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“跨境电商+产业带” 激活县域动能,希音怀集专场助力“广货”加速出海
Sou Hu Cai Jing· 2026-01-31 20:08
Core Insights - The event "Guanghuo Goes Global Spring Action - Shein Industry Belt Overseas Plan (Huaiji Station)" was held in Zhaoqing, aiming to integrate cross-border e-commerce with local industries to boost the high-quality development of the county economy [1][2] Group 1: Event Overview - The event was co-hosted by the Guangdong Provincial Federation of Industry and Commerce, Huaiji County Government, Zhaoqing Municipal Bureau of Commerce, and Zhaoqing Municipal Bureau of Industry and Information Technology, attracting nearly 50 guests from government, Shein, local garment enterprises, and financial institutions [2] - The event featured various activities such as site visits, policy promotion, product selection, and discussions to facilitate cooperation and development [2] Group 2: Government and Policy Support - Officials from Zhaoqing and Huaiji County emphasized the importance of policy support for enterprise development and the need for a favorable business environment to enhance competitiveness [2] - The Huaiji County Government committed to optimizing the cross-border e-commerce development environment and implementing supportive policies for the local garment industry [2] Group 3: Shein's Role and Supply Chain - Shein representatives detailed their supplier cooperation model and investment policies, leveraging a flexible supply chain to support local industries [5] - The company aims to assist local factories in digitizing production processes and reaching consumers in 160 countries through precise product selection and operational support [5] Group 4: Local Industry Status - Huaiji County has a solid foundation in the garment industry, with 1,028 production entities and a total industrial output value exceeding 2 billion yuan, providing employment for over 15,000 people [5] - The integration of cross-border e-commerce with local industries has led to several local companies becoming primary suppliers for Shein, establishing a "1-hour supply chain circle" across the county [5] Group 5: Future Plans - The event is part of a series aimed at promoting the "Guanghuo Goes Global Spring Action," with plans to deepen the "cross-border e-commerce + industry belt" model and enhance strategic cooperation with e-commerce platforms [6] - Zhaoqing aims to leverage its status as a national-level cross-border e-commerce pilot zone to facilitate the global reach of local products and contribute to the high-quality development of Guangdong's foreign trade [6]