一个软萌的毛绒玩具能抚平职场焦虑，一张说走就走的高铁票能装下周末的松弛，一杯咖啡打卡照能链接同频的灵魂——在刚刚过去的2025年，当代青年 的生活，围绕"情绪"与"热爱"展开。 玩毛绒玩具追线下演出 精神需求多样化升级 过去一年，一种全新的消费共识正在青年群体中形成。年轻人纷纷转向内在，通过"情绪消费"为内心的秩序与安宁投资。上海市青少年研究中心及旗下有 数数据创新实验室发布的《韧性生长——2025中国青年生活全景报告》显示，情绪消费已成为青年群体的"刚需"，近九成受访青年有过"为情绪价值买 单"的经历，其中近四成属于高频消费者。从消费动机来看，46.8%的青年将情绪价值视为"缓解压力焦虑的良药"，43.1%的青年则通过此类消费获得"被需 要、被看见"的心理满足。 从消费时段分布来看，深夜22点后（33.2%）与工作间歇喘息时刻（26.1%）成为情绪消费的两大峰值时段，通勤、午休等碎片时间也被密集填充，青年 们正通过即时性消费填补情绪缺口。最受欢迎的消费品类中，实物消费以毛绒玩具、香薰、文创小物等情绪治愈物品为主；体验消费包括演唱会、脱口秀 等线下文娱活动；社交关系维护与数字服务消费也成为重要组成部分。 有数 ...

Core Insights - The article discusses the evolving consumption patterns of young people in 2025, highlighting a dual trend of both consumption downgrade and upgrade, where over 50% acknowledge downgrading while 70% claim to be upgrading their consumption [7][9]. Group 1: Consumption Trends - Young consumers are increasingly prioritizing immediate gratification over long-term savings, focusing on experiences rather than ownership [12][15]. - The cities with the most significant consumption upgrades are Wuhan (84.6%), Suzhou (81.8%), and Changsha (76.9%) [12][13]. - Young people are spending on experiences that provide emotional returns, such as concerts and travel, with 64.1% willing to spend over 1,000 yuan on concerts [37][41]. Group 2: Emotional Spending - Young individuals are using shopping as a coping mechanism for stress, with over 90% purchasing plush toys for emotional comfort [18][23]. - The trend of seeking "low-risk intimacy" through plush toys indicates a desire for emotional support during tough times [23][26]. - The rise of metaphysical consumption reflects a search for psychological reassurance rather than scientific explanations [20][26]. Group 3: Fitness and Health - Fitness has become an integral part of young people's lives, with a focus on enjoyment and stress relief rather than just weight loss [29][32]. - The average monthly budget for fitness does not exceed 1,000 yuan, indicating a practical approach to health expenditures [31]. Group 4: Gender Dynamics in Spending - Traditional gender stereotypes in spending are being challenged, with both men and women diversifying their purchases across categories like fitness, skincare, and technology [44][48]. - Approximately 70% of consumers prioritize quality over brand, with men leaning towards brand trust and women valuing word-of-mouth [46]. Group 5: Financial Awareness - Young consumers are becoming more strategic with their spending, often opting for budget-friendly alternatives and DIY solutions [55][58]. - The average budget for a down jacket is 1,146.4 yuan, showing a calculated approach to clothing purchases [56]. Group 6: Redefining Consumption - Young people are redefining what it means to spend money, focusing on experiences, comfort, and self-pleasure rather than merely following trends [61][62]. - The article emphasizes that spending is not just about products but about creating personal meaning and emotional value in a complex world [61][62].

（来源：南湖晚报） 转自：南湖晚报 N晚报记者 韩瑜超 漫画 李泽峰 上周，嘉兴的小韩在电脑前屏息凝神，手指悬在鼠标上方。她不是在抢春节的车票，而是在为母亲争抢 张杰澳门跨年演唱会的门票。这已是她去年第四次为母亲抢张杰的演唱会门票——北京、杭州、南京、 澳门，一张张门票串联起母亲的追星地图。 "抢到了！"小韩欢呼一声，随即拨通视频电话："妈，澳门场的票到手！酒店我也订好了，就在场馆旁 边！"电话那头，母亲的声音瞬间哽咽："你这孩子，又花这么多钱……"小韩笑着打断："妈，你当年攒 3个月工资给我买电子琴的时候，可没嫌贵。" 这并非个例，2025年以来，一股"为父母抢票"的潮流在嘉兴的年轻人中悄然兴起。蔡琴、老狼、齐豫、 林忆莲……那些承载着一代人青春记忆的名字，正通过子女们敏捷的手指，重新点亮父母的生活。 一场没有硝烟的"孝心战役" 2025年12月26日，蔡琴徐州演唱会门票开售前10分钟，嘉兴的小李已经启动了"三设备作战模式"：笔记 本电脑、平板、手机同时登录票务平台，浏览器页面刷新频率精确到秒。 这不是她第一次为父母抢蔡琴的门票。2025年，小李已成功为父母拿下蔡琴北京、上海、成都、长沙4 场演唱会门票，总 ...

