Core Insights - The forum focused on "brand effective growth from a symbiotic perspective," featuring discussions from experts in pharmaceuticals, cultural tourism, and sports brands [1] Group 1: Pharmaceutical Industry - Lunan Pharmaceutical has achieved a brand value exceeding 13 billion, positioning itself as a benchmark for brand innovation in traditional pharmaceuticals through its core value of "doing good and making good medicine" [1] - The company emphasizes building trust through content and a 24-hour real-person pharmacist service team, transitioning from brand awareness to customer retention [2] Group 2: Cultural Tourism Industry - Overseas Chinese Town (OCT) has developed a unique brand advantage by integrating commercial, tourism, cultural, and sports elements, managing nearly 3 million square meters of commercial space [1] - The company aims to transform its brand into a geographical symbol, enhancing its reputation and high-end attributes in Shenzhen [3] - OCT employs standardized brand building and IP activities to attract consumers, creating a symbiotic cycle of "venue attraction - merchant benefit - user satisfaction" [3] Group 3: Sports Industry - Anta has positioned itself as the leading domestic sports brand, with its running category's annual revenue surpassing many competitors, driving brand growth [1] - The company focuses on professional product development, particularly in high-performance running shoes, prioritizing quality over short-term sales growth [4] - Anta's commitment to professional storytelling and product performance has led to a significant increase in sales of its carbon plate running shoes, reflecting a hundredfold growth compared to 2023 [4] Group 4: Overall Brand Strategy - The discussions highlighted the symbiotic relationship between brand economy and traffic economy, emphasizing the importance of long-termism and brand value in managing traffic [5] - Key insights included the necessity of strong product foundations to attract traffic, with a consensus that good products lead to significant traffic regardless of media form [5]