新华社沈阳2月23日电 题："携宠团聚"成更多中国人过年新选择 2026年2月3日，在吉林省长春市一家火车车厢主题的宠物餐厅，几只宠物狗坐在窗边等待"宠物年夜饭"。新华社记者 许畅 摄 在辽宁省鞍山市状元训犬基地，训犬师们用指令训练小狗学习坐卧行走，以便它们更好融入社会。训犬师代宏静介绍，不少主人在春节带宠 物探亲访友之前，会先让它们来上课，把基本行为控制好。 近年来，中国"它经济"持续升温，宠物在越来越多人的生活中占据着不可或缺的位置。《2026年中国宠物行业白皮书（消费报告）》显示， 2025年城镇宠物（犬猫）数量达1.26亿只，消费市场规模达3126亿元，预计2028年将达4050亿元。 宠物经济也正成为中国春节消费市场新增长点。"什么值得买"平台数据显示，今年该平台年货节期间，宠物服饰、洗护美容、玩具商品交易 额分别同比去年增长115.60%、40.35%和18.51%，宠物相关商品消费量创历史新高。 新华社记者李宇佳、崔师豪 在辽宁沈阳一家餐厅，"00后"宋汝晴趁着春节假期和朋友们小聚。她的宠物狗"麦子"在餐厅专门提供的场地里自由玩耍。 "朋友特意挑了一个可以带宠物就餐的地方，今年我们过年聚会，'麦 ...

Group 1 - The export of traditional Chinese New Year products, such as red envelopes, pet clothing, and home decorations, is thriving in overseas markets, showcasing a vibrant picture of Chinese New Year goods going global [1] - In Shaodong, Hunan Province, the Yongji Paper Products Company has exported over 12 million red envelopes this year, with a diverse range of over 400 varieties available, reflecting both traditional and modern designs [2] - There are over 200 red envelope manufacturers in Shaodong, exporting products to 19 countries and regions, contributing to the spread of Chinese New Year culture abroad [2] Group 2 - The growth of cross-border e-commerce has made it easier for overseas consumers to experience the Chinese New Year, with Taobao reporting a more than 40% increase in overseas transaction volume during the New Year festival compared to the previous year [3] - Sales of home decor items have seen explosive growth, with sales of floor ornaments increasing by over 1000% and Su embroidery products by nearly 500% during the festival [3] - Pet clothing has also gained popularity, with bird clothing sales increasing by over 200%, reflecting the growing trend of dressing pets for the New Year [3]

中新网嘉兴2月18日电(黄彦君)大年初二一早，正在老家度假过年的璐璐(化名)收到了宠物管家的视频 ——屏幕另一端，两只狗狗正在浙江嘉善西塘宠屿酒店里，享受它们的春节时光。 璐璐平时生活在上海，每次离家都会把"毛孩子"送到酒店寄养，"相比传统的宠物店寄养，酒店的氛围 更友好，工作人员随时会跟我们沟通，'毛孩子'能吃到鲜食，生活环境也更舒适。" 新春佳节的温馨时刻里，宠物早已跻身万千家庭的"核心成员"。《中国宠物行业白皮书》显示，2025年 城镇犬猫数量为1.26亿只，较2024年增长221万只。 今年春节期间，携宠出行度假、庭院式寄养、上门喂养等服务持续走俏。 在浙江杭州、宁波等地，不少上门喂养从业者春节期间订单排满；小红书等社交平台上，"上门喂养"相 关笔记热度居高不下，大量从业者在线接单，档期紧俏。 连日来，在湖州西塞山旅游度假区龙山村，返乡创业的"90后"姑娘陈琬灵，正和30多只"毛孩子"一起热 热闹闹过大年。 推开乡间"大萌主宠物度假乐园"的围栏，欢快的犬吠声瞬间打破了乡村的宁静，一只只活泼可爱的狗狗 在院子里撒欢奔跑。 宠物寄养一席难求、携宠度假渐成潮流、萌宠专属"年货"花样频出……从基础用品购置到多 ...

