第二季度为公司业务的重要转捩点。期内，受惠于定价产品的强劲增长势头及计价黄金产品的改善趋 势，中国内地以及香港及澳门的同店销售增长均全面回升。内地方面，直营店于季内的同店销售转为 7.6%正增长，而加盟店的同店销售则增长8.6%。若撇除钟表业务，期内直营店的同店销售增长9.9%。 香港及澳门的同店销售同比增长6.2%，其中香港上升3.2%，澳门则上升17.3%。 格隆汇10月17日丨周大福(01929.HK)公布，截至2025年9月30日止三个月("第二季度")，未经审核主要经 营数据，集团于期间内零售值同比增长4.1%，于中国内地的零售值同比增长3.0%；于中国香港、中国 澳门及其他市场的零售值则同比增长11.4%。。 ...

Core Viewpoint - Chow Tai Fook (01929.HK) is experiencing a decline in same-store sales due to external macroeconomic factors and high gold prices, but product optimization measures and effective marketing campaigns have led to a reduction in the sales decline in mainland China [1] Group 1: Sales Performance - In the fourth quarter, same-store sales in mainland China for direct stores decreased by 13.2% year-on-year [1] - Same-store sales for franchise stores in mainland China fell by 8.7% year-on-year [1] Group 2: Market Conditions - External macroeconomic factors and elevated gold prices continue to impact consumer sentiment [1] - The company's product optimization measures have shown positive results, driving strong growth momentum and demand for priced products [1] Group 3: Marketing Efforts - Effective marketing activities for the Lunar New Year contributed to the narrowing of the same-store sales decline in mainland China [1]