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中东电商“土豪”是假象!沙特普通人消费力爆棚,中国卖家别错过
Sou Hu Cai Jing· 2025-12-26 07:53
这篇国际商业评论,主要来分析中东电商变局下的真实商机,中国卖家如何穿透滤镜掘金,看清市场真面目。 揭秘中东电商:撕下"土豪"标签,看清真实商机 提到中东电商,不少人第一反应是"卖奢侈品赚快钱"。但真正扎进去的中国卖家都清楚,这片被黑金滋养的土地,早已不是单一的"土豪市场"。沙特本土电 商Noon近期拿到5亿美元融资筹备上市,背后是当地电商年增56%的爆发式增长。 咱们前面说了,阿联酋和沙特的外籍人口占比相当高,尤其在沙特的劳动大军里,外籍人士更是占据了四分之三。这些朋友大部分来自南亚、东南亚,他们 追求的是什么?是实用!是划算!是高性价比的生活用品和日常快消品! 最好的例子就是Temu。这个咱们中国走出去的电商平台,一杀入中东市场,简直就像坐了火箭一样。 在2023年到2024年的大部分时间里,它几乎霸榜了当地App Store购物类的下载量。Temu靠的就是那套"平价策略",精准抓住了这部分主流消费群体的胃 口。那些在传统观念里不被重视的"非富人群",才是中东电商最大的流量入口和消费基础。 除了外籍劳工,中东市场还有一股你绝不能低估的消费力量,那就是女性!尤其是在沙特,过去几年,女性的社会地位和经济独立性发 ...
吴燕波:从门店创业者到供应链整合者,搭建企叮咚全品类资源矩阵
Sou Hu Cai Jing· 2025-10-11 15:20
Core Insights - The article highlights the transformation of Shandong Qidingdong Electronic Technology Group Co., Ltd. under the leadership of Wu Yanbo, focusing on resource integration to address the pain points of over 900,000 physical enterprises in China [1][3]. Group 1: Company Transformation - Wu Yanbo's entrepreneurial journey led to the realization of the critical importance of a robust supply chain for physical stores, transitioning from operating five stores to building a comprehensive supply chain platform [3]. - The company has established partnerships with leading brands such as Midea and Haier, demonstrating the potential for significant demand for gifts in physical stores through bulk purchasing [3][5]. Group 2: Supply Chain Strategy - The supply chain now encompasses over a thousand first-line brands and more than three thousand products, categorized by industry to meet the specific needs of different types of physical stores [5]. - The company offers customized product selection advice based on the unique demands of various sectors, such as practical kitchenware for restaurants and high-end liquor for luxury car dealerships [5]. Group 3: Operational Efficiency - To reduce procurement costs for physical stores, the company negotiates lower prices with brand partners by consolidating purchasing needs from across the country and offers services like "small batch orders" and "drop shipping" [3][5]. - Quality assurance is prioritized, with the team conducting on-site inspections of products and testing them before inclusion in the supply chain [3].