Core Viewpoint - Shandong province is promoting the integration of sports, commerce, and tourism to stimulate consumer spending and enhance market vitality through various events and initiatives [2][3][4]. Group 1: Event Planning and Economic Impact - Shandong plans to host 200 national-level events by 2025, including 50 marathons with over 5,000 participants and 500 large-scale events with over 1,000 participants [2]. - The "Four Rivers" themed events in 2024 are expected to attract over 190,000 participants and generate direct economic benefits of 423 million yuan, contributing 959 million yuan to GDP and driving 347 million yuan in service chain consumption [2]. - The province's sports consumption has exceeded 200 billion yuan in 2024, with over 80,000 events planned [4]. Group 2: Consumer Engagement and Subsidies - The "Good Luck Shandong Enjoy Life" initiative offers subsidies for sports events, training, and equipment, with a budget of 10 million yuan from Shandong UnionPay and over 400 signed merchants [3]. - A new program "Travel with Events" will provide various subsidies through platforms like Didi and Meituan, with a total of 90 million yuan allocated [3]. - The "Good Luck Shandong" card offers consumers 12,700 yuan worth of scenic area ticket rights for a 239 yuan expenditure while participating in events [3]. Group 3: Seasonal Promotions and New Sports - Shandong will continue to host seasonal promotional activities such as "Summer Food," "Autumn Health," and "Winter Ice and Snow" to combine sports and consumer activities [4]. - The province is planning a Pickleball Tourism Carnival in June 2025, integrating competitions, cultural promotion, and local cuisine to enhance event impact [4]. Group 4: Trade and Exhibition - The 6th Shandong Sports Expo will be held from August 22 to 24 in Linyi, aiming to establish an "International Sports Goods Procurement Center" and attract over 200 international buyers from more than 40 countries [5].

Core Viewpoint - The integration of sports, commerce, and tourism in Shandong is expected to significantly enhance consumer spending and market vitality, contributing to high-quality economic development [3]. Group 1: Policy and Initiatives - The Shandong Provincial Sports Bureau plans to implement consumer support policies, including a sports subsidy program in collaboration with financial institutions, with an investment of 10 million yuan and over 400 signed merchants [4]. - A series of consumption promotion activities will be organized, including themed sports festivals in various cities, aiming for continuous engagement and brand enhancement of Shandong's sports consumption events [5]. - The initiative "Travel with Events" will be promoted, integrating sports events with tourism, supported by financial resources and a new app offering substantial discounts on tourism tickets [5]. Group 2: Event and Platform Development - The establishment of platforms for integrated development will be supported, including sports expos and forums to enhance cultural exchange and promote outdoor sports products [5]. - The organization of major sports and tourism expos will facilitate resource promotion and new product launches, improving service efficiency in the sports industry [5].