Core Viewpoint - Wahaha is currently facing significant controversy due to product outsourcing to Jianmailang, trademark transfer issues, and shareholder disputes, which have raised public concern and scrutiny [2][4]. Trademark Dispute - The trademark transfer from "Hangzhou Wahaha Group Co., Ltd." to "Hangzhou Wahaha Food Co., Ltd." is ongoing, with uncertainty surrounding the registration process [2][4]. - The two main stakeholders in the trademark dispute are Zong Fuli and the Shangcheng District Cultural and Tourism Group, with negotiations for the transfer of 46% shares ongoing but without an agreed price [3][4]. - Employees have indicated that the trademark transfer agreement has been deemed terminated by the Hangzhou Intermediate People's Court, affirming that the trademark belongs to the state-controlled Hangzhou Wahaha Group [4][6]. Historical Context - The Wahaha trademark dispute has been a complex issue for nearly thirty years, involving multiple corporate restructuring events and historical disputes with foreign partners [6][8]. - The company was originally fully owned by the Shangcheng District State-owned Assets Supervision and Administration Commission, but underwent changes in ownership structure in 1999, leading to the current shareholder composition [6][7]. - Previous attempts to transfer the trademark to a joint venture with Danone were unsuccessful due to lack of approval from the State Trademark Bureau, resulting in ongoing disputes [6][7]. Future Implications - Zong Fuli's indication of launching a new brand suggests a strategic pivot in response to the trademark challenges, although this may involve significant costs and risks related to consumer perception and distribution networks [8][9]. - The complexity of Wahaha's ownership structure and the historical use of the trademark by various entities complicate any potential transition to new ownership or management [8][9].