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为热爱买单 年轻人这样安排“情绪假期”
上海大一学生灵灵终于拆完了书桌前堆积的谷子快递盒,这是她的"假期专属犒劳"。不过,在她眼中, 买谷最开心的时刻不是拆快递的时候,而是下单付款的瞬间。"因为这个谷子马上就要属于我了!" 每逢节假日,很多年轻人像灵灵一样"犒劳自己"。他们为自己精心安排一场"情绪假期",在忙碌的学习 工作之余,为生活充电,也为自我充电。 为热爱买单,为生活充电 "谷子不只是一件商品,更是一份心情、一段体验、一种与喜爱事物紧密相连的感觉。"大二学生琼声 说,平时学习生活忙碌,假期里她会把收藏的谷子拿出来摸一摸,仿佛喜爱的角色就在身边陪伴。"看 到'我推'那张帅脸,就觉得一切都很美好。" 她口中的"谷子"是"Goods"的音译,泛指二次元周边,包含徽章、钥匙扣、亚克力板、流沙麻将等品 类。"我推"则是网络社群中常用的表达方式,用于指代个人所支持的对象。 像琼声这样的年轻人不在少数。他们通过买盲盒、收藏"吧唧"(英语"徽章"音译,为二次元圈层对徽章 类周边的俗称——记者注)、看演唱会等方式,放松心情、调节自我。 "工艺做得实在是太精致了。"珊瑚指着自己的藏品兴奋地说。25岁的珊瑚去南京旅行时,特意带了几枚 徽章,"就像把二次元的人物带进 ...
中秋逢国庆 “花式”消费“节节高”
Xin Hua Ri Bao· 2025-10-07 23:30
中秋国庆撞满怀,双节同庆嗨起来。这个"加长版"的黄金周,一场消费盛宴也在江苏大地同步开 启。全省各地精心打造了一个个多元融合、新意迭出的消费新场景,为市民游客献上了花式迭出、花样 翻新的"双节"大礼包。它们不仅是商业空间,更是承载着欢笑、亲情与美好记忆的"假日客厅",共同铺 陈了一幅生机勃勃的消费新图景。 连云港:"多巴胺石头"吸客"实打实" "妈妈,你看这个穿着彩虹衣服的大熊猫多可爱啊,我要和它合影!"10月7日,连云港月牙岛景区 北岛百草园里,市民倪露露拿着手机为儿子拍照,小朋友开心地蹦跳。不远处,各种造型的巨型彩色石 头错落分布,游客们或蹲坐合影,或驻足欣赏,快门声此起彼伏——这个双节假期,月牙岛打造的"多 巴胺石头王国"成了连云港热门"打卡地"。 "之前刷到其他城市的多巴胺主题项目就很心动,没想到家门口也有了,每块石头都有特色,根本 拍不够!"倪露露说。"多巴胺石头王国"是景区精准抓住2025年文旅新趋势打造的"1个核心吸引 力"。"这些石头都是由艺术家亲手绘制的,高饱和度的色彩搭配童趣满满的图案,为游客提供了丰富的 拍照背景,也让我们景区有了独特的'视觉标签'。"月牙岛景区相关负责人说。"这里和传统 ...
不止于音乐!通州将 “音乐流量” 转化为 “城市留量”……
Yang Zi Wan Bao Wang· 2025-10-06 13:38
"为一场演出打卡一座城",如今已成为国内文旅消费市场的热门趋势。10月5日,以"通江达海州立潮头"为主题的2025相遇通州音乐盛典,将在通州区体 育中心足球场正式开唱。面对这一文旅消费契机,通州提前谋划、精准发力,整合酒店、餐饮、景区等多方资源推出专属优惠,用一张小小的演唱会票 根,将"音乐流量"转化为"城市留量",撬动全域消费活力。 "10月5日的客房整体预订火爆,针对演唱会嘉宾和歌迷群体,我们早就做好了接待方案,从入住登记效率到配套服务都进行了优化。"南通维景国际大酒 店销售主任袁炜怡介绍。 10月4日,记者在通州城区走访时发现,演唱会带动的住宿需求已提前释放,多家酒店出现预订高峰。 体育中心附近酒店紧俏的同时,位于通州汽车站周边的全季南通通州高新区(汽车站)酒店也迎来预订小高峰,尤其是4日和5日的双床房房型大受欢 迎。"国庆中秋假期叠加演唱会因素,给我们酒店带来了不少人流量。"店长董德雨难掩喜悦。 为了让歌迷在通州获得更具性价比的消费体验,多家酒店率先推出专属优惠。其中,南通维景国际大酒店、北山大饭店、南通丽辉国际酒店、南通空港酒 店等均针对演唱会观众推出"歌迷专享价",部分房型折扣低至5.4折,大幅降 ...
“歌迷专列”来了!一场演唱会能否带火一座城?