好好过完这一年，再走向下一年。 策划｜ 薇薇子、杨小彤 设计、排版｜ 曲枚 封面来源｜ 《打工狂想曲》 头图来源｜ 《发财日记》 一眨眼，2025年又要过去了， 每到这个时候就像患上了「年终失忆症」， 总觉得这一年啥都没干， 连钱花哪儿了都想不起来。 别慌，「后浪研究所」帮你回忆回忆。 今年，年轻人也依旧在消费上不负众望， 打造了不少网络爆款—— 省钱的年轻人，买爆散装奢侈品， 爱吃的年轻人，捧红奶皮子糖葫芦， 悦己的年轻人，疯抢LABUBU (当然现在已经过气了)， 还有老式年轻人， 让老布床单、搪瓷茶缸都翻红了…… 那么问题来了， 今年的年轻人都在为什么下单？ 他们愿意把大钱花在哪？ 有哪些野路子？又有哪些新叙事？ 「后浪研究所」翻遍了 包括今年在内发布的15篇后浪白皮书， 总结了 年轻人消费的七大趋势 。 我们发现， 年轻人的下单理由， 远比我们想象的要丰富。 7成年轻人的回答都是YES！ 这届年轻人「双标」得很， 一边抠搜，一边上头， 该省省该花花，快乐一点不掺假。 都说年轻人消费降级了， 事实也确实如此。 在「后浪研究所」的 《「消费升级」报告》 中， 5成多年轻人都承认自己消费降级了。 但问他们消 ...

Group 1 - The travel market is expected to show characteristics of "having fun and doing more" during the New Year's holiday in 2026, with a significant increase in consumer travel willingness [1] - Popular long-distance routes such as Shenzhen-Harbin, Beijing-Kunming, and Beijing-Xishuangbanna are seeing a surge in travelers, with numbers exceeding those on December 31 [1] - Cities with unique features like "immersive experiences," "nearby micro-vacations," and "high-cost performance ski resorts" are emerging as unexpected popular destinations for the New Year's holiday [1] Group 2 - The trend of "new entrants expanding and main players upgrading" is evident, with a 130% year-on-year increase in bookings from travelers born after 2005, indicating strong growth potential among younger demographics [2] - Travelers aged 1990-1999, known as the "post-90s," represent 40% of New Year's holiday bookings, with an average order value increasing by 17% year-on-year, reflecting a willingness to pay for high-quality services and experiences [2] - Hotel bookings in popular areas for New Year's Eve, such as Changsha, Xi'an, and Chongqing, have seen significant year-on-year growth, with some locations experiencing increases of up to 5 times [2]

Core Insights - The domestic tourism market in China is experiencing a vibrant mix of "ice and snow" and "warm sunshine" during the year-end period, with "cross-regional travel" becoming a notable trend this winter [1] - As the New Year holiday approaches, there is a surge in demand for "post-holiday travel" and "leave-splitting travel," leading to a peak in cultural and tourism consumption [1] - Online travel platforms report significant increases in bookings for flights, hotels, and homestays during the New Year holiday, indicating strong vitality in both domestic and outbound tourism markets [1] Domestic Tourism Trends - Ice and snow tourism is dominating the market during the New Year holiday, with popular destinations like Jilin's Changbai Mountain and Harbin's snow resorts seeing ticket sales increase by 2.7 times and 2 times respectively [1][2] - The demand for ice and snow tourism is extending to southern regions, with places like Sichuan's Jiuzhaigou and Yunnan's Jiaozi Snow Mountain experiencing a 100% increase in ticket bookings [2] - Young travelers, particularly those born in the 1980s and 1990s, are the main force behind the surge in travel, accounting for over 70% of bookings [2] Accommodation Insights - Hotel bookings in popular cities during the New Year holiday have tripled year-on-year, with high-end hotels seeing a fivefold increase in orders [3] - Harbin continues to lead in homestay bookings, with a 15-fold increase in reservations around the Wansui Mountain Martial Arts City in Kaifeng [5] Short-Distance Travel Preferences - Short-distance micro-vacations are becoming mainstream, with popular train routes concentrated within a "4-hour high-speed rail circle," catering to the demand for flexible travel options [7] - Hotel bookings in smaller cities are also seeing significant growth, with some counties experiencing increases of over five times [8] Outbound Tourism Growth - The inbound and outbound tourism markets are both showing strong growth, with inbound hotel search heat increasing by over 150% and outbound flight bookings exceeding 620,000 [16] - Popular outbound destinations include Bangkok, Seoul, and Hong Kong, with flight bookings to Seoul increasing by 3.3 times year-on-year [21] Event-Driven Travel - Events such as New Year's Eve concerts and fireworks shows are driving tourism, with searches for related activities increasing by over 500% [15] - Major cities are hosting various New Year activities, enhancing the festive atmosphere and attracting tourists [13]

