经济日报记者 马呈忠 国庆中秋双节前后，银川市各大商圈节日氛围浓厚，消费市场活力满满。 节前，阅彩城联合金凤区政府和中国银联推出商文旅农体酒融合促消费活动。文创展销、非遗市集 等内容吸引人们驻足体验，为这座集购物、美食、休闲、文化、商务于一体的城市综合体集聚了人气。 "一些原本计划年底举办的促销活动，今年提前至国庆中秋双节期间举行，旨在让消费者提前享受 消费券等惠民政策，更好满足假日消费需求。"阅彩集团营销负责人汪书洋表示，后续还将推出城市丰 收节、宁夏首届商文旅创意生活节、电音节等活动，进一步打造"家门口的品质商圈"，提升消费体验。 随着市场回暖，银川商圈在"票根经济"上持续发力。双节期间，银川推出"银票有礼"活动，实 现"全城、全域、全时"票根福利覆盖。持贺兰山天籁之夜演唱会、全国职工半程马拉松等有效票根的游 客，可在400多家零售商户享受满减优惠，在200多家餐饮住宿商户获得专属折扣；17家A级景区首道门 票推出优惠，55家酒庄提供免费参观、品鉴及6折至8折购酒优惠。 "首店经济"成为商圈吸引客流的重要抓手。位于阅彩城商圈的王府井奥特莱斯是较早引入的首店代 表之一，焕然一新的店面环境吸引了不少消费者前来 ...

2024年山东省消费市场展现蓬勃生机，全年16市社会消费品零售总额榜单揭晓。青岛以6584.5亿元蝉联榜首，国际消费中心城市建设成效显著；省会济南凭 借5213.2亿元稳居第二，区域性消费枢纽地位持续巩固；烟台以3757.51亿元保持季军位置，海洋经济特色消费模式凸显新优势。省内形成胶东经济圈、省会 经济圈竞相发展的双核驱动格局，临沂、淄博、枣庄等城市则在产业转型中跑出消费升级加速度。 其他城市同样呈现特色化发展态势：潍坊预制菜产业带动食品消费升级，济宁文化旅游业激活消费新场景，菏泽"中国牡丹之都"品牌推动花卉经济产业链延 伸。全省消费市场呈现多点开花格局，17.8万家限额以上商贸企业构筑起坚实的市场基础，61个省级智慧商圈、167条省级特色商业街形成消费升级主阵 地，充分彰显山东作为经济大省的内需动能和商业活力。 值得关注的是，枣庄以1196.91亿元超越聊城的1085.28亿元，成为资源型城市转型典范。依托锂电新能源产业集群优势，高新区集聚47家产业链企业，形成 从材料研发到终端产品的完整消费链条。台儿庄古城夜游经济品牌效应显现，全年举办非遗展演、国潮市集等主题活动160余场，带动运河文化消费带强势 崛起 ...

9月29日晚，广州天河路—珠江新城商圈灯光秀璀璨绽放，以"激情全运畅购广州"为主题的购在中国 2025广州国际购物节正式启幕，千年商都向世界发出诚挚邀约。 作为华南地区规模最大、影响力最强的消费品牌，本届购物节既吹响"十一"黄金周乐购号角，更紧扣十 五运会和残特奥会契机，将体育激情融入商业脉搏，推动商旅文体健深度融合，释放强劲赛事经济动 能。 活动持续至12月31日，覆盖全市11区、联动超万家商户，推出超3000场活动，以线上线下（300959）融 合模式，打造多元消费新体验，一座城一起"购"，彰显广州国际消费中心城市魅力。 热力启幕+AI赋能，创意市集激活消费新场景 夜幕下，正佳广场活动现场流光溢彩。伴随着开场视频《一封来自广州的邀请函》的动感呈现，市民游 客的热情瞬间点燃。一年一度的广州国际购物节，正是广州以城之名，诚迎全球消费者共享的畅购盛 会。 "激情全运 畅购广州"，本届购物节将运动元素作为核心亮点，体育明星的助阵成为开幕式的一大亮 点。广东男篮主教练杜锋、2004年雅典奥运会羽毛球女子双打冠军张洁雯、中国前女子体操运动员、体 操世界冠军刘婷婷来到现场与观众互动。世界摇摆舞冠军以充满力量与节奏感的热 ...

