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汇聚全球智慧 共促产业升级——蒙牛进博会提出“四大举措”引领中国乳业新跨越
21世纪经济报道· 2025-11-07 10:30
Core Viewpoint - The article emphasizes the importance of optimizing and upgrading China's dairy industry through innovation, international collaboration, and high-quality development, as discussed during the China International Import Expo and the accompanying dairy industry conference [1][2][5]. Group 1: Industry Development and Collaboration - The conference highlighted the need for China's dairy industry to adhere to a development path characterized by professionalism, internationalization, and high quality, while enhancing innovation and global collaboration [2][5]. - Leaders from various countries expressed their commitment to strengthening cooperation with China in the dairy sector, aiming for high-quality global dairy trade development [5][7]. - Local government officials emphasized the importance of creating a supportive ecosystem for high-quality dairy development and expanding consumer markets [9]. Group 2: Innovation and Upgrading - Mengniu Dairy aims to lead the industry through a "four-in-one" strategy focusing on technological innovation, digital upgrades, brand leadership, and green transformation [13][20]. - The company has made significant advancements in technology, including the development of proprietary strains of probiotics and high-quality forage, which enhance milk yield and quality [13]. - Mengniu's digital transformation includes establishing a "lighthouse factory" for liquid milk, showcasing its commitment to smart manufacturing [13]. Group 3: Cheese Market Opportunities - The cheese market in China is at a critical stage of upgrading, with expectations for rapid growth driven by increasing penetration rates and diverse consumption scenarios [16][18]. - Miaokelando has implemented a dual strategy targeting both B2B and B2C markets, offering customized cheese solutions across various sectors [18]. - The launch of China's first original mozzarella cheese by Miaokelando signifies the capability of domestic products to compete with international brands, promoting high-quality industry development [18].
“全勤生”蒙牛再赴进博之约 创新引擎助力全球乳业新跨越
Huan Qiu Wang· 2025-11-07 04:51
来源:环球网 【环球网消费综合报道】第八届中国国际进口博览会在上海盛大开幕。作为连续八年参会的"全勤生", 蒙牛集团再次携旗下妙可蓝多"宝酪斯"等品牌惊艳亮相,全面展示其在打造乳业新质生产力方面的前沿 成果,并宣布将与全球伙伴深化合作,以创新动能推动全球乳业实现高质量、跨越式升级。 本届进博会有138个国家和地区的4108家企业参展,整体展览面积超过43万平方米,规模再创新高,彰 显了中国持续推进高水平对外开放的决心。 前沿成果亮相,助力国人营养升级 在六大企业商业展中,食品及农产品展区再次成为行业展示前沿成果、新品发布的重要"秀场"。作为全 球乳业的重要参与者与推动者,蒙牛集团旗下奶酪品牌妙可蓝多,再度携手其源自澳洲的原制奶酪品 牌"宝酪斯"亮相,成为会场焦点。 为了传递品牌"拉丝美味,快乐分享"的理念,将奶酪的多元化价值融入中国消费者的生活中,蒙牛搭建 了一座以马苏里拉奶酪拉丝为灵感的巨物装置,并创新设置了"奶酪拉丝大挑战"互动区,以味觉与视觉 的双重盛宴,吸引了众多参观者打卡体验。 未来,妙可蓝多将继续致力于将奶酪与中国传统饮食文化深度融合,通过持续的产品创新与市场拓展, 满足更加多元化的消费需求,推动 ...