Core Insights - The article highlights the increasing influence of young consumers, particularly those born after 2000, on the Chinese New Year shopping trends, with online retail sales reaching 9897.3 billion yuan by February 8, 2026, marking a 47% year-on-year increase in spending by this demographic [3][4]. Group 1: Consumer Trends - Young consumers are driving the demand for "emotional value" products during the New Year, with a notable rise in nostalgic and DIY items, such as handmade decorations and childhood snacks, reflecting a shift towards self-indulgence in holiday spending [4][5]. - The trend of DIY products is significant, with searches for "New Year DIY" increasing by over 200% and "Horse Year DIY" searches rising by 600%, indicating a preference for creative and personalized holiday items among younger shoppers [5][6]. Group 2: Pet Market Growth - The pet market is experiencing a surge during the New Year, with young consumers increasingly purchasing pet-related items, including toys and festive clothing, leading to a year-on-year growth of 115.60% in pet apparel sales [5][6]. - The pet ownership in urban areas has surpassed 126 million, with the pet consumption market reaching 312.6 billion yuan in 2025, showcasing the growing significance of pets in holiday celebrations [5][6]. Group 3: Pre-prepared Meals - Pre-prepared meals continue to gain traction in New Year celebrations, with sales of a new "Legendary" meal series from Hema increasing by 116% since its launch, reflecting consumer demand for unique and high-quality dining experiences [6]. - Consumers are prioritizing regional flavors and are open to trying innovative dishes, with 90% preferring hometown flavors and over 80% willing to experiment with creative New Year meals [6].

新华财经北京2月12日电（记者丁雅雯）记者12日获悉，今年淘宝年货节期间，平台境外交易额较去年 增长超4成。宠物服饰，汽车、摩托车配饰，家居摆件、大件家具等行业的境外成交都迎来了爆发式增 长。 中国传统元素的宠物服饰同样在海外掀起热潮，平台数据显示，鸟禽服饰成为今年的增长黑马，实现了 超200%的增长。淘宝宠物用品popocola旗舰店负责人表示，海外消费者对宠物用品的需求正从基础功能 向情感表达与社交展示延伸，对高品质、创意类产品的偏好日益提升。 为了满足全球消费者的年货购买需求，淘宝在出海货品供给、物流履约等多方面提升消费体验。目前， 淘宝已在12个国家和地区提供跨境包邮服务，物流时效显著提升，全球最快可实现3日送达。持续优化 的服务体验带动用户规模高速增长。数据显示，自去年4月以来，淘宝境外新用户数同比增长近200%， 境外成交额连续五年保持两位数增长。截至目前，加入淘宝出海增长计划的商家已超百万。 （文章来源：新华财经） 随着中国新年文化影响力持续增强，富含中国元素的年货商品正加速"出海"。以家居饰品为例，年货节 期间，落地摆件成交额同比增长超1000%，布艺苏绣增长近500%，带有鲜明中国风格的家庭 ...

Core Insights - The consumer behavior during the 2026 Spring Festival in Beijing has shifted from bulk purchasing to a more flexible, experiential, and self-indulgent shopping approach [1][2][3] Group 1: Changes in Consumer Behavior - Consumers are no longer stockpiling goods for the Spring Festival, opting instead for a shopping experience that emphasizes immediacy and personal enjoyment [2][3] - The demand for delivery services has surged, with some delivery points experiencing a business volume increase of 15% to 20% compared to regular days [3] - Instant retail has emerged as a new growth driver, with a 48% year-on-year increase in consumption for fresh produce and other goods on platforms like Dingdong Maicai [3][4] Group 2: Trends in Gift-Giving and Health Consciousness - The perception of the Spring Festival is evolving, with 74% of consumers viewing it as a time for mental and physical relaxation, and 76% prioritizing the recipient's preferences when giving gifts [5][6] - Health-conscious products are becoming increasingly popular, with over 58% of consumers considering health attributes when selecting gifts [6][8] - New trends in gift items include health-focused snacks and beverages, reflecting a growing awareness of health among younger consumers [6][8] Group 3: Emotional Value and Personalization - The younger generation is prioritizing products that fulfill emotional needs, with gaming consoles and related products becoming popular during the festival [10] - The rise in gold prices has made investment gold bars a sought-after item, indicating a blend of emotional value and rational investment during the Spring Festival [10] - The diversity in consumer preferences highlights a shift from collective rituals to individual expressions, driven by personal interests [11]

Core Insights - The trend of purchasing New Year goods has shifted from being a necessity to a means of personal expression, particularly among young consumers who prioritize aesthetics and personal preferences [1][4]. Group 1: Consumer Behavior Trends - Young consumers are increasingly making autonomous decisions about New Year purchases based on their interests and lifestyles, with a notable rise in orders for trendy items like DIY crafts and modern couplets [1]. - The search volume for intangible cultural heritage (ICH) items has surged, with a 212% increase in "ICH" searches and a 790% increase in "ICH handmade" searches, indicating a strong interest among the younger generation [1]. - Health considerations have become a primary factor in gift-giving during the Spring Festival, with 58% of consumers prioritizing health over appearance [2]. Group 2: Product Innovations - The market is witnessing a shift towards personalized New Year goods, with significant growth in categories like pet apparel and DIY materials, reflecting the smaller average household size [3]. - Traditional gift boxes are undergoing a lightweight transformation, with smaller, aesthetically pleasing items becoming the preferred choice, such as single-serving pre-made dishes and small-packaged nuts [3]. - The food industry is innovating with low-sugar and low-GI products, as well as health-oriented gift boxes, aligning with the trend of consumers seeking a balance between enjoyment and health [2]. Group 3: Purchasing Channels - The integration of online and offline shopping experiences is becoming more prevalent, with traditional items like couplets and flowers increasingly being purchased online [3]. - Instant retail is emerging as a significant channel for New Year purchases, facilitating cross-province gifting and making the shopping experience more efficient [3]. - Data from Meituan indicates a substantial increase in sales across various categories during holiday periods, suggesting a trend that may continue into the upcoming Spring Festival [3].