"后来，我总算学会了如何去爱……" 2026年即将到来 不少朋友用看一场演唱会的方式 来告别2025年 近期 刘若英[飞行日2025-2026] 演唱会-北京站 将在华熙生物·润百颜中心举行 2025年12月26日至2026年1月4日 凭刘若英演唱会票根 即可在北京多个餐饮门店 享受票根优惠活动 让美食延续演唱会的感动 有哪些门店参加活动？ 具体可以享受多少优惠？ 快和小布一起来看看 华熙LIVE·五棵松商圈：吃饱更嗨 或是散场之后 在华熙LIVE·五棵松商圈 饱饱地来一顿美食 最合适不过了 凭当日演唱会票根 到这里的多家饭店 都能享受美食优惠 比如—— 到成都菜馆川记川，鲜牛肉火锅福小跃、鲜潭蒸汽石锅鱼、京酿餐吧京A等餐馆消费，可享受9折优惠； 云南菜云尊府，到店单点汽锅鱼类产品可享受9折优惠； 烤鱼江边城外，到店消费享受全单8.8折（不与其他优惠同享）； 到鲜有基参鸡汤，枣仁百合参鸡汤可享受8.8折优惠； 饮品牛茶，到店可享整单8.5折优惠…… 在演唱会开场之前 也有一些餐厅优惠 无需限定在演唱会当天使用 比如新德餐吧甲丁坊 凭演唱会票根 可享餐酒9折活动 到川菜辣尚瘾 可享8.8折优惠 （滑动后单击图片 ...

Core Insights - The "Love Yourself" trend reflects a growing attitude among young people towards self-pleasure and emotional spending, which is becoming a significant driver of market growth in 2025 [2] Group 1: Emotional Consumption Trends - A report indicates that 56.3% of young consumers are willing to spend for emotional value and interests, marking a 16.2 percentage point increase from 2024 [2] - Young consumers are actively participating in emotional consumption, as evidenced by long queues for popular products and sold-out concert tickets [4] - The emotional consumption trend is closely tied to cultural confidence, with young people favoring domestic products and traditional experiences to express their cultural identity [7] Group 2: Market Potential and Economic Impact - The emotional economy market in China is projected to reach 2.3 trillion yuan in 2024, with expectations to exceed 4.5 trillion yuan by 2029 [8] - The rise of emotional consumption is expected to create new job opportunities and boost creative industries, enhancing product value [9] - This trend fosters a sustainable consumption model, where frequent, smaller purchases contribute significantly to overall market vitality [10]

本报记者 马婧 一头连着民生，一头连着发展，内需是经济发展的基本动力。在全球经济复苏乏力、外需环境不断变化 的背景下，扩大内需成为中国经济稳增长、调结构的核心引擎。 2025年，中国以一系列政策组合拳，推动内需市场持续扩容提质。从演唱会门票"秒空"到文旅消费"井 喷"，从家电"换新潮"到设备更新"加速跑"，内需活力全面释放。今年前三季度，最终消费支出对经济 增长贡献率达53.5%，比去年全年提升9个百分点。内需市场不仅稳住了经济大盘，更孕育出服务消 费、绿色消费等新增长点，为高质量发展注入持久动能。 ■结构转型 服务消费"挑大梁" 寒冬的凛冽漫卷京城，演唱会舞台却愈加火热。"守着几个平台终于抢到票了，和刘若英一起倒计时迎 接新年，太有仪式感了！"在天津读大学的张潇早早定下了跨年计划——来北京听刘若英的跨年演唱 会，这将是北京首个跨过零点的大型演唱会。 ■"两新"扩围 以旧换新撬动市场 昌平区亚运村汽车交易市场内，前来试车选车的市民络绎不绝。"快年底了，想趁着还能申请今年的以 旧换新补贴，换辆车。"正在选车的市民王先生准备将开了10年的燃油车置换为新能源汽车。他算了一 笔账，这次换车，不仅能获得1.5万元"国补 ...

在江苏南京，一名自称手握"内部渠道"可以购买演出票的男子，通过自编自导的谎言，在近两年时间内，骗取歌迷上百万元，最终被警方抓获。近日，这起 案件宣判，这名男子得到了法律的严惩。 秦淮区人民检察院第三检察部员额检察官 张倩：闫某本身是从事演出类舞台搭建工作，他已经欠有大量债务，然后产生了想利用自己工作的性质，编造"我 有演唱会内部低价票购买途径"，让被害人购买他所谓的"内部票、低价票"。 起初，为建立信誉，闫某确实为少数熟人买到了部分热门演唱会的门票。然而，随着找他"代购"的人越来越多，闫某却不再着急出票。 秦淮区人民检察院第三检察部员额检察官 张倩：闫某并没有把得来的款项用于购买门票，而是用于偿还他个人的债务以及消费，被害人迟迟没有见到票的 情况下，他会编造各种理由来进行拖延，被害人追得比较紧的情况下，他也会拟定所谓的"还款协议"，采取"拆东墙，补西墙"的方式，用后期购票人的钱 款，分别向前期的购票人进行退还。 就这样，在长达两年的时间里，共有22名歌迷坠入陷阱，涉案总金额高达128万余元。 2025年11月，闫某因诈骗罪被法院依法判处有期徒刑十年六个月，并处罚金十二万元。 秦淮区人民检察院第三检察部员额检察 ...