Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, primarily due to competitive pricing pressures and increased costs associated with new depreciation expenses and reduced VAT deductions [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 652 million yuan, a year-on-year decrease of 0.20%, and a net profit of 41 million yuan, down 42.20% year-on-year [1]. - Q2 2025 saw revenue of 333 million yuan, a year-on-year decline of 0.44% but a quarter-on-quarter increase of 4.42% [1]. - The overall gross margin for H1 2025 was 32.51%, down 1.93 percentage points year-on-year, while the net profit margin was 3.12%, down 4.93 percentage points year-on-year [2]. Cost and Expense Management - The company experienced increased expenses, with sales, management, R&D, and financial expense ratios at 1.20%, 4.37%, 24.09%, and -0.43% respectively, showing various year-on-year changes [2]. - The company aims to maintain market share while reducing inventory levels, expecting inventory to reach appropriate levels by year-end [2]. Market Position and Product Development - The company is focused on the smart home chip market, particularly in high-end applications for home appliances and battery management chips, where it holds a leading position among domestic competitors [2][4]. - New product developments include AMOLED display driver chips and a new generation of variable frequency air conditioning control chips, expected to enter small-scale production by the end of 2025 [2][4]. Industry Outlook - The global semiconductor market is projected to grow, with a forecast of $728 billion in 2025, reflecting a year-on-year increase of 15.4% [3]. - The company plans to focus on both organic growth through R&D and potential mergers or collaborations to enhance its competitive position [3]. Future Projections - The company anticipates improvements in performance as new products are launched and inventory levels are corrected, with projected net profits of 105 million yuan, 133 million yuan, and 206 million yuan for 2025-2027 [4].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% relative to the industry index in the next six months [3][9]. Core Views - The company is experiencing pressure on profits in the first half of 2025, primarily due to competitive pricing and increased costs, but it is focusing on maintaining market share and reducing inventory levels [2][9]. - The semiconductor market is projected to grow, with the company positioned to benefit from this trend through its focus on high-end chip design and strategic partnerships [8][9]. - The company has a strong market presence in the home appliance MCU sector and is expanding its product offerings in lithium battery management chips and AMOLED display driver chips [2][9]. Financial Summary - Revenue for 2023 is projected at 1,300 million yuan, with a year-over-year decline of 18.8%. Revenue is expected to grow gradually to 1,885 million yuan by 2027 [1]. - The net profit attributable to the parent company is forecasted to decrease from 186 million yuan in 2023 to 105 million yuan in 2025, before recovering to 206 million yuan in 2027 [1]. - The company's overall gross margin for the first half of 2025 is reported at 32.51%, a decrease of 1.93 percentage points year-over-year [2]. Market Position and Strategy - The company is a leader in the domestic home appliance MCU market, with a focus on high-end applications and a competitive edge in lithium battery management chips [2][9]. - The recent change in control is expected to enhance synergies and operational efficiency, allowing the company to focus on core chip design and development [8][9]. - The company plans to continue investing in R&D to improve product competitiveness and explore acquisition opportunities to expand its market presence [8][9].