Core Insights - The article highlights the dynamic nature of the Chinese beauty market, emphasizing the rapid evolution of consumer preferences and the importance of understanding these trends for brand success [1][3]. Market Overview - The consumer reach in the beauty market reached 5.47 billion times in the past year, showing a robust growth of 7.6% compared to the previous year [3]. - Among the 457 million urban population covered, 88% (approximately 400 million people) purchased beauty products in the past year, with an average purchase frequency of 13.6 times, indicating deepening consumer habits in beauty usage [3]. Skincare Category - **Top 10 Consumer Preferred Brands**: The leading brands include Pechoin, L'Oréal Paris, and Han Shu, with Pechoin and L'Oréal Paris holding the top two positions [6]. - **Top 10 Growth Brands**: Brands like Xuan Dong and An Cai Ya are noted for their significant growth, alongside established brands like Natural Hall and Pechoin [6][7]. - The growth of brands can be attributed to their strong foundations or explosive growth in specific categories or star products [7][8]. Professional Skincare Category - **Top 10 Consumer Preferred Brands**: Leading brands include Weixin Lang and MARE, with a stable growth trajectory [9][10]. - **Growth Drivers**: The category is driven by star products from both international and domestic brands, focusing on specific consumer needs such as post-surgery recovery and scientific advantages [10]. Makeup Category - The growth in the makeup category is driven by increased purchase frequency, stemming from consumers' exploration of refined subcategories [11]. - **Top 10 Consumer Preferred Brands**: International brands like YSL, L'Oréal Paris, and Lancôme dominate the preferred list [12]. - **Single Product Success**: Many brands achieve market recognition through standout products, such as eyebrow pencils and setting sprays [13]. Hair Care Category - **Top 10 Consumer Preferred Brands**: Leading brands include Head & Shoulders and Clear, with a stable competitive landscape [14][15]. - The category shows strong growth, focusing on scalp health, targeted repair, and enhanced sensory experiences through fragrance [15]. Conclusion - The 2025 Chinese beauty market is characterized by a competition focused on penetration rates, repurchase rates, and brand loyalty [15]. - Brands that effectively understand consumer pain points and continuously deliver high-value products will succeed in this competitive landscape [15].