Xin Jing Bao· 2025-09-29 07:35
Core Insights - The concert industry in China is experiencing a significant boom, with ticket sales projected to reach 29.636 billion yuan in 2024, more than seven times the revenue in 2019 [2] - Concerts account for a substantial portion of the live performance market, indicating a shift in consumer spending towards live entertainment [2] Group 1: Economic Impact - Concerts are driving economic growth, with the 2024 Qingdao concerts expected to generate 1.94 billion yuan in comprehensive consumption, including food, accommodation, and travel [11] - Major concerts have led to substantial tourism revenue, such as the TFBOYS concert in Xi'an generating over 400 million yuan in tourism income [12] - Jay Chou's concerts in Sanya and Changsha have significantly boosted local economies, with the Sanya concert bringing in 1.1 billion yuan and the Changsha concert generating 518 million yuan in local cultural tourism revenue [13] Group 2: Audience Behavior - Approximately 55.2% of concertgoers are willing to travel to other cities for concerts, indicating a trend of cross-city attendance [10] - Different age groups exhibit varying spending habits, with younger audiences (post-95 and post-00) spending more on appearance and accessories, while older attendees invest in equipment [7] Group 3: Market Distribution - The Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta, and Sichuan-Chongqing regions collectively account for 63.5% of national ticket sales, with the Yangtze River Delta contributing over 30% [17] - The market is expanding into second-tier cities, which now account for over 60% of concert events and ticket sales, a significant increase from 2023 [17] - Emerging cities like Hangzhou, Suzhou, and Taiyuan are entering the top ten in ticket sales, highlighting the growing popularity of concerts beyond major metropolitan areas [20]
杭州金秋文旅体消费惠民活动启动
Hang Zhou Ri Bao· 2025-09-29 02:52
Group 1 - The core initiative of Hangzhou's cultural and tourism department is to stimulate consumer enthusiasm and optimize holiday experiences through the launch of over 200 themed products and activities, along with the distribution of cultural and sports consumption vouchers totaling over 40 million yuan [1] - Eight major themes have been introduced, including "Osmanthus Rain and Tea Fragrance," "Fireworks and Trends," and "Extreme Cool Play," which cover diverse cultural and tourism consumption scenarios [1] - A significant portion of the consumption vouchers, amounting to over 20 million yuan, will be distributed during the "Double Festival" period, available for use through platforms like Fliggy, Ctrip, and Meituan [1] Group 2 - The Hangzhou Sports Bureau is promoting a series of activities themed "Sports for the People," including the "Zhejiang BA" city championship and various national-level sports events, enhancing the immersive experience of watching sports [2] - A new round of sports consumption vouchers will be issued, covering various sports-related spending categories such as fitness and sports equipment [2] - The city is experiencing a surge in the "concert economy," with 41 concerts expected from September to November, and a dedicated subway line will be opened to facilitate access to these events [2] Group 3 - The Hangzhou Consumer Rights Protection Committee has announced measures to ensure a safe and comfortable shopping environment for citizens and tourists, focusing on promoting consumption, stabilizing the market, and protecting consumer rights [3] - Efforts include integrating merchant discounts and encouraging businesses to sign a "Six Good" commitment to enhance shopping experiences and market order [3]
十一国庆还没到,4个反常现象出现,消费风向彻底变了
Sou Hu Cai Jing· 2025-09-23 02:47
Group 1 - The retail clothing sector is experiencing a decline in consumer interest, with empty stores and low sales activity observed in shopping malls [1][3] - In contrast, the entertainment and leisure sectors, such as cinemas and gaming arcades, are thriving, indicating a shift in consumer spending habits towards experiences rather than physical goods [3][5] - The performance of the live entertainment market has been strong, generating approximately 800 billion in revenue last year and over 150 billion in just two months this summer, reflecting a growing preference for experiences [5][7] Group 2 - The convenience of mobile technology has enhanced consumer engagement in leisure activities, with virtual fitting rooms and social media sharing becoming popular, leading to increased sales for some retailers [5][7] - The trend of prioritizing experiences over material goods is evident, as consumers are willing to spend on events and activities that create lasting memories rather than on clothing that may quickly lose appeal [9][10] - The tourism sector is also benefiting from environmental improvements and local initiatives, such as in Hainan, where clean-up efforts have led to increased tourism and economic opportunities for locals [9][10]
十一假期还没到,4个反常现象出现,消费风向彻底变了
Sou Hu Cai Jing· 2025-09-22 13:42
