来源：中国经营报 中经记者 阎娜 孙吉正 成都报道 近日，达利食品集团（以下简称"达利"）宣布，创始人许世辉之女许阳阳正式接任集团总裁。这一人事 变动，标志着旗下拥有达利园、可比克、好吃点等知名品牌的达利，正式迈入"二代掌舵"时代。 对于上述人事变动，《中国经营报》记者联系了达利工作人员，对方向记者确认了这一消息，并表 示"一切以官宣信息为准"。 许阳阳的接任正处达利应对消费市场新时代转型的关键节点。当前，达利已面临多年营收下滑、港股退 市落幕等局面，核心产品亦遭遇年轻化挑战，这位"80后"新掌门能否带领企业突破增长瓶颈、重塑市场 竞争力，将成为行业关注的焦点。 17年接班路铺垫 近年来，国内第一代民营企业逐步进入代际传承的关键阶段，创立至今已有36年的达利也不例外。 在接班人培养方面，许世辉展现出前瞻性的布局意识，许阳阳已在公司内部积累了长达17年的工作经 验。公开资料显示，其女许阳阳出生于1983年，本科毕业于厦门大学国际经济与贸易专业，后赴英国留 学深造。留学归国后，她于2008年从基层岗位起步，先后在多个领域轮岗锻炼。2014年，许阳阳出任集 团执行董事及副总裁，深度参与企业战略决策。 在达利的上市进 ...

Core Viewpoint - The appointment of Xu Yangyang as the new president of Dali Food Group marks a significant transition in leadership for a major player in the food industry, with her extensive experience within the company positioning her to tackle current challenges and drive future growth [7][14]. Group 1: Company Overview - Dali Food Group, founded in 1989 by Xu Shihui, has grown from a small factory to a food giant with annual revenues exceeding 18 billion yuan, featuring six major brands including Dali Garden and Kexi [11]. - The company successfully launched its IPO in Hong Kong in 2015, becoming the largest IPO in the global consumer goods sector that year, with a peak market value nearing 100 billion HKD [11]. - From 2016 to 2019, Dali Food's revenue increased from 17.84 billion yuan to 21.37 billion yuan, while the Xu family maintained their status as the richest in Fujian for four consecutive years [11][12]. Group 2: Succession Path - Xu Yangyang's succession was a result of a long-term, systematic training process, starting from her grassroots experience in various roles within the company [14]. - She played a crucial role in Dali's strategic decisions, including leading the company to its successful IPO and launching the "Douben Dou" soy milk brand, which achieved over 1 billion yuan in sales within a year [14][16]. - Under her leadership, Dali is pursuing an international expansion strategy, establishing production bases in Southeast Asia, including Indonesia, Thailand, Vietnam, and Saudi Arabia [15]. Group 3: Challenges Ahead - Dali Food has faced declining revenue and profit from 2020 to 2022, with revenues of 20.96 billion yuan, 22.29 billion yuan, and 19.96 billion yuan, and net profits of 3.85 billion yuan, 3.73 billion yuan, and 2.99 billion yuan respectively [16]. - The company's stock performance has been lackluster, leading to its privatization announcement in 2023, with shares dropping nearly 50% from the IPO price [16]. - Dali's established brands are experiencing aging issues, and adapting to the rising health-conscious consumer trends poses additional challenges for Xu Yangyang [16]. Group 4: Industry Context - Xu Yangyang and her counterpart, Zong Fuli, are often compared as prominent successors in the food industry, both having similar educational backgrounds and career paths [18]. - The transition of leadership in family-owned businesses is becoming increasingly common in China, with many founders reaching retirement age [19]. - Successful business succession requires a well-planned process, as demonstrated by Xu Yangyang's gradual rise through the ranks, contrasting with other family business transitions that have faced challenges [19].

过去10年，许阳阳接受了三场"大考"，并取得了一份不错的成绩单，让她在集团内部赢得了广泛的赞誉和支持。 首先是资本市场的淬炼。2014年，许阳阳出任集团执行董事及副总裁。2015年，在她的牵头下，达利食品仅用9个月便成功在香港上市，成为当年全球消 费品项目最大IPO。最高峰时，公司市值接近千亿港元。 封面新闻记者 舒俊瑜 据"福建发布"消息，日前，达利食品集团宣布，创始人许世辉之女许阳阳正式接任集团总裁。这家年营收近200亿元的食品巨头，完成了平稳的代际交 接。 1989年，达利食品的前身惠安美利食品厂在福建泉州创立。经过30余年发展，达利食品形成食品、饮料两大支柱产业结构，旗下品牌包括"达利园"糕 点、"好吃点"饼干、"可比克"薯片、"和其正"凉茶、"达利园"花生牛奶、"乐虎"功能饮料、"豆本豆"豆奶、"美焙辰"短保面包。2015年，集团在香港联交 所主板挂牌上市。此后的2016年至2019年，许世辉家族蝉联胡润百富榜福建首富。 此次许阳阳接棒并非空降，事实上，一向低调的她已经在企业内部深耕17年。相关报道显示，出生于1983年的许阳阳，2005年从厦门大学毕业后远赴英国 深造。2008年，她学成归国加入达 ...