Core Viewpoint - The article highlights the vibrant shopping atmosphere in Tianhe, Guangzhou, showcasing various promotional activities and events aimed at enhancing consumer engagement and driving sales during the International Shopping Festival. Group 1: Event Highlights - The opening ceremony of the shopping festival will feature a large immersive light show and performances by world champions, along with various entertainment acts [3] - The shopping festival, themed "Passion for the Games, Shop in Guangzhou," will run until December 31, integrating shopping, trends, technology, and culture [5] - Tianhe's commercial hubs are showcasing their unique offerings to enhance consumer shopping choices [7] Group 2: Promotions and Offers - The festival includes numerous promotional activities such as free blind box draws, large consumption vouchers, and limited-time offers [1] - The sixth round of "Eat in Guangzhou" dining vouchers will be distributed, involving over 3,500 restaurants with various discounts [10] - Tianhe is collaborating with major platforms like Miaozhu and Dewu to create an online shopping festival, offering significant discounts and immersive shopping experiences [16][18] Group 3: Consumer Engagement Strategies - Tianhe is positioning itself as a trendsetter, attracting young consumers with new product launches and themed events [14][19] - The integration of online and offline shopping experiences is emphasized, with activities designed to engage consumers throughout the National Day holiday [19] - The shopping festival aims to activate the commercial flow in Tianhe, reinforcing its status as a key player in Guangzhou's consumer landscape [22][23] Group 4: Economic and Strategic Development - Tianhe is focusing on the "first-store economy" and "platform economy," enhancing its appeal to high-end brands and emerging consumer trends [22] - The area is developing a comprehensive shopping experience that includes both duty-free and taxable goods, facilitating easier purchases for both local and international consumers [22] - The ongoing development of modern service industries in Tianhe is strengthening the foundation for consumer upgrades [22]

Core Insights - The concept of "urban micro-vacation" is emerging as a response to the fast-paced lifestyle of urban residents, with shopping centers evolving into third spaces that cater to diverse social and recreational needs [2][3][5] Group 1: Demographic Trends - Guangdong province is experiencing significant population growth, with an increase of 740,000 residents in 2024, leading the nation in both total and net population growth [2] - The labor force in Guangdong is predominantly young, with 66.38% of the population aged 16-59, surpassing the national average by 5.46 percentage points [2] Group 2: Shopping Center Evolution - Large shopping centers are transforming from mere retail spaces to comprehensive lifestyle destinations, providing a mix of shopping, dining, and entertainment options that fulfill the "urban micro-vacation" concept [3][5] - The integration of cultural, ecological, and entertainment experiences within shopping centers is reshaping urban commercial landscapes, making them attractive destinations for social and family activities [5] Group 3: Consumer Behavior - Urban residents are increasingly seeking short-term leisure experiences within their cities, with shopping centers serving as convenient venues for activities such as dining, shopping, and family outings [3][4] - The demand for "one-day vacations" and "half-day trips" reflects a shift in consumer preferences towards local experiences rather than distant travel [3] Group 4: Commercial Strategies - Shopping centers are adopting innovative strategies to enhance their appeal, including the creation of diverse experiential spaces that cater to all age groups and interests [4][5] - The "city micro-vacation" model is being implemented to attract families and young consumers, with a focus on creating a holistic consumption ecosystem [4] Group 5: Night Economy and Smart Management - The night economy is becoming a significant aspect of urban commercial activity, with certain districts experiencing high foot traffic during evening hours [6][7] - Smart management solutions are being proposed to optimize visitor flow and enhance the operational efficiency of shopping centers, including the use of data analytics and community engagement [7][8] Group 6: Policy and Development - Both Guangzhou and Shenzhen are actively pursuing policies to enhance their status as international consumption centers, focusing on smart upgrades and the cultivation of local brands [8]

