Group 1 - The core point of the news is that gold prices have surged over 30% since the beginning of the year, reaching a historical high of over $3545 per ounce on September 3 [1][3]. - The traditional peak consumption season for gold, known as "Golden September and Silver October," is approaching, leading to increased consumer interest in purchasing gold [3]. - In Shenzhen's Shui Bei area, the gold price reached 818 yuan per gram on September 3, with a buyback price of 796 yuan per gram, indicating a strong market activity despite rising prices [16][20]. Group 2 - The demand for gold jewelry, particularly for wedding-related purchases, has significantly increased as more weddings are scheduled in the second half of the year, especially around the National Day holiday [18][20]. - Retailers report that customers are purchasing gold in sets, typically starting with three pieces, reflecting the cultural significance of gold in wedding traditions [18][20]. - Despite the rising gold prices, the demand for wedding gold remains strong, categorized as a "necessity," which suggests resilience in consumer behavior even in the face of high prices [20][22].

Core Viewpoint - The international gold price has reached a new high, with a year-to-date increase of over 28%, leading to a surge in consumer interest in gold jewelry during the traditional peak season of "golden September and silver October" [1][3]. Price Movement - As of September 3, 2023, the prices for gold jewelry from major brands are as follows: Chow Tai Fook at 1053 CNY per gram, Luk Fook at 1053 CNY per gram, and Chow Sang Sang at 1056 CNY per gram, reflecting an increase of approximately 15-16 CNY per gram compared to the previous day [3][4]. Consumer Behavior - There has been a noticeable increase in gold jewelry sales, particularly for wedding-related purchases, as consumers are less sensitive to price fluctuations when it comes to essential items like wedding jewelry [5][10]. - The peak wedding season in the second half of the year, especially around National Day and the New Year, has led to increased foot traffic in jewelry stores, with many customers opting to buy sets of jewelry [5][8]. Market Dynamics - Despite rising gold prices, the demand for wedding jewelry remains strong, indicating that it is considered a necessity rather than a luxury [10]. - Retailers in the Shenzhen Luohu area have initiated promotional activities targeting newlyweds, such as free jewelry inspections for customers presenting marriage certificates [10].

Group 1 - The article highlights the rising gold prices, with spot gold reaching $3,545.985 per ounce, marking an increase of over 28% this year [14] - The traditional wedding season is approaching, leading to increased consumer interest in purchasing gold jewelry, particularly among those preparing for marriage [1][20] - Major jewelry brands such as Chow Tai Fook and Luk Fook have adjusted their gold jewelry prices, with prices rising approximately 15-18 yuan per gram recently [16][17] Group 2 - The demand for wedding gold jewelry remains strong despite rising prices, as it is considered a necessity for many consumers [24] - Retailers in the wedding jewelry sector have reported a noticeable increase in foot traffic since July, coinciding with the wedding season [20] - Consumers appear less sensitive to gold price fluctuations when it comes to purchasing wedding-related items, indicating a stable demand in this segment [24]