来源：中国经营报 中经记者 阎娜 孙吉正 成都报道 近日，达利食品集团（以下简称"达利"）宣布，创始人许世辉之女许阳阳正式接任集团总裁。这一人事 变动，标志着旗下拥有达利园、可比克、好吃点等知名品牌的达利，正式迈入"二代掌舵"时代。 对于上述人事变动，《中国经营报》记者联系了达利工作人员，对方向记者确认了这一消息，并表 示"一切以官宣信息为准"。 许阳阳的接任正处达利应对消费市场新时代转型的关键节点。当前，达利已面临多年营收下滑、港股退 市落幕等局面，核心产品亦遭遇年轻化挑战，这位"80后"新掌门能否带领企业突破增长瓶颈、重塑市场 竞争力，将成为行业关注的焦点。 17年接班路铺垫 近年来，国内第一代民营企业逐步进入代际传承的关键阶段，创立至今已有36年的达利也不例外。 在接班人培养方面，许世辉展现出前瞻性的布局意识，许阳阳已在公司内部积累了长达17年的工作经 验。公开资料显示，其女许阳阳出生于1983年，本科毕业于厦门大学国际经济与贸易专业，后赴英国留 学深造。留学归国后，她于2008年从基层岗位起步，先后在多个领域轮岗锻炼。2014年，许阳阳出任集 团执行董事及副总裁，深度参与企业战略决策。 在达利的上市进 ...

Core Viewpoint - The herbal tea brand Heqizheng is launching a new product line called "Yiji Water" to enter the health water market, seeking a second growth curve amid stagnation in the herbal tea sector due to competition from major players and new-style tea drinks [1][5][6]. Product Launch - Heqizheng's "Yiji Water" features three flavors: red date and goji berry water (for "warming"), red bean and coix seed water (for "dampness removal"), and licorice and dried tangerine peel water (for "qi regulation") [3][4]. - The product emphasizes traditional cooking methods, with packaging available in 500ml and 950ml sizes to cater to different consumption scenarios [3][4]. Market Context - The health water market has seen explosive growth, with its size increasing from 0.1 billion in 2018 to 4.5 billion in 2023, reflecting a compound annual growth rate of over 350% [7]. - The market is expected to exceed 10 billion by 2028, attracting numerous brands to launch health water products [7]. Competitive Landscape - Major competitors like Master Kong, North Ice Ocean, and Uni-President have recently introduced their own health water products, intensifying competition in the sector [7]. - Despite the influx of new products, established brands like Yuanqi Forest and Guozi Shule remain dominant on retail shelves [7][8]. Strategic Insights - Experts suggest that Heqizheng's entry into the health water market could leverage its herbal tea heritage, potentially reducing consumer education costs due to the inherent connection between herbal tea and health benefits [5][6]. - The brand's ability to optimize online marketing and enhance convenience store penetration could replicate its previous success in the herbal tea market [8].