Core Insights - The article highlights a significant shift in consumer spending from traditional retail to experiential purchases, indicating a growing preference for experiences over material goods [1][3][11] Consumer Behavior - In major shopping centers, traditional retail areas are experiencing a decline in foot traffic, with some areas seeing a nearly 40% drop in customer visits, while entertainment venues are thriving [3][5] - The overall retail sales growth rate for social consumer goods in the first eight months of the year is only 3.4%, contrasting sharply with the booming cultural and entertainment market [3][5] - Consumers, particularly younger individuals, are increasingly valuing experiences, such as attending concerts or participating in immersive activities, over purchasing physical items [5][7][11] Experience Economy - The rise of the "experience economy" is evident, as businesses adapt to consumer preferences by offering lifestyle-oriented services rather than just products [11][12] - Retailers are transforming their spaces to create comfortable environments that encourage longer visits, which can lead to increased sales [12][14] - Technological advancements, such as AR fitting rooms and mobile payments, are enhancing the experience economy, making it easier for consumers to engage and purchase [14][16] Economic Impact - The experience economy is not only revitalizing local economies but also creating new job opportunities in sectors like tourism, culture, and entertainment, with a reported 21% increase in employment in these areas compared to the previous year [16][18] - Innovative roles, such as immersive experience designers, are emerging as businesses focus on creating engaging and interactive consumer experiences [18] Government Initiatives - Governments are recognizing the importance of the experience economy and are implementing policies to encourage spending on experiences, such as paid leave and cultural consumption vouchers [18][20] - The article discusses the potential for experience-based spending to serve as a new economic driver, emphasizing the need for creativity and engagement in consumer offerings [18][20]
FTC起诉美国娱乐公司Live Nation
Ge Long Hui A P P· 2025-09-18 15:47
Core Viewpoint - The Federal Trade Commission (FTC) is suing Live Nation and its ticketing division Ticketmaster for allowing ticket brokers to violate policies by hoarding millions of concert tickets and reselling them at inflated prices [1] Group 1: Legal Issues - The FTC claims that Ticketmaster controls 80% of primary ticket sales for major concert venues and has ignored brokers violating purchase limits set by artists to profit from resale to fans [1] - These actions are stated to violate U.S. consumer protection laws according to the FTC [1] Group 2: Market Impact - Following the announcement of the lawsuit, Live Nation's stock price fell by over 2% during trading [1]
一张票根,激发更多消费可能
Core Insights - The concept of "ticket economy" is emerging as a new way to drive urban consumption, transforming tickets from single-use items into valuable tools for enhancing consumer experiences and stimulating spending [1][5][9] Group 1: Ticket as a Consumption Driver - Tickets are evolving into "invitation cards" that connect various aspects of urban life, including dining, accommodation, transportation, and entertainment [2][4] - In cities like Shanghai, a single exhibition ticket can generate over 10 billion yuan in consumer spending by linking to local shopping and dining experiences [4][5] - The ticket economy is gaining traction across multiple cities, with initiatives allowing consumers to unlock discounts and benefits through their tickets, enhancing the overall experience [5][9] Group 2: Collaborative Efforts and Business Engagement - Businesses are increasingly participating in the ticket economy by offering discounts and promotions linked to ticket purchases, creating a win-win situation for both consumers and merchants [6][7] - Successful ticket-linked promotions require careful planning and coordination among various stakeholders, including merchants and event organizers, to ensure a seamless consumer experience [6][8] - The integration of ticket promotions into broader marketing strategies is becoming a key focus for businesses looking to enhance customer engagement and drive sales [7][8] Group 3: Impact on Service Consumption - The ticket economy is contributing to a shift in consumer spending from goods to services, reflecting a broader trend in urban consumption patterns [10][11] - Events like concerts and sports games are not only driving immediate sales but also fostering ongoing consumer engagement and repeat spending [10][11] - The evolution of the ticket economy is prompting businesses to improve service quality and urban management, as they seek to enhance the overall consumer experience [11]
多地票根经济火热 小票根“链”结大经济
Yang Guang Wang· 2025-09-16 01:22
央广网北京9月16日消息(记者韩萌)据中央广播电视总台中国之声《新闻和报纸摘要》报道,从 西安演唱会的"票根+商圈"联动,到南昌"登机牌变消费券"的"航空+文旅"创新,多地"票根经济"火热, 串联起餐饮、住宿、交通、零售等万亿级消费市场。 在江西南昌昌北国际机场航站楼,从上海来的旅客刘女士凭登机牌现场扫码激活了电子优惠券包。 李婷:我们这次还联系到了周边10家文旅单位和我们一起去互动,到酒店住、吃、出行、快递,还 有周边玩乐,都可以享受到相应的礼遇和折扣。 连日来,2025莆田市足球联赛热度持续攀升,火热的背后,"票根经济"也为当地消费市场注入新活 力。某香港品牌酒店是此次"票根经济"联盟商家之一,消费者手持"莆超"联赛门票票根到店消费,就可 以享受3.9折广式茶点优惠。 酒店行政总监陈少翔:莆超的票根给我们的大酒店带来了相应的客流,同时也带动了我们的销售。 中国社会科学院财经战略研究院研究员李勇坚指出,"票根经济"能够凭借一张票根撬动整座城市的 消费活力,做到"离场不离消费",为消费者带来全新体验。未来将朝着多元融合的方向蓬勃发展,实现 城市多元化布局,吸引不同年龄段的消费者参与。 刘女士:出行6折,酒店房 ...