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汇聚全球智慧 共促产业升级——蒙牛进博会提出“四大举措”引领中国乳业新跨越
21世纪经济报道· 2025-11-07 10:30
Core Viewpoint - The article emphasizes the importance of optimizing and upgrading China's dairy industry through innovation, international collaboration, and high-quality development, as discussed during the China International Import Expo and the accompanying dairy industry conference [1][2][5]. Group 1: Industry Development and Collaboration - The conference highlighted the need for China's dairy industry to adhere to a development path characterized by professionalism, internationalization, and high quality, while enhancing innovation and global collaboration [2][5]. - Leaders from various countries expressed their commitment to strengthening cooperation with China in the dairy sector, aiming for high-quality global dairy trade development [5][7]. - Local government officials emphasized the importance of creating a supportive ecosystem for high-quality dairy development and expanding consumer markets [9]. Group 2: Innovation and Upgrading - Mengniu Dairy aims to lead the industry through a "four-in-one" strategy focusing on technological innovation, digital upgrades, brand leadership, and green transformation [13][20]. - The company has made significant advancements in technology, including the development of proprietary strains of probiotics and high-quality forage, which enhance milk yield and quality [13]. - Mengniu's digital transformation includes establishing a "lighthouse factory" for liquid milk, showcasing its commitment to smart manufacturing [13]. Group 3: Cheese Market Opportunities - The cheese market in China is at a critical stage of upgrading, with expectations for rapid growth driven by increasing penetration rates and diverse consumption scenarios [16][18]. - Miaokelando has implemented a dual strategy targeting both B2B and B2C markets, offering customized cheese solutions across various sectors [18]. - The launch of China's first original mozzarella cheese by Miaokelando signifies the capability of domestic products to compete with international brands, promoting high-quality industry development [18].
“全勤生”蒙牛再赴进博之约 创新引擎助力全球乳业新跨越
Huan Qiu Wang· 2025-11-07 04:51
Core Viewpoint - The 8th China International Import Expo (CIIE) showcases the commitment of China to high-level opening-up, with Mengniu Group highlighting its innovative achievements in the dairy industry and its intention to deepen global partnerships for high-quality upgrades in the sector [1][2][12] Group 1: Event Overview - The CIIE features 4,108 enterprises from 138 countries and regions, with an exhibition area exceeding 430,000 square meters, marking a new record in scale [2] - Mengniu Group, a consistent participant for eight years, presents its brands, including the cheese brand Miaokelando, emphasizing its role in advancing dairy production capabilities [1][4] Group 2: Product Innovation and Consumer Engagement - Mengniu's Miaokelando brand showcases its cheese products, including the Australian-origin cheese brand "Baolaosi," and engages visitors with interactive experiences like the "Cheese Stretch Challenge" [4][6] - The brand aims to integrate cheese into traditional Chinese cuisine through continuous product innovation, catering to diverse consumer needs across all age groups [6][7] Group 3: Industry Development and Global Cooperation - The expo serves as a platform for industry innovation, with Mengniu hosting a seminar on the evolution and upgrading trends in the dairy industry, focusing on global collaboration [8] - Mengniu has established a comprehensive innovation system with international research centers and partnerships, addressing various fields such as animal feed, dairy science, and product innovation [8] Group 4: Sustainability and Global Reach - Mengniu operates overseas production bases in countries like New Zealand and Australia, with a global annual production capacity exceeding 14 million tons, exporting to regions including Southeast Asia and Europe [10] - The company actively promotes sustainable development, exemplified by its signing of China's first "zero deforestation" soybean order during the expo, reflecting its commitment to global sustainability [10]