Core Viewpoint - The article discusses the evolution of entrepreneur IP (intellectual property) in China, highlighting the shift from a focus on substantial business achievements to a more personality-driven approach in the digital age, where media plays a crucial role in shaping public perception [6][25]. Group 1: Historical Context of Entrepreneur IP - In the past, entrepreneur IP was closely tied to tangible business achievements, with figures like Yu Zhi Jian and Zhang Ruimin being remembered for their contributions to industry and quality [10][12]. - The early IP logic was "business success leads to personal recognition," where entrepreneurs were defined by their business accomplishments and resilience [14]. Group 2: The Impact of Digital Media - The advent of the internet has transformed the way entrepreneur IP is constructed, allowing for rapid dissemination of information and a more interactive relationship between entrepreneurs and the public [17]. - New media platforms enable entrepreneurs to create dynamic narratives around their personal brands, as seen with figures like Jack Ma and Lei Jun, who have effectively utilized social media to enhance their public personas [18]. Group 3: Risks and Challenges - The rapid nature of media can lead to quick elevation and equally swift downfall of entrepreneur IP, as exemplified by figures like Zhou Hongyi, whose public image has fluctuated with changing media narratives [19][24]. - There is a common misconception that personal charisma alone can sustain brand value, which can lead to a superficial approach to IP that lacks depth and authenticity [20][21]. Group 4: The Essence of Sustainable IP - True entrepreneur IP should be rooted in value creation rather than merely leveraging media for visibility; it must address real societal needs and demonstrate genuine contributions to industry [25][26]. - Entrepreneurs who focus on substantive achievements and value creation tend to avoid the pitfalls of negative public perception, as illustrated by figures like Liang Wenfeng, who prioritize technical depth over media presence [26].