量或将成为决定行业格局的关键变量。 不过,薄利多销的模式同样隐含风险: ...
多品牌加速转型谋差异化发展
Qi Lu Wan Bao· 2025-09-22 11:25
Core Insights - The industry is shifting from a focus on store quantity to long-term sustainability and product differentiation [2] - Companies face three main constraints in expansion: talent management, supply chain stability, and financial risk due to high initial investments [1][2] - The competitive landscape is evolving, with brands seeking to establish barriers through quality and differentiation rather than just low prices [1] Group 1: Industry Challenges - The reliance on "store quantity" for scaling is fragile, as excessive store density increases demands on cash flow and supply chain responsiveness [1] - Talent acquisition and management cannot keep pace with rapid store openings, posing a significant challenge for companies [1] - Supply chain issues arise from cross-regional operations, leading to increased logistics costs and supply stability concerns [1] Group 2: Competitive Landscape - The competition has shifted from price wars to a focus on supply chain depth and product differentiation [1] - Companies are increasingly investing in brand development to create competitive advantages and enhance pricing power [1] - The introduction of private labels and diversified product offerings is becoming a key strategy for companies to meet diverse consumer demands [1] Group 3: Company Strategies - Mingming Group launched its first proprietary brand series and introduced a dual-brand store model to enhance product offerings [1] - Wancheng Group is diversifying its business model by opening new stores that feature private label products and fresh produce [1] - The emphasis on "high quality-price ratio" is becoming a core competitive advantage in the snack industry [1]
万辰集团跨界逆袭后遇挫,董事长被查引市值震荡
Sou Hu Cai Jing· 2025-08-28 23:27
Core Viewpoint - Wanchen Group, once a leader in the edible mushroom industry, has successfully transformed into a major player in the snack retail sector, achieving significant revenue growth but facing multiple challenges including governance issues and profitability concerns [1][2][16]. Group 1: Company Transformation and Growth - After facing a 74.74% decline in net profit in 2021 and entering a loss in 2022, the company pivoted from its original business to acquire snack brands, achieving over 57 times revenue growth from 5.49 billion yuan in 2022 to 32.329 billion yuan in 2024 [1][6]. - The rapid expansion led to over 10,000 stores within two years, positioning Wanchen Group as the "first stock in snack retail" [1]. Group 2: Governance Issues - The family-controlled governance structure, while initially effective, has led to a lack of checks and balances, culminating in the chairman Wang Jiankun's investigation for alleged violations, which severely impacted market confidence [3][5]. - The board composition reflects a significant family influence, with 52.26% of shares held by family members, raising concerns about decision-making and internal conflicts [3][5]. Group 3: Financial Performance and Challenges - Despite impressive revenue growth, the company has struggled with profitability, reporting a net loss of 82.93 million yuan in 2023 and a net profit of only 867 million yuan in 2024, with a net profit margin of just 2.68% [6][9]. - High operational costs, including a 229.8% increase in sales expenses due to rapid store expansion, have further strained profitability, with total expenses significantly outpacing revenue growth [9][11]. Group 4: Market Competition and Strategic Shifts - The snack retail industry has shifted from a "blue ocean" to a "red ocean," intensifying competition and necessitating strategic pivots, such as the launch of a new discount supermarket format [12][13]. - Wanchen Group faces challenges in supply chain management and franchisee engagement, which are critical for the success of its new business model [13][15]. Group 5: Future Outlook - The company must address deep-rooted governance and profitability issues to avoid falling behind in a rapidly evolving market, as consumer expectations shift towards quality and efficiency [16][17]. - Wanchen Group's ability to navigate these challenges will not only determine its survival but also provide valuable lessons for other rapidly expanding private enterprises [17].