又一福建企业顺利实现权棒交接。 达利食品的前身，是许世辉于1989年在福建泉州惠安县创立的美利食品厂。在那个零食相对匮乏的年 代，饼干以散装称重为主，留意到消费者对高品质饼干的需求，许世辉推出了一款包装精美的"美利"牌 饼干，迅速为食品厂打开了销路。 踩中零食行业发展风口，为达利食品攒下了家底，而对标国际与国内行业龙头的爆款产品，采取跟随策 略，则是达利食品业绩腾飞的关键。 图源：pexels 1997年，韩国品牌好丽友的派类产品正式进入中国市场，成为风靡全国的明星单品。然而，好丽友派14 元一盒的价格在当时并不便宜。2002年，许世辉推出"达利园"蛋黄派，找来明星许晴代言，定价仅为好 丽友的三分之二，成功从韩国巨头手中抢下市场。 近日，达利食品集团（下称"达利食品"）宣布，创始人许世辉的女儿许阳阳正式接任集团总裁。至此， 这一成立超过30年的福建食品饮料巨头，正式实现二代接班。 达利食品由1958年出生的福建泉州人许世辉创立于1989年，旗下有"达利园""好吃点""可比克""和其 正""乐虎""豆本豆"六大国民品牌，2018年至2021年，达利食品的营收均超过200亿元。背靠闷声赚钱的 达利食品，许世辉家族 ...

靠卖饼干起家，泉州老板成为福建首富 又一福建企业顺利实现权棒交接。 近日，达利食品集团（下称"达利食品"）宣布，创始人许世辉的女儿许阳阳正式接任集团总裁。至此， 这一成立超过30年的福建食品饮料巨头，正式实现二代接班。 达利食品由1958年出生的福建泉州人许世辉创立于1989年，旗下有"达利园""好吃点""可比克""和其 正""乐虎""豆本豆"六大国民品牌，2018年至2021年，达利食品的营收均超过200亿元。背靠闷声赚钱的 达利食品，许世辉家族在2016年到2019年蝉联胡润百富榜福建首富。 正式掌舵达利食品的许阳阳，是许世辉的女儿，出生于1983年。2008年，留学归来的许阳阳进入达利食 品生产车间实习，从车间流水线工人做起，历经17年磨炼，直至成为达利食品总裁。 同为女承父业的80后继承人，许阳阳的接班路径与娃哈哈宗氏家族的宗馥莉有着诸多相似之处。与许阳 阳平稳接班不同的是，宗馥莉与娃哈哈还处于"内忧外患"的阵痛中。 图源：pexels 达利食品的前身，是许世辉于1989年在福建泉州惠安县创立的美利食品厂。在那个零食相对匮乏的年 代，饼干以散装称重为主，留意到消费者对高品质饼干的需求，许世辉推出了一款 ...

Core Viewpoint - The herbal tea brand Heqizheng is launching a new product line called "Yiji Water" to enter the health water market, seeking a second growth curve amid stagnation in the herbal tea sector due to competition from major players and new-style tea drinks [1][5][6]. Product Launch - Heqizheng's "Yiji Water" features three flavors: red date and goji berry water (for "warming"), red bean and coix seed water (for "dampness removal"), and licorice and dried tangerine peel water (for "qi regulation") [3][4]. - The product emphasizes traditional cooking methods, with packaging available in 500ml and 950ml sizes to cater to different consumption scenarios [3][4]. Market Context - The health water market has seen explosive growth, with its size increasing from 0.1 billion in 2018 to 4.5 billion in 2023, reflecting a compound annual growth rate of over 350% [7]. - The market is expected to exceed 10 billion by 2028, attracting numerous brands to launch health water products [7]. Competitive Landscape - Major competitors like Master Kong, North Ice Ocean, and Uni-President have recently introduced their own health water products, intensifying competition in the sector [7]. - Despite the influx of new products, established brands like Yuanqi Forest and Guozi Shule remain dominant on retail shelves [7][8]. Strategic Insights - Experts suggest that Heqizheng's entry into the health water market could leverage its herbal tea heritage, potentially reducing consumer education costs due to the inherent connection between herbal tea and health benefits [5][6]. - The brand's ability to optimize online marketing and enhance convenience store penetration could replicate its previous success in the herbal tea market [8].