娱乐文化消费
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中信证券:扩大服务消费的韩国经验与中国启示
Xin Lang Cai Jing· 2026-01-14 01:09
Core Insights - The article emphasizes the steady expansion of consumption in South Korea over the past thirty years, highlighting the increasing share of service consumption and the growth of demand for experiential services, which is attributed to significant government reforms at the turn of the century [3][4][22]. Demand-Side Analysis - The South Korean government has implemented a social security safety net and gradually reduced standard working hours, which has positively impacted service consumption [9][28]. - The labor distribution rate in South Korea decreased in the late 1990s, leading to reforms in the social security system that expanded coverage and reduced the motivation for precautionary savings, thus promoting service consumption [9][28]. - The introduction of a five-day workweek has increased leisure spending, although the prevalence of overtime work may limit the effectiveness of reduced working hours on service consumption [9][28]. Supply-Side Analysis - South Korea's "Cultural Nation" strategy, initiated in 1998, has fostered the development of the cultural industry, enhancing domestic demand for entertainment and cultural consumption while also promoting the global "Korean Wave" [13][33]. - Regulatory reforms since the early 2000s have shifted from heavy intervention to a market-oriented approach, improving the business environment for service trade, which has been crucial for the sustained growth of service consumption in the 21st century [13][33]. Implications for China - China has the potential to expand service consumption under appropriate policy guidance, focusing on enhancing the social security system, ensuring workers' rights to rest, and increasing residents' income [15][35]. - On the supply side, China should accelerate the expansion and quality improvement of the service industry, encouraging the development of local特色产业, and establish a high-level socialist market economy to unleash market vitality in the service sector [15][35].