Core Viewpoint - Guangzhou has released the "Opinions on Promoting High-Quality Development of Business Circles," aiming to accelerate the establishment of an international consumption center city and enhance its global influence by 2035 [1][19]. Group 1: Key Business Circle Framework - By 2035, Guangzhou plans to establish a "5+2+4+22" key business circle system, creating a balanced, functional, and influential network of world-class, metropolitan, and regional business circles [1][19]. - By the end of 2025, the city's commercial area is expected to grow by over 1 million square meters, with significant projects like Wanxiang City and Taikoo Li set to open [1][17]. Group 2: Policy Highlights - The "Opinions" focus on six major directions, including optimizing commercial space supply, promoting innovative business formats, and enhancing the quality of business circle environments [3]. Group 3: Land Use and Urban Planning - The plan encourages cross-departmental land use planning to reserve contiguous commercial land for major projects and supports the integration of public green spaces with commercial functions [4]. - It aims to revitalize old buildings and address fragmented commercial land issues in old districts through urban renewal [4]. Group 4: Transportation Optimization - The strategy includes optimizing public transport layouts around business circles, creating a "fast access and slow travel" experience with integrated transport systems [6]. - Key areas like Tianhe Road and Zhujiang New Town will feature a three-dimensional slow travel network [6]. Group 5: Consumer Experience Enhancement - The initiative aims to create diverse consumer scenarios by integrating new business formats such as e-sports and low-altitude tourism, catering to younger and personalized consumer demands [7]. - Support for international brands to establish flagship stores and host global product launches is also included [7]. Group 6: Smart Business Circle Development - The plan promotes the construction of smart business circles with features like intelligent navigation and digital landscape displays to enhance consumer experiences [9]. Group 7: Collaborative Mechanisms - A city-level working group will be established to address challenges in land approval, traffic optimization, and business format upgrades through inter-departmental collaboration [10]. Group 8: International Standards and Bay Area Advantages - The plan includes the development of unique projects like the Nansha International Cruise Home Port and duty-free shopping hubs at Guangzhou North Station and Baiyun Airport [11]. - It aims to enhance international service levels by optimizing payment environments and supporting cross-border consumption [11]. Group 9: Specific Business Circle Development - Various business circles will be developed with specific focuses, such as the Tianhe Road-Zhujiang New Town circle as a world-class comprehensive consumption axis [13]. - The Longchong-Wanbo circle will integrate international tourism and commerce, while the Bai'e Tan circle will focus on cultural and artistic consumption [15][17].

Core Insights - The commercial landscape in Hangzhou is undergoing a significant shift, with Hangzhou MixC expected to surpass Hangzhou Tower in sales for the first time in 2024, marking a change in the leading commercial entity in the city [1][4][6] - Hangzhou Tower, previously the top sales performer, is projected to see a decline in sales by several billion compared to the previous year, while Hangzhou MixC's sales are estimated to be around 13 billion [1][4] - The emergence of younger consumer demographics and the rise of the Z generation are key factors driving the transformation of Hangzhou's high-end commercial landscape [4][6] Sales Performance - In 2023, Hangzhou Tower's sales were approximately 13 billion, while Hangzhou MixC's sales first exceeded 10 billion in 2022 [1][4] - Both Hangzhou Tower and Hangzhou MixC are expected to maintain sales above 10 billion in 2024, with overall sales remaining stable or slightly declining [1][4] - The Qianjiang New City commercial area, which includes Hangzhou MixC, achieved a consumption amount of 32.11 billion in 2024, a 40.86% increase from the previous year [5] Consumer Demographics - Hangzhou MixC primarily attracts younger consumers, including internet-savvy individuals and affluent second-generation elites, while Hangzhou Tower's customer base skews older [3][4] - The shift in consumer age demographics is a significant factor in the reconfiguration of Hangzhou's high-end retail landscape [4] Market Dynamics - The Qianjiang New City area is rapidly developing and is becoming a major competitor to the Wulin Square area, where Hangzhou Tower is located [4][5] - The introduction of new high-end commercial projects, including the upcoming Hangzhou Henglong Plaza and other developments, is expected to intensify competition in the high-end market [16][17] Policy and Economic Factors - Hangzhou's government has implemented various policies to stimulate consumption, including incentives for introducing international flagship stores [9][10] - The city aims to enhance its status as a shopping paradise and is actively promoting events and activities to boost consumer engagement [10][12] Future Outlook - The competition among high-end commercial entities in Hangzhou is expected to increase, with existing players like Hangzhou Tower and Hangzhou MixC needing to adapt to maintain their market positions [13][16] - The anticipated openings of new high-end commercial projects will likely lead to further segmentation and rapid changes in the high-end retail market in Hangzhou [16][17]