Core Viewpoint - The emergence of the "Super IP Carnival" in Shenzhen's Houhai area is revitalizing the city's cultural narrative and enhancing its cultural soft power and competitiveness through the integration of international IPs and consumer experiences [43][46][67]. Group 1: Event Overview - The "Super IP Carnival" has attracted over 2 million participants, setting a record with more than 40,000 attendees for a single parade [22][24]. - The event has generated over 220 million online exposures, showcasing its significant reach and impact [30][32]. - The carnival features international IPs such as "Pokémon" and "Giant Rubber Duck," creating unique cultural experiences for attendees [49][56]. Group 2: Economic Impact - The "Dreaming Nanshan" promotional activity has illuminated 22 city hubs and over 360 public spaces, leading to a nearly 70% increase in average foot traffic in key commercial areas during the event [63]. - Sales during the event saw a year-on-year increase of over 10%, with online consumption vouchers totaling nearly 17 million yuan, driving total sales orders exceeding 2.5 billion yuan [63][64]. - Local brands have reported significant sales growth, with some products selling out rapidly, indicating a strong market response to the IP collaborations [64][65]. Group 3: Cultural and Strategic Significance - The integration of IP and consumption is transforming Shenzhen into a cultural hub for the youth, enhancing its cultural identity and emotional resonance [43][62]. - The city is leveraging international IPs to drive economic growth, cultural output, and industry upgrades, creating a win-win situation for various sectors [65][67]. - Shenzhen's approach aligns with government initiatives aimed at promoting high-quality service consumption and developing diverse, immersive consumer experiences [68].