Core Insights - The report from the consumption platform "What Worth Buying" indicates that this year's New Year consumption is showcasing unprecedented diversity and personalization, with consumers making autonomous decisions based on personal preferences and lifestyles, fulfilling both practical needs and emotional significance [1] Group 1: Consumer Trends - The New Year period is traditionally a key time for consumers to upgrade large appliances such as electronics and home appliances, with the new round of national subsidy policies boosting digital and appliance consumption [1] - During the New Year shopping festival (January 15 to 25), the GMV related to national subsidies increased by 36.43% year-on-year, with refrigerators and air conditioners being the most benefited categories [1] - The dining experience for the New Year is becoming richer, blending traditional flavors with global delicacies, as evidenced by the significant year-on-year GMV growth of specific food items like Xizhou honey Hami melon (215.76%), Dandong strawberries (87.43%), and Yunnan blueberries (23.34%) [1] Group 2: Shifts in Consumption Logic - In the beverage sector, consumer preferences are shifting towards healthier options, with keywords such as sugar-free, high-calcium, low-fat, and high-protein becoming prominent, indicating a move from abundance to quality in food choices [1] - Pet-related consumption has reached new heights during the New Year shopping festival, with GMV for pet clothing, grooming, and toys increasing by 115.60%, 40.35%, and 18.51% year-on-year, respectively [2] - The extended Spring Festival holiday has led to a shift in consumer behavior, with more families opting for travel instead of traditional home celebrations, resulting in significant year-on-year GMV growth for flights (39.28%) and hotels (11.78%) [2] Group 3: Evolving Consumer Behavior - The head of the e-commerce operations center at "What Worth Buying" noted that current New Year consumption reflects unprecedented diversity, moving away from traditional norms to individual expressions of celebration [3] - The transformation from collective rituals to individual expressions in New Year consumption is not a dissolution of traditional customs but rather a natural extension of the holiday's meaning in contemporary life, with personal interests driving a profound change in the reasons behind purchases [3]

Group 1 - The event "IUCC National Cat Championship" was held in Guangzhou, attracting nearly 60 participating cats and a significant number of visitors, including foreign tourists [3][21]. - The competition featured professional judges evaluating cats based on criteria such as head proportion, body structure, and coat quality, culminating in the selection of the "Best of Best" (BOB) [6][7][11]. - The event aimed to promote the understanding of cat breed advantages and encourage responsible breeding practices, while also educating the public on scientific pet care [22][23][40]. Group 2 - Many participating cat breeders are professionals who ensure the purity of their breeds through rigorous genetic testing and aim to familiarize their cats with competitive environments [28][32]. - The pet industry is evolving, with breeders extending their business models from production to consumer services, including the establishment of pet hospitals and the development of pet apparel [33][35]. - The IUCC National Cat Championship results have gained recognition from some international associations, and its breeding certification and health screening standards are becoming industry benchmarks [39][40].

Group 1 - The pet economy reflects the growth of emotional consumption demand among the public, providing new employment opportunities for young people [1][2] - A notable example is a 1998-born entrepreneur in Hangzhou who opened a "Xuan Cat Sewing Shop," attracting 70-80 students monthly for pet sewing courses, generating over 50,000 yuan in monthly revenue [1] - The demand for pet clothing is evolving from aesthetics to functionality, with Douyin e-commerce data indicating an 85% year-on-year increase in daily transaction volume for pet apparel in 2025 [1] Group 2 - As of now, there are over 5.388 million pet economy-related enterprises in China, with more than 1.511 million new registrations expected in 2025 [2] - The registration of pet economy-related enterprises has shown a consistent annual growth trend over the past five years, projected to peak in 2025 [2] - The leading regions for pet economy enterprises are Hainan, Guangdong, and Zhejiang, with over 739,000, 679,000, and 521,000 enterprises respectively [2]