张晓敏：文商旅体展融合的提出，适应了当前居民消费升级的三个趋势。一是"功能消费"向"情绪价 值"转变趋势，愉悦、松弛与自我认同的需求大幅提升，消费者愈发追求高效与即时满足的时间价值、 青睐仪式感与审美的表达、渴望联结与有共鸣的社交，标准化的产品让位于高度个性化、发展型的消费 体验。二是从"单一功能"到"复合功能"转变趋势，"露营+市集""文化+社交""看展+茶歇"等复合型场景 成为主流，不同年龄、不同背景的多元客群需求在同一区域内自然邂逅、碰撞融合，单一消费场景让位 于多元业态有机融合。三是消费空间从提供"基础承载"到"多维赋能"转变趋势，伴随居民消费升级，商 业配套已从有没有转向好不好，空间不再只是容器，而成为以消费者体验为中心的"场域"，人的活动深 度依赖于精心设计的空间界面与多元场景的无缝衔接，从而引导"流量"自然停留、深化体验，实现 从"流量"到"留量"。 新京报：当前各个城市都在推进消费场景的营造，北京有何优势？ 从一万年前的农耕文明，到三千年前的燕都古城，从中正对称的中轴线，到蜿蜒纵横的古长城，从享誉 世界的遗产，到民间流传的手艺……北京这座积累了无数文化资源的城市，正在将文化和商业、旅游、 体育 ...

Core Insights - The article highlights the journey of a young professional exploring the cross-border Print on Demand (POD) business model as a side hustle, emphasizing the challenges and eventual success through the use of a supportive platform [1][3][21] Group 1: Cross-Border POD Model - The cross-border POD model allows for on-demand customization without the need for inventory, making it suitable for small sellers with limited capital [3][9] - Customized products can command higher prices, with examples showing a standard pillow selling for $15 and a customized version for $25, indicating significant profit potential [3] Group 2: Challenges Faced - Initial challenges included finding factories willing to accept small orders, long delivery times, and high return rates due to logistics issues [6][12] - The entrepreneur faced overwhelming responsibilities, including marketing, customer service, and supply chain management, leading to doubts about the business choice [6][17] Group 3: Solution through HICUSTOM Platform - The HICUSTOM platform offers a comprehensive global supply chain solution, addressing key pain points such as product selection, production, logistics, and after-sales service [8][9] - The platform supports a wide range of logistics options and boasts a high delivery success rate, significantly improving competitiveness against local stores [12][14] Group 4: Business Transformation - After partnering with HICUSTOM, the entrepreneur was able to focus on marketing and store management, leading to increased sales and a more balanced work-life dynamic [17][21] - By the end of 2024, the side business became profitable, with monthly earnings approaching half of the primary job income, showcasing the effectiveness of the platform [17][19] Group 5: Future Plans - The entrepreneur plans to expand product offerings to include custom canvas bags and pet apparel, aiming to grow the customer base and eventually transition to full-time entrepreneurship [19][21]