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“旅居云南 航旅相伴”冬春季暨暖冬德宏宣传推广活动盈江启幕
Core Viewpoint - The "Travel in Yunnan, Accompanying Air Travel" winter-spring promotion conference aims to explore new opportunities for the integration of air travel and tourism in Yunnan, with over 300 representatives from the aviation and tourism sectors in attendance [1][4]. Group 1: Event Overview - The conference commenced with a performance of the Jingpo ethnic dance and featured a promotional video highlighting Yunnan's winter-spring attractions, including sunshine, hot springs, and ethnic culture [3]. - Keynote speeches were delivered by Zhao Jiayun, Chairman of Yunnan Aviation Industry Investment Group, and Wei Gang, Deputy Secretary of the Dehong Prefectural Committee, emphasizing the vision of deepening cooperation between aviation and tourism [4]. Group 2: Promotional Initiatives - The Yunnan Aviation Industry Investment Group and various airlines announced a series of benefits under the "Travel in Yunnan" initiative, including discounts at over 60 scenic spots for travelers with boarding passes [5]. - Major airlines such as Eastern Airlines and Xiamen Airlines introduced new low-discount products like "Fly to Yunnan Next Card" and "Group Flight" [5]. - As of October 16, 487,000 "Travel in Yunnan" themed tickets have been sold, generating over 210 million yuan in revenue, with the related Douyin topic receiving nearly 6 million views [5]. Group 3: Future Plans - The Yunnan Provincial Department of Culture and Tourism indicated that the conference marks a new phase of "resource integration + product innovation + precise marketing" in the integration of aviation and tourism [5]. - Future plans include launching wellness and intangible cultural heritage experiences in Dehong, along with more direct flight routes in collaboration with airlines [5].
云南推出航旅惠民“大礼包” 凭登机牌可享超60家景区优惠
Zhong Guo Xin Wen Wang· 2025-10-30 11:41
Core Viewpoint - The "Travel in Yunnan, Accompanying Air Travel" winter-spring promotional event marks a significant step in integrating aviation and tourism in Yunnan, aiming to enhance travel opportunities and promote the region's unique offerings [1][2]. Group 1: Event Overview - The promotional event took place in Yingjiang County, Dehong Dai and Jingpo Autonomous Prefecture, attracting over 300 representatives from the aviation and tourism sectors to explore new opportunities for collaboration [1][2]. - The event is a collaborative effort by the Yunnan Provincial Department of Culture and Tourism, Yunnan Aviation Industry Investment Group, and the Dehong Prefecture Government, representing the first deepened practice of the "Travel in Yunnan, Accompanying Air Travel" brand established in July [2]. Group 2: Product and Service Offerings - A series of winter-spring tourism products and services were launched, including themed promotions such as "Warm Winter Travel in Yunnan" and various discounts on flights and travel packages [2][3]. - Airlines like China Eastern Airlines and Xiangpeng Airlines introduced new routes and innovative products such as "Family Travel Cards" and "Senior Discounts" to attract more travelers [2]. Group 3: Strategic Goals and Future Plans - The event signifies a new phase of "resource integration + product innovation + precise marketing" in the aviation-tourism integration process in Yunnan [3]. - Future plans include launching unique travel routes focusing on hot spring wellness and intangible cultural heritage experiences, along with more direct flights to enhance travel convenience for visitors [3].