万辰集团(300972):零食量贩龙头,转型迈入新篇章
Tianfeng Securities· 2025-08-24 07:44
Investment Rating - The report assigns a "Buy" rating for the company with a target price of 184.01 CNY, indicating approximately 20% upside potential from the current price of 150.11 CNY [7]. Core Insights - The company is positioned as a leading player in the snack retail sector, with significant growth potential in the discount store format, which is becoming a new trend in the market [1][5]. - The snack retail market in China is projected to grow from 211 billion CNY in 2019 to over 1000 billion CNY by 2024, with a CAGR of approximately 40% from 2019 to 2023 and an expected CAGR of 18% from 2023 to 2027 [1][35]. - The company has rapidly expanded its store count to over 15,000, establishing a strong competitive position alongside its main rival [1][39]. Summary by Sections 1. Rapid Growth in Snack Retail Business - The company, founded in 2011, initially focused on edible fungi and has since diversified into the snack retail sector, achieving significant revenue growth [2][15]. - In 2024, the snack retail business is expected to generate revenue of 31.79 billion CNY, reflecting a year-on-year growth of 262.94% [15][26]. - The company has integrated five major snack brands and is actively developing its private label products to enhance profitability [4][5]. 2. Market Trends and Opportunities - The snack retail channel is still in a growth phase, with significant market expansion opportunities remaining [35][36]. - The company is transitioning towards a full-category discount store model, launching "Lai You Pin" and "Hao Xiang Lai" stores to diversify its product offerings beyond snacks [5][49]. - The competitive landscape is evolving, with major players like Lele and Aoleqi also entering the discount store space, indicating a shift in consumer preferences towards value-oriented shopping [44][45]. 3. Financial Performance and Projections - The company is projected to achieve revenues of 54.15 billion CNY in 2025, with a net profit of 773.12 million CNY, reflecting a strong growth trajectory [6][4]. - The EBITDA is expected to reach 2.74 billion CNY in 2025, with a significant improvement in profit margins due to economies of scale and cost management [6][4]. - The report highlights a decrease in expense ratios, with the net profit margin improving from -1.57% in 2023 to 3.59% in Q1 2025 [29][28].
再砸13.79亿元“收权”!万辰集团二代接棒大动作:薄利困境下加速内部整合
Hua Xia Shi Bao· 2025-08-15 14:34
Group 1 - Wancheng Group plans to acquire 49% equity in Nanjing Wanyou Commodity Management Co., Ltd. for 1.379 billion yuan, increasing its total stake to 75.01% [1][2] - This acquisition marks the first major action taken by Wang Zeneng since he assumed control of the company [2][3] - The acquisition is part of a strategy to consolidate resources and respond to challenges posed by hard discount supermarkets in the snack industry [1][4] Group 2 - Wancheng Group's revenue surged by 1592% in 2023, reaching 9.3 billion yuan, and further increased by 247.86% in 2024 to 32.3 billion yuan [5] - Despite the revenue growth, the company's net profit was negative in 2023 and only 294 million yuan in 2024, indicating a low net profit margin of 0.9% [5][6] - Nanjing Wanyou reported a revenue of 7.712 billion yuan in 2024, with a net profit of 246 million yuan, showing a net profit margin of 3.2% [6] Group 3 - The rise of hard discount supermarkets poses a competitive threat to the bulk snack industry, as they offer similar low-price, high-value propositions [7][8] - Wancheng Group's store count in the bulk snack sector grew significantly, reaching over 15,000 stores by March 2025, although the pace of new openings has slowed [7][8] - The industry is entering a phase of "refined operations," focusing on supply chain efficiency and the development of private labels as key competitive factors [8]
「新消费观察」再砸13.79亿元“收权”!万辰集团二代接棒大动作:薄利困境下加速内部整合
Hua Xia Shi Bao· 2025-08-14 13:43
Core Viewpoint - Wancheng Group is acquiring a 49% stake in Nanjing Wanyou Commodity Management Co., aiming to consolidate its holdings and enhance management efficiency under the leadership of Wang Zeneng, marking a significant strategic move in response to industry challenges [2][3][4]. Group 1: Acquisition Details - Wancheng Group plans to purchase a 49% stake in Wanyou Company for 1.379 billion yuan, increasing its total ownership to 75.01% post-transaction [2][4]. - The acquisition is part of a broader strategy to integrate resources and improve brand management within the company, which has been fragmented due to multiple acquisitions in the snack industry [2][6]. - The deal involves key stakeholders from Wanyou Company, who will reinvest a significant portion of the transaction proceeds back into Wancheng Group, aligning their interests with the company [4][6]. Group 2: Financial Performance - Wancheng Group's revenue surged by 1592% in 2023, reaching 9.3 billion yuan, and further increased by 247.86% to 32.3 billion yuan in 2024, although net profits remain low at 29.4 million yuan for 2024 [6][8]. - Wanyou Company has shown strong financial performance, with 2024 revenues of 7.712 billion yuan, a 147.3% increase, and a net profit of 246 million yuan, indicating a healthy growth trajectory [6][7]. Group 3: Industry Context - The hard discount supermarket model is emerging as a significant competitor to the bulk snack industry, with several companies, including Wancheng Group, expanding into this space [8][9]. - The rapid growth of Wancheng Group's snack store count, from 4,726 in 2023 to over 15,000 by March 2025, reflects the aggressive expansion strategy, although the pace is expected to slow as the market matures [8][9]. - The industry is transitioning towards "refined operations," focusing on supply chain efficiency and proprietary brand development as key competitive factors [9].
