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花西子携手苏州丝绸博物馆创新非遗产业化应用
Jing Ji Wang· 2025-08-06 03:02
Core Viewpoint - The introduction of the Songjin high-end beauty product series by Huaxizi represents an innovative application of traditional Chinese craftsmanship in modern beauty products, aiming to integrate intangible cultural heritage into everyday life [1][2]. Group 1: Product Launch - Huaxizi has launched the "Good Complexion" series featuring three products: "Good Complexion Sunscreen Powder," "Good Complexion Loose Powder," and "Good Complexion Cushion," which will be available nationwide starting August 2 and will enter overseas markets in October [1]. - The collaboration with Suzhou Silk Museum and intangible cultural heritage representative Wang Chen took 18 months to overcome challenges in pattern translation and standardization for mass production [1]. Group 2: Cultural Heritage and Innovation - The partnership aims to shift the paradigm of intangible cultural heritage protection from "rescue recording" to "productive innovation," integrating heritage with modern lifestyles [1]. - Wang Chen emphasized the importance of industrial empowerment for the sustainability of intangible cultural heritage, highlighting Huaxizi as the first beauty brand to deeply collaborate with her on promoting the beauty of the East [2]. Group 3: Technical Advancements - Huaxizi's CMF laboratory developed a unique "True Brocade Coating Technology" after testing nearly 10,000 samples, ensuring that pattern deviations are controlled within 2mm for a smooth application of Songjin fabric on curved surfaces [2]. - This marks the first successful application of genuine Songjin fabric in cosmetics, showcasing a significant technical achievement in the industry [2].
花西子携手苏州丝绸博物馆赋能美妆产业
Yang Guang Wang· 2025-08-05 01:32
Core Viewpoint - The collaboration between Huaxizi and Suzhou Silk Museum marks an innovative application of the ancient craft of Songjin in the beauty industry, aiming to make intangible cultural heritage accessible and relevant to modern consumers [1][2][4]. Group 1: Product Launch - Huaxizi has launched a new series of high-end beauty products inspired by Songjin, including "Good Color Sunscreen Powder," "Good Color Loose Powder," and "Good Color Cushion," featuring traditional patterns and modern aesthetics [1]. - The products were officially released on August 2 and will be available in overseas markets starting in October [1]. Group 2: Cultural Heritage and Innovation - The partnership aims to transition the preservation of intangible cultural heritage from mere documentation to productive innovation, integrating it into contemporary lifestyles [2]. - The collaboration is seen as a significant step in promoting the application of Songjin from museum collections to everyday life [4]. Group 3: Technical Challenges and Solutions - The project faced challenges in accurately translating design patterns into the weaving language of Songjin, requiring precise control over the placement of patterns on small surfaces [7][8]. - Huaxizi's CMF laboratory developed a unique "True Jin Coating Process" to ensure that pattern deviations are kept within 2mm, allowing for standardized mass production of Songjin on cosmetic products [8]. Group 4: Cultural and Educational Initiatives - Huaxizi has initiated the "Fire Passing Plan" to help young people engage with and learn about cultural heritage, promoting the transmission of ethnic culture in schools [10][11]. - The program has successfully supported over 50 intangible cultural heritage techniques in schools, benefiting more than 100,000 teachers and students since its launch in 2021 [10].
千年宋锦首次入妆 花西子携手苏州丝绸博物馆创新非遗产业化应用
Yang Guang Wang· 2025-08-04 04:55
Core Viewpoint - The article highlights the innovative application of Song Jin, a traditional Chinese brocade, in the beauty industry by the Chinese beauty brand Huaxizi, marking a significant step in integrating intangible cultural heritage with modern consumer products [1][3]. Group 1: Product Launch and Features - Huaxizi launched the "Good Complexion" series featuring three products: "Good Complexion Sunscreen Powder," "Good Complexion Loose Powder," and "Good Complexion Cushion," inspired by traditional Chinese patterns [1]. - The design incorporates elements like butterflies and lotus flowers, showcasing intricate patterns that blend Eastern elegance with modern fashion [1][6]. - The products will be available nationwide starting August 2 and will be sold overseas in October [1]. Group 2: Cultural Heritage and Innovation - The collaboration with Suzhou Silk Museum and representative inheritor Wang Chen aims to transform the preservation of intangible cultural heritage from mere documentation to productive innovation [1][3]. - Wang Chen emphasizes the importance of industrial empowerment for the sustainability of intangible cultural heritage, aligning with Huaxizi's mission to promote Eastern beauty [6]. Group 3: Technical Challenges and Solutions - The application of Song Jin in cosmetics faced challenges such as precise control of pattern alignment and color representation, requiring extensive testing and innovative techniques [7]. - Huaxizi developed a unique "True Brocade Coating Technology" to ensure the accurate placement of patterns within a 2mm tolerance, enabling standardized mass production [7]. Group 4: Cultural Promotion and Youth Engagement - Huaxizi has initiated the "Fire of Inheritance Plan," a public welfare project aimed at helping youth engage with and learn about intangible cultural heritage, impacting over 100,000 students since its launch in 2021 [8][9]. - The program has evolved from appreciation to practical skills transmission, fostering a sense of cultural identity among young people [9]. Group 5: Brand Representation - The brand has invited global makeup ambassador Wang Junkai to promote the beauty of Song Jin, aiming to attract more young people to participate in cultural heritage transmission [11].