Core Viewpoint - The healthcare service industry, traditionally considered "counter-cyclical," is facing pressure due to fluctuating consumer confidence and stringent cost-control policies, leading to profit compression for many medical institutions. However, Zhuozheng Medical, a leading private healthcare brand, shows a contrasting growth trajectory with significant revenue and profit increases projected from 2022 to 2024 [1]. Group 1: Financial Performance - Zhuozheng Medical's revenue is projected to grow from 470 million yuan in 2022 to 960 million yuan in 2024, representing a compound annual growth rate (CAGR) of 42.2% [1]. - The company's gross profit is expected to rise from 43.98 million yuan in 2022 to 230 million yuan in 2024, with a CAGR of 126.7% [1]. - The net profit is forecasted to turn positive in 2024, with figures of -220 million yuan, -350 million yuan, and 80.23 million yuan for the years 2022, 2023, and 2024 respectively, leading to a net profit margin of 8.4% in 2024 [1]. Group 2: Business Model - Zhuozheng Medical does not rely on medical insurance, with only 0.2% of its revenue coming from national medical insurance in 2022 and 2023, and 1.2% in 2024, primarily from a newly acquired hospital [2]. - The company generates over 85% of its revenue from cash payments, allowing for self-pricing and avoiding over-treatment revenue models [3]. - The focus on cash-paying customers has enabled Zhuozheng Medical to maintain positive operating cash flow, exceeding 1 billion yuan in the first eight months of 2025 [3]. Group 3: Customer Acquisition Strategy - Zhuozheng Medical adopts a "slow and steady" approach, relying on word-of-mouth and customer referrals rather than aggressive marketing, with marketing expenses constituting only 2.7%, 1.2%, and 1.7% of revenue from 2022 to 2024 [5]. - The company has a high customer retention rate, with membership renewal rates increasing from 42% in 2022 to 67% in 2025, and patient return rates rising from 75.7% to 82.7% over the same period [6][8]. Group 4: Service Model - Zhuozheng Medical employs a "family multi-specialty" model, addressing common health issues and extending care across various specialties, which increases customer retention and frequency of visits [12]. - In 2024, the average customer visited Zhuozheng Medical nearly four times, significantly higher than typical single-specialty institutions [13]. Group 5: Technology Integration - The company has integrated AI into its operations since 2020, focusing on practical applications rather than following industry trends, which has led to a reduction in labor costs from 80% to 54% of revenue by 2025 [14]. - AI applications have improved operational efficiency, such as automating patient appointment assessments and enhancing diagnostic processes [14]. Group 6: Market Outlook - The private mid-to-high-end healthcare service market in China is projected to grow from 426.4 billion yuan in 2024 to 831.4 billion yuan by 2029, with a CAGR of 14.3%, indicating strong potential for companies like Zhuozheng Medical [16].

Core Viewpoint - The article highlights the unique business model of Zhuozheng Medical, which has achieved significant growth in revenue and profit despite the challenges faced by the healthcare industry due to policy changes and economic pressures. The company has managed to maintain a high growth rate by focusing on cash payments and word-of-mouth marketing rather than relying on insurance reimbursements and traditional advertising methods [2][4][18]. Group 1: Financial Performance - Zhuozheng Medical's revenue is projected to grow from 470 million yuan in 2022 to 960 million yuan in 2024, representing a compound annual growth rate (CAGR) of 42.2% [2]. - The company's gross profit has also increased significantly, with figures of 43.98 million yuan, 130 million yuan, and 230 million yuan over the past three years, achieving a CAGR of 126.7% [2]. - The net profit is expected to turn positive in 2024, with net profits of -220 million yuan, -350 million yuan, and 80.23 million yuan over the last three years, corresponding to net profit margins of -46.8%, -51.2%, and 8.4% [2]. Group 2: Customer Acquisition Strategy - Unlike most private medical institutions that rely on insurance for customer acquisition, Zhuozheng Medical generates approximately 85% of its revenue from cash payments and only about 12% from commercial insurance [4][5]. - The company has maintained low marketing expenses, with marketing costs as a percentage of revenue at 2.7%, 1.2%, and 1.7% from 2022 to 2024, primarily for brand personnel salaries rather than sales [7]. - Customer loyalty is evident with a membership renewal rate of 67% and a patient return rate of 82.7% as of August 2025 [8]. Group 3: Service Model Innovation - Zhuozheng Medical employs a "family multi-specialty" model, addressing the low-frequency nature of healthcare consumption by offering a range of services for common family health needs, thus increasing customer retention [12][14]. - The company has successfully transformed low-frequency visits into high-frequency consumption, with an average of nearly 4 visits per customer in 2024, significantly higher than single-specialty institutions [15]. - The family membership program has led to an average annual consumption of over 6 visits per household, enhancing customer engagement and loyalty [15]. Group 4: Technology Integration - Zhuozheng Medical has been integrating AI into its operations since over three years ago, focusing on practical applications rather than following industry trends [16]. - The company has developed over 270 AI assistants to optimize operations, significantly reducing labor costs from 80% of revenue to 54% by 2025 [16]. - AI applications have improved patient appointment handling and diagnostic efficiency, showcasing a strategic approach to technology adoption [16]. Group 5: Market Potential - The private mid-to-high-end healthcare service market in China is projected to grow from 426.4 billion yuan in 2024 to 831.4 billion yuan in 2029, with a CAGR of 14.3% [18]. - Zhuozheng Medical's innovative business model positions it to capitalize on this growing market, potentially becoming a new force in the health service consumption sector [18].