Core Viewpoint - Chow Tai Fook has demonstrated a strong recovery in FY2026 Q3, with significant growth in retail value and same-store sales across various markets, driven by product optimization and high-margin offerings [1][2]. Group 1: Financial Performance - The group reported a retail value (RSV) growth of 17.8% year-on-year, with mainland China showing a 16.9% increase [1]. - Same-store sales (SSSG) for direct and franchise stores increased by 21.4% and 26.3%, respectively [1]. - Retail value in Hong Kong and overseas markets grew by 22.9%, with same-store sales increasing by 14.3% [1]. - Hong Kong's same-store sales rose by 10.1%, while Macau's saw a remarkable increase of 31.3% [1]. Group 2: Product and Pricing Strategy - The company is shifting its product structure towards high-margin jewelry, with same-store retail value for priced jewelry in mainland China growing by 13.7%, contributing 40% to total sales, an increase of 10.7 percentage points year-on-year [1]. - The IP cultural series continues to perform strongly, with diamond and jadeite businesses returning to positive growth [1]. - Average selling prices have significantly increased, with the average price of gold in mainland China rising to HKD 11,000 (up 50.7% year-on-year) and priced gold reaching HKD 9,500 (up 82.6% year-on-year) [1]. Group 3: Channel and Market Expansion - By the end of 2025, the total number of "Chow Tai Fook Jewelry" stores reached 5,585, with a net reduction of 230 stores in mainland China, indicating a nearing end to structural contraction [2]. - E-commerce in mainland China grew by 25% in FY2026 Q3, accounting for 7.4% of mainland RSV, driven by marketing events like Double Eleven [2]. - The tourism retail segment has also contributed positively, particularly with duty-free gold in Hainan attracting many consumers due to its high cost-performance ratio [2]. - The Southeast Asian market has been operational for six years, contributing 15.2% to the group's retail value, with significant growth in same-store sales in Singapore and Malaysia [2]. Group 4: Future Outlook - The company is expected to achieve revenues of CNY 91.93 billion, 96.58 billion, and 101.67 billion for FY2026, FY2027, and FY2028, respectively, with net profits of CNY 8.53 billion, 9.53 billion, and 10.64 billion [2]. - The corresponding price-to-earnings ratios are projected at 15.0, 13.4, and 12.0 times for the respective years [2].

[Table_Info1] [Table_Title] 证券研究报告 / 港股公司报告 Q3 同店销售超预期，渠道优化成效显著 ---周大福 FY26Q3 经营数据点评 [Table_Summary] 周大福 FY2026Q3（2025 年 10-12 月）实现业绩强劲复苏。集团零售值 （RSV）同比增长 17.8%，中国内地同比上升 16.9%，同店销售（SSSG） 直营/加盟分别大幅提升 21.4%和 26.3%，港澳及海外市场零售值同比增 长 22.9%，同店增幅 14.3%。其中，中国香港市场同店销售增长 10.1%， 中国澳门市场同店销售增长 31.3%，表现亮眼。 风险提示：金价波动风险；海外拓店节奏不及预期；业绩预测和估值不 达预期。 | [Table_Finance] 财务摘要（百万元） | 2024A | 2025A | 2026E | 2027E | 2028E | | --- | --- | --- | --- | --- | --- | | 营业收入 | 108713.00 | 89656.00 | 91934.08 | 96579.16 | 101669.01 | | (+/-)% ...