宠物沙发
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德清宠物用品企业 以自主设计撬动全球市场
Hang Zhou Ri Bao· 2025-12-16 22:24
"今年1月至10月,我们的核心产品猫爬架销售额达3700万美元,同比增长约15%。"天元宠物生产厂长 钱勇介绍,这一显著增长源于企业经营模式的战略转型——从过去的贴牌代工转向自主设计研发,并逐 步构建自有品牌体系。 "长期依赖贴牌,发展路径会越走越窄。"钱勇坦言。为此,企业近年来坚定地将发展重心转向掌握产品 设计主导权和推进品牌自主化。每年推出约60款新产品,其中最新研发的折叠猫爬架、智能逗猫棒等新 品,巧妙融合功能性与现代家居美学,迅速获得市场认可。"现在订单已排到明年3月,预计近期每月出 口货值保持在500万美元左右。"钱勇说。 本报讯(记者 沈晓颜 通讯员 韩洁)近日,记者走进位于德清县禹越镇的湖州天元宠物用品有限公司 (以下简称"天元宠物")生产车间,只见一批批造型时尚、工艺精良的猫爬架、宠物沙发等产品正从流 水线下线,打包完毕后准备装车发往海外。这家深耕行业多年的宠物用品企业,凭借持续的自主设计与 产品创新,在国际市场上打开新局面。 ...
小萌宠里的大生意(高质量发展在一线·小城宝藏)
Ren Min Ri Bao· 2025-06-18 21:53
Group 1 - The core idea of the article highlights the transformation of Pingyang County into a hub for pet products, driven by local entrepreneurs leveraging traditional industries and a growing domestic market for pet supplies [1][2][3]. - Pingyang County has approximately 100 pet product companies that collectively generate over 5 billion yuan in output value, with pet chew food exports accounting for more than half of the national total and pet leashes capturing one-third of the domestic market [1]. - The local government has encouraged diversification in the pet product sector, leading to the development of various categories including pet food, toys, and accessories, with companies innovating based on local resources [2][3]. Group 2 - The rise in consumer demand for quality pet products has created a significant niche market, prompting companies to expand their offerings beyond traditional items to include freeze-dried pet food and other innovative products [2]. - The establishment of a pet product collection store and a live-streaming base in Waterhead Town reflects the shift towards e-commerce and direct consumer engagement, with over 50 local pet brands participating [3]. - Plans are underway to develop pet-themed tourism routes and services, enhancing the integration of culture and tourism with the pet industry, thereby attracting more pet owners to the region [4][5].