Core Viewpoint - The international gold price has reached a new high, with a year-to-date increase of over 28%, leading to a surge in consumer interest in gold jewelry during the traditional peak season of "golden September and silver October" [1][3]. Price Movement - As of September 3, 2023, the prices for gold jewelry from major brands are as follows: Chow Tai Fook at 1053 CNY per gram, Luk Fook at 1053 CNY per gram, and Chow Sang Sang at 1056 CNY per gram, reflecting an increase of approximately 15-16 CNY per gram compared to the previous day [3][4]. Consumer Behavior - There has been a noticeable increase in gold jewelry sales, particularly for wedding-related purchases, as consumers are less sensitive to price fluctuations when it comes to essential items like wedding jewelry [5][10]. - The peak wedding season in the second half of the year, especially around National Day and the New Year, has led to increased foot traffic in jewelry stores, with many customers opting to buy sets of jewelry [5][8]. Market Dynamics - Despite rising gold prices, the demand for wedding jewelry remains strong, indicating that it is considered a necessity rather than a luxury [10]. - Retailers in the Shenzhen Luohu area have initiated promotional activities targeting newlyweds, such as free jewelry inspections for customers presenting marriage certificates [10].

Core Viewpoint - The article highlights the surge in gold prices, with spot gold reaching $3545.985 per ounce, marking an increase of over 28% year-to-date, coinciding with the traditional peak consumption season for gold jewelry in China, particularly in Shenzhen's "China Baodu" area [1][8]. Group 1: Gold Price Trends - As of September 3, the spot gold price was reported at $3545.985 per ounce, with a daily increase of $13.580 or 0.38% [2]. - The highest price recorded on the same day was $3549.710, while the lowest was $3525.848 [2]. - Major jewelry brands such as Chow Tai Fook and Luk Fook have adjusted their gold jewelry prices to around 1053 CNY per gram, reflecting an increase of approximately 15 CNY compared to the previous day [3]. Group 2: Consumer Behavior and Market Dynamics - The demand for gold jewelry, particularly for wedding-related purchases, has seen a noticeable increase as the wedding season approaches, with many consumers purchasing sets of jewelry despite rising prices [5][6]. - Consumers are less sensitive to gold price fluctuations when it comes to wedding jewelry, indicating a strong demand for these essential items [7]. - Promotional activities targeting newlyweds have been initiated in the Luohu district, aiming to boost consumption in the gold jewelry sector [7]. Group 3: Industry Performance - Several gold companies reported a net profit increase of over 100% in the first half of the year, raising questions about the sustainability of the current gold bull market [8].

Core Viewpoint - The gold market is experiencing a surge in demand due to rising international gold prices and the upcoming traditional wedding season in China, particularly in Shenzhen's "China Gold Capital" area, known as Shui Bei [1][2]. Group 1: Gold Price Trends - As of September 3, the London gold spot price reached $3,534 per ounce, marking an increase of over 28% year-to-date; Shanghai gold was reported at 810 yuan per gram [1]. - Major jewelry brands such as Chow Tai Fook and Luk Fook have adjusted their gold jewelry prices, with prices for 24K gold jewelry rising approximately 15 yuan per gram [1]. Group 2: Consumer Behavior - There is a noticeable increase in gold jewelry sales, particularly for wedding-related purchases, as consumers are less sensitive to price fluctuations when it comes to essential wedding items [2]. - A significant number of customers are purchasing gold jewelry in sets, typically starting with three pieces, indicating a trend towards bundled purchases for weddings [1][2]. Group 3: Market Activities - From August 25, the Luohu District in Shenzhen initiated promotional activities across 14 commercial complexes in Shui Bei, targeting newlyweds with various consumer incentives [3].