Ulike官方反腐通报显示，2025年，由莱集团监察部门持续深化反腐行动，共查处违反企业"高压线"案件9起，涉嫌刑事犯罪的12人已被移送公安机关处 理。 通报还称，Ulike建立了全面且严格的风险管理体系，对任何触犯"企业高压线"的行为，一经发现并证实，公司将立即予以解聘，永不录用；涉嫌违法犯 罪的，公司将积极配合司法机关调查，追究其一切法律责任。具体来看，Ulike此次反腐行动覆盖了研发、品牌设计、达人直播、供应链采购、海外营销 等多个关键业务领域。 又有公司重拳反腐。 9月10日晚间，知名脱毛仪品牌Ulike在官方公众号上发文向社会公开其内部反腐成果。 最终，Ulike通过官方账号发布致歉声明称，由于电商运营人员认知不足，活动机制出现了"抽奖送猫"的错误表述，造成了不良影响，将对所有不当措辞 的宣传物料、文案、活动页面立即进行下架、删除。 但消费者对于这一声明并不"买账"，评论区质疑Ulike并非诚心道歉，选择用粉丝量最少的账号"UlikeMe"发声明而非官方"大号"。 Ulike品牌创立于2013年，隶属于杭州由莱科技有限公司。作为由莱旗下首个专研光学美肤领域的全球化品牌，Ulike专注于脱毛领域研究， ...

Core Insights - The increasing presence of Chinese entrepreneurs in Central Asia, particularly in Uzbekistan, has led to a significant rise in local service costs, such as translation and hospitality [1] - The Central Asian e-commerce market is experiencing rapid growth, with Kazakhstan leading the way, while Uzbekistan shows strong potential for future expansion [2][3] - The geopolitical landscape is shifting, with Chinese companies looking towards emerging markets in Central Asia as opportunities arise from tensions in other regions [1][22] Group 1: Market Dynamics - In 2024, Kazakhstan's e-commerce market is projected to exceed 60.13 billion USD, reflecting a 33% year-on-year growth [2] - Uzbekistan's e-commerce market is expected to maintain a compound annual growth rate of 122% from 2021 to 2024, with future growth anticipated to exceed 40% [2] - The total GDP of Uzbekistan increased from 86.138 billion USD in 2017 to 103.012 billion USD in 2023, with an annual growth rate of 5.7%-6% [15] Group 2: Consumer Behavior - Kazakhstani consumers are experiencing a wave of consumption upgrades, with a notable preference for online shopping and installment payments [10] - In Uzbekistan, the average nominal wage as of September 2024 is 817.2 USD, with many locals working multiple jobs to supplement their income [10] - The demand for diverse product categories is high, particularly in e-commerce, where local consumers are seeking quality and brand recognition [13][18] Group 3: E-commerce Infrastructure - Kazakhstan has a well-developed digital payment infrastructure, with platforms like Kaspi QR widely used, while Uzbekistan is still developing its banking and payment systems [27] - Local e-commerce platforms such as Kaspi and Uzum dominate the market, with specific requirements for cross-border sellers to establish local presence [24][26] - The logistics sector in Kazakhstan is rapidly evolving, with a focus on efficient delivery systems to meet the growing e-commerce demand [26] Group 4: Strategic Opportunities - The geographical proximity of Kazakhstan to China positions it as a strategic hub for trade, especially with the implementation of the Eurasian Economic Union [29] - The high birth rate in Uzbekistan creates a strong market for baby products and family-oriented goods, while the cultural context influences purchasing behavior [19][21] - The rise of social media and influencer marketing in Kazakhstan presents new avenues for e-commerce growth, particularly among younger consumers [10][22]

Industry Growth Potential and Competitive Landscape - The penetration rate of the home hair removal device market in China is approximately 10%, significantly lower than that of the US (30%+), Japan (22%+), and South Korea (18%+) [1][22] - The market is expected to grow at a compound annual growth rate (CAGR) of 16% from 2019 to 2030, potentially exceeding 29.8 billion yuan by 2030 [1][22] - The competitive landscape is characterized by a "one strong, many strong" pattern, with the leading brand Ulike holding a 70% market share on Tmall, followed by Beautigo and Jmoon [1][25] - Regulatory measures are tightening, with the introduction of the "Group Standard for Home Photon Hair Removal Devices," which specifies parameters such as wavelength (500-1200nm) and energy density (≤10J/cm²) [1][25] Consumer Demand Upgrade and Technological Iteration - Consumer demand is evolving in three main trends: 1. **Precision in Treatment Areas**: Significant demand for hair removal in sensitive areas such as private parts (39%), lips (39%), and facial hair (38%) [2][31] 2. **Diversification of Functions**: 76% of consumers expect "pain-free" experiences, while 63% seek "permanent hair removal." Additional functions like "whitening" and "spot reduction" have seen sales growth of 867% and 192%, respectively [3][36] 3. **Professional Decision-Making**: 85% of consumers focus on hair removal effectiveness, 79% prioritize safety, and 78% consider technical parameters [3][38] - Technological advancements are centered around "precision, intelligence, and comfort," evolving from early laser technology to IPL precision and intelligence (4.0), incorporating features like sapphire cooling and energy grading [3][30] Demographic Characteristics and Market Segmentation - The primary demographic for hair removal devices consists of women (85%) and the 18-29 age group, with increasing penetration in lower-tier markets (over 40% in third-tier cities) [4][24] - Consumers can be categorized into four segments based on price sensitivity and usage duration: 1. **Practical Rationalists (44%)**: Prefer mid-range models, focusing on safety and overall hair removal [4] 2. **Professional Efficiency Seekers (27%)**: Notable male demand (19%), favoring high-tech products for precise area treatment [5] 3. **Long-term Users (21%)**: Primarily affluent women in high-tier cities, seeking convenience and clinic-level results [6] 4. **Self-Experience Seekers (7%)**: Young consumers driven by social and personal needs, favoring low-cost popular models [7] Merchant Strategies and Brand Cases - Brands should focus on technological innovation (e.g., pain-free hair removal, intelligent adjustments), optimizing user experience (precision mode for sensitive areas), expanding functionalities (whitening and skin care), and portable designs [8] - Effective marketing strategies include professional evaluations (76%) and real-user testing (60%), combined with seasonal promotions to reach targeted demographics [8] - Ulike maintains its market leadership through patented technologies and comprehensive marketing strategies, while Beautigo differentiates itself with wet hair removal features and high energy density [8][26]