11月8日傍晚，西藏林芝巴松措景区迎来晚霞风光。中新社记者 江飞波 摄 索朗拉姆介绍，自家有11亩土地、30多头牛，此前她在巴松措景区一酒店担任客房服务员，积累了一定 的客栈经营经验。"从每年三四月桃花绽放开始，我们结巴村的民宿、酒店就爆满。"她说，2019年，连 接拉萨到林芝的拉林高等级公路全线通车，不少拉萨市民周末也自驾到巴松措，游客数量进一步增加。 (走进中国乡村)西藏巴松措湖畔：农牧民吃香"旅游饭" 中新社林芝11月12日电 题：西藏巴松措湖畔：农牧民吃香"旅游饭" 中新社记者 江飞波 "结巴村就在美丽的巴松措湖畔，我们发现这些年自驾游客越来越多，节假日、旺季一房难求，所以去 年我们家筹款200万元(人民币，下同)，开了一家客栈。"近日，西藏自治区林芝巴松措景区结巴村村民 索朗拉姆向中新社记者介绍，投入"巨资"开办客栈，也是基于对未来的期待。 初冬的巴松措四周雪山环绕，原始森林色彩斑斓，湖面犹如巨大的绿宝石镶嵌于高原峡谷之间。巴松措 是西藏首个自然风景类中国国家5A级旅游景区，其周边多个高原村落村民近年来搭上旅游发展快车， 吃上了"旅游饭"。 采访当天，索朗拉姆家的"雅拉仁青客栈"15间客房已被预订一 ...

Core Viewpoint - The article highlights the entrepreneurial journey of Zhou Haohui and his clothing brand HEA, which aims to bridge cultural communication through fashion while promoting Lingnan culture globally [1][3]. Company Overview - Zhou Haohui founded the clothing brand HEA in Foshan, inspired by his childhood experiences with lion dance and a desire to promote Chinese culture [3][4]. - HEA has diversified its business model to include clothing, tea and coffee, cultural creative stores, and guesthouses [1]. Cultural Significance - The brand's design incorporates the image of the Lingnan lion dance, which Zhou believes serves as a cultural symbol connecting Chinese communities worldwide [4][5]. - Zhou emphasizes the importance of cultural identity for overseas Chinese, noting that lion dance competitions in Malaysia reflect a strong cultural connection [5]. Business Expansion - HEA opened its first physical store in Foshan in 2017, rapidly expanding to 60 stores within a year and 180 stores the following year [6]. - The first store outside Guangdong was opened in Chongqing, where consumer response exceeded expectations, reinforcing the brand's cultural confidence [8]. E-commerce Strategy - The company operates on nine major e-commerce platforms, including Douyin and Tmall, and has sold over 1 million items through local live streaming [10]. - HEA anticipates a GMV of 500 million yuan for 2024, indicating strong growth in the retail sector [10]. Future Aspirations - Zhou aims to establish HEA stores in Hong Kong and Macau, focusing on creating a cultural bridge rather than just a retail space [10].