齐鲁晚报·齐鲁壹点 连宁燕 "十四五"期间，威海市商务局坚持"商务为民"理念，着力"促消费、扩内需、惠民生"，坚持"政策+活 动"双轮驱动、"传统+创新"双线发力，进一步激发市场活力，提振消费信心。 引燃线上消费引擎。五年来，聚焦数字赋能提质增效，发挥电商在促消费方面的作用，推动我市特色产 业培强做大。加强电商直播基地、电商供应链基地等新业态培育力度，共认定41家省级电商主体，环翠 渔具、乳山牡蛎、荣成海带、文登花饽饽等荣膺山东电商产业带。与头部电商平台合作达到新高度，落 地京东威海物流分拣中心，开通威海樱桃京东全货机航班，上线威海海鲜旗舰店，拓宽威海特色产品销 售渠道。全市网络零售额从2021年的163.7亿元提升至2024年的237.1亿元，增长44.84%。 小处着手便民利民。五年来，便民消费进一步升级，社区商业体系、县域商业体系日益完善。推动城市 一刻钟便民生活圈建设，先后投入300余万元专项资金，引导社会资本发展类公益业态和一店多能，解 决"为老为小"服务难题，建设便民生活圈26处，今年我市成功入选全国第二批城市一刻钟便民生活圈全 域推进先行区试点。大力建设县域商业体系，投入县域商业体系建设项目资金 ...

Core Viewpoint - The cherry industry in Weihai is experiencing significant growth and transformation, driven by a combination of favorable climatic conditions, technological advancements, and the integration of cultural tourism, which enhances both agricultural productivity and local tourism appeal [1][6][15]. Industry Development - Weihai's cherry planting area has reached 14,000 acres, with 12,000 acres dedicated to large cherries, showcasing a diverse planting matrix of over 10 premium varieties [7]. - The annual cherry production has surpassed 13,000 tons, generating a revenue of 170 million yuan [7]. - The cherry cultivation history in Weihai dates back over a century, evolving from small-scale, self-sufficient farming to large-scale commercial production due to increasing market demand and government support [6]. Technological Innovation - The cherry industry in Weihai is leveraging technology to enhance quality and yield, including the implementation of drip irrigation and micro-spray techniques to optimize water usage [8]. - Rain-shelter facilities have been established to protect cherries from adverse weather, reducing fruit cracking and pest issues, thus ensuring healthier produce [8][10]. Market Strategy - The industry is expanding its sales channels through e-commerce and live streaming, reaching markets across multiple regions in China [13]. - The integration of cultural tourism, exemplified by the annual Cherry Culture Festival, attracts numerous visitors, boosting local economy and diversifying income sources for farmers [13][15]. Value Addition - Weihai is exploring deep processing of cherries, producing products like cherry wine, dried cherries, and jams, which enhances the value chain and meets consumer preferences [15]. - The cherry industry is positioned as a key driver for rural revitalization, transforming local landscapes and economies through sustainable agricultural practices [15].