京东折扣超市亮相涿州,高性价比商品引领消费新趋势
Sou Hu Cai Jing· 2025-08-05 21:56
Group 1 - JD is set to launch its first large discount supermarket in China, located in Zhuozhou, Hebei, with an opening date of August 16 [1] - The supermarket will cover an area of 5,000 square meters and offer over 5,000 high-quality daily consumer goods at prices generally lower than market levels [1] - JD has previously piloted discount supermarkets in Beijing's Fangshan District, where two stores were opened, integrating online and offline shopping experiences [1] Group 2 - The global discount supermarket sector is experiencing rapid growth, driven by consumer demand for high cost-performance amid inflation and economic fluctuations [2] - The hard discount market in China is projected to exceed 200 billion yuan in 2024, with a penetration rate of only 8%, indicating significant growth potential [2] - Competitors are entering the discount supermarket space, including retail giant Wumart Group and snack brands like Wancheng Group, which are launching their own discount stores [2] Group 3 - Traditional supermarkets are also adapting to the discount supermarket trend, with Hema X membership stores undergoing adjustments and Hema NB becoming a core format, having opened 263 stores as of July 15 [4]
普遍低于市场价?京东,新动作!
Zhong Guo Ji Jin Bao· 2025-08-05 05:06
Group 1 - The first JD discount supermarket will open on August 16 in Zhuozhou, Hebei, marking the first large-scale discount supermarket format in China [1] - The Zhuozhou store will cover an area of 5,000 square meters and offer over 5,000 high-cost-performance daily goods, with prices generally lower than market regular prices [1][3] - JD's discount supermarket model was piloted in Beijing a year ago, with two stores opened in Fangshan, providing both offline shopping and online ordering services [3] Group 2 - JD's discount supermarket differentiates itself from competitors through its supply chain advantages, efficient direct sourcing, and self-owned brands, focusing on the sinking market and mass consumption [4] - The global discount supermarket sector is experiencing rapid growth, driven by consumer demand for high cost-performance amid economic fluctuations and inflation [4] - The Chinese hard discount market is projected to exceed 200 billion yuan in 2024, with a penetration rate of only 8%, compared to 42% in Germany and 31% in Japan [4] Group 3 - The China Chain Store & Franchise Association reported significant growth in sales and store numbers for membership and discount stores [5] - The high-end Hema X membership stores will cease operations, while the discount-focused Hema NB has become the core business, with 263 stores opened as of July 15 [5]
普遍低于市场价?京东,新动作!
中国基金报· 2025-08-05 05:06
Core Viewpoint - JD.com is set to open its first discount supermarket in Hebei's Zhuozhou on August 16, marking the launch of the first large-scale discount supermarket format in China [2][4]. Group 1: Company Developments - The first JD discount supermarket in Zhuozhou will cover an area of 5,000 square meters and will offer over 5,000 high-cost-performance daily goods, with prices generally lower than conventional market prices [2]. - JD's discount supermarket model has been piloted in Beijing since last year, with two stores opened in Fangshan in June and December, providing both offline shopping and online ordering services [4]. - The competitive advantages of JD's discount supermarket include its supply chain efficiency, direct sourcing from producers, and its own brand offerings, focusing on lower-tier markets and everyday low prices [4]. Group 2: Industry Trends - The discount supermarket sector is experiencing rapid growth globally, driven by consumer demand for high cost-performance options amid economic fluctuations and inflation [5]. - According to the "2025 China Retail Industry Outlook," the hard discount market in China is expected to exceed 200 billion yuan in 2024, with a penetration rate of only 8%, compared to 42% in Germany and 31% in Japan [5]. - The entry of new players into the discount supermarket space is increasing, with retail giant Wumart Group opening six "Wumart Value" hard discount supermarkets in Beijing on July 25 [5]. - Other brands, such as Wanchen Group and Youming, are also transitioning into the supermarket space, indicating a trend towards discount retailing [5]. - The China Chain Store & Franchise Association (CCFA) reports significant growth in sales and store numbers for membership and discount stores in 2024 [5].