文 ｜ 韦昕澄 崔嵘 李翀 韩国近三十年消费总量稳健扩张、服务消费占比提升，发展享受型服务消费需求持续增长。韩 国 政 府 在 世 纪 之 交 的 深 入 改 革 对 此 功 不 可 没 ， 其 扩 大 服 务 消 费 的 经 验 值 得 中 国 参 考 。 在 需 求 侧，韩国政府普及了社会保障安全网，且渐进式缩短了劳动者的标准工作时长。在供给侧，韩 国通过"文化立国"战略成功创造了"韩流经济"，并以深入的制度改革系统性优化了服务产业营 商环境。我们相信中国在适当的政策引导下充分具备扩大服务消费的能力，在需求侧应健全社 会保障体系、落实劳动者休息权、着力提高居民收入，在供给侧应加快推动服务业扩能提质、 构建高水平社会主义市场经济体制并充分释放服务产业的市场活力。 ▍ 韩国扩大服务消费的经验是值得中国参考的案例。 服务消费是经济发展进入更高阶段后的重要增长引擎，也是中国面向"十五五"需发力培育的内需 新动能。韩国与中国同属东亚文化圈，相较于储蓄观念偏弱的美国、福利主义盛行的欧洲、内需长 期停滞的日本，其发展模式对中国更具参考意义。韩国近三十年的消费总量稳健扩张、服务消费占 比提升，家庭扩张服务消费的过程伴随着 ...

Core Insights - The article emphasizes the steady expansion of consumption in South Korea over the past thirty years, highlighting the increasing share of service consumption and the growth of demand for experiential services, which is attributed to significant government reforms at the turn of the century [3][4][22]. Demand-Side Analysis - The South Korean government has implemented a social security safety net and gradually reduced standard working hours, which has positively impacted service consumption [9][28]. - The labor distribution rate in South Korea decreased in the late 1990s, leading to reforms in the social security system that expanded coverage and reduced the motivation for precautionary savings, thus promoting service consumption [9][28]. - The introduction of a five-day workweek has increased leisure spending, although the prevalence of overtime work may limit the effectiveness of reduced working hours on service consumption [9][28]. Supply-Side Analysis - South Korea's "Cultural Nation" strategy, initiated in 1998, has fostered the development of the cultural industry, enhancing domestic demand for entertainment and cultural consumption while also promoting the global "Korean Wave" [13][33]. - Regulatory reforms since the early 2000s have shifted from heavy intervention to a market-oriented approach, improving the business environment for service trade, which has been crucial for the sustained growth of service consumption in the 21st century [13][33]. Implications for China - China has the potential to expand service consumption under appropriate policy guidance, focusing on enhancing the social security system, ensuring workers' rights to rest, and increasing residents' income [15][35]. - On the supply side, China should accelerate the expansion and quality improvement of the service industry, encouraging the development of local特色产业, and establish a high-level socialist market economy to unleash market vitality in the service sector [15][35].

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 来源：中信证券研究 文|韦昕澄 崔嵘 李翀 韩国近三十年消费总量稳健扩张、服务消费占比提升，发展享受型服务消费需求持续增长。韩国政府在 世纪之交的深入改革对此功不可没，其扩大服务消费的经验值得中国参考。在需求侧，韩国政府普及了 社会保障安全网，且渐进式缩短了劳动者的标准工作时长。在供给侧，韩国通过"文化立国"战略成功创 造了"韩流经济"，并以深入的制度改革系统性优化了服务产业营商环境。我们相信中国在适当的政策引 导下充分具备扩大服务消费的能力，在需求侧应健全社会保障体系、落实劳动者休息权、着力提高居民 收入，在供给侧应加快推动服务业扩能提质、构建高水平社会主义市场经济体制并充分释放服务产业的 市场活力。 ▍韩国扩大服务消费的经验是值得中国参考的案例。 服务消费是经济发展进入更高阶段后的重要增长引擎，也是中国面向"十五五"需发力培育的内需新动 能。韩国与中国同属东亚文化圈，相较于储蓄观念偏弱的美国、福利主义盛行的欧洲、内需长期停滞的 日本，其发展模式对中国更具参考意义。韩国近三十年的消费总量稳健扩张、服务消费占比提升，家庭 扩张服务消费的 ...