Core Insights - Multiple games from NetEase have experienced service interruptions on the OPPO channel, affecting players significantly [2] - The cessation of services began last year with "Onmyoji: Yokai House" and has continued with several other titles, including major products like "Dream of the Westward Journey" and "The Last of Us" [2] - OPPO's customer service indicated that the service interruptions are due to the expiration of the partnership with NetEase, with no current plans for renewal [2] Industry Analysis - The high revenue-sharing model between game developers and channel providers in China, which can reach up to 50%, is significantly higher than the 30% seen in overseas markets, potentially contributing to the termination of partnerships [2] - NetEase's CEO expressed dissatisfaction with the high revenue-sharing rates during a financial call, highlighting that the current model is detrimental to the industry ecosystem [2]

Core Viewpoint - The ongoing conflict between game developers and distribution channels, particularly regarding the withdrawal of multiple NetEase games from the OPPO platform, highlights a significant shift in the gaming industry dynamics, driven by cost issues associated with Android distribution channels [1][2][3] Group 1: Game Withdrawals - Multiple NetEase games have been removed from the OPPO channel, including titles like "Onmyoji: Yokai House" and "Onmyoji: Card Game," with the latest being "Nirvana in Fire" and "Pro Evolution Soccer" [2] - The trend of withdrawing games from OPPO has escalated from smaller titles last year to major flagship products this year, indicating a broader industry shift [2] Group 2: Industry Dynamics - Analysts suggest that the era of distribution channels charging exorbitant fees is coming to an end, as game developers seek to optimize their operational strategies [3] - The situation reflects a growing trend in the gaming industry where developers are reassessing their partnerships with distribution platforms due to financial pressures [2][3]

Core Viewpoint - OPPO has ceased cooperation with NetEase for several games, leading to multiple game shutdowns on the OPPO platform, with no current plans for restoration [1][2][4]. Group 1: Game Shutdowns - Numerous NetEase games have stopped operating on OPPO's platform, including popular titles like "Dream of Jianghu" and "Onmyoji: Yokai House" [2][4]. - The shutdowns began in November 2022 and continued into 2025, with several major games announcing their exit from the OPPO platform [4]. Group 2: Company Responses - OPPO customer service confirmed the cessation of certain games due to the end of cooperation with NetEase, but did not provide details on potential partnerships with other game developers [1]. - As of the latest updates, neither OPPO nor NetEase has issued a unified statement regarding the operational strategy changes [6]. Group 3: Industry Analysis - The high revenue-sharing model of traditional Android channels, which can reach up to 50%, has been a limiting factor for game developers' profit margins [6]. - As NetEase and other game developers grow, they are increasingly negotiating better terms with distribution channels to reduce reliance on traditional platforms [6]. Group 4: Financial Performance - NetEase reported a net income of 27.9 billion yuan for Q2 2025, a 9.4% year-on-year increase, but below market expectations [7]. - The net income from games and related services was 22.8 billion yuan, reflecting a 13.7% year-on-year growth [7]. - The net profit attributable to shareholders decreased to 8.6 billion yuan compared to 10.3 billion yuan in the previous quarter and 6.8 billion yuan in the same quarter last year [7].