娃小哈
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宗馥莉重回娃哈哈,“娃小宗”走向成疑
Bei Jing Shang Bao· 2025-10-25 06:23
Core Viewpoint - After resigning from the position of chairman of Wahaha Group, Zong Fuli has returned to the company as the president of Hongsheng Beverage Group, indicating a potential shift in leadership dynamics within the company [1] Company Developments - Zong Fuli's role change is reflected in the national enterprise credit information public system, where she transitioned from executive director to director of Shanghai Chengyan Supply Chain Management Co., Ltd., a member of Hangzhou Wahaha's Very Cola beverage division [1] - Hongsheng Beverage Group, which is controlled by Zong Fuli, has undergone a change in its corporate structure, shifting from a "limited liability company (foreign investment, non-independent)" to a "limited liability company (foreign legal person wholly-owned)" [1] - The company has registered the trademark "Zong Fuli" successfully, covering international classifications including food, feed seeds, beer beverages, liquor, and convenience foods [1] Brand Strategy - According to industry sources, the "Hongsheng system" sales subsidiaries have been notified that the "Wahaha" brand will continue to be used through 2026, indicating a temporary abandonment of the previously considered alternative brand "Wazong" [1] - Meeting records from the sales company indicate that there is an urgent requirement to conclude the return of deposits this week, and a 2026 annual dealer conference is expected to be held soon [1]
宏胜饮料申请注册“呦yo快线”等商标
Bei Jing Shang Bao· 2025-10-14 03:42
Core Viewpoint - The registration announcement of the "呦yo快线" trademark by Hongsheng Beverage Group indicates the company's strategic move to expand its product offerings in the food sector, particularly in dairy and beverage categories [1] Company Overview - Hongsheng Beverage Group was established in October 2003 with a registered capital of 10.25 million USD [1] - The legal representative of the company is Zhu Lidan, and it is wholly owned by Hengfeng Trading Co., Ltd., with Zong Fuli serving as the director [1] - The company has made investments in over 50 enterprises [1] Trademark Registration - The "呦yo快线" trademark was applied for in April 2023 and was preliminarily approved in July 2023 [1] - The trademark falls under the international classification "29 - Food," covering products such as milk, dairy products, soy milk-based beverages, fruit-flavored milk drinks, yogurt, and milk beverages [1] - Other trademarks applied by the company, including "娃小宗," "宗小哈," "娃小哈," and "宏胜," are currently in the preliminary examination stage [1]