自9月10日《关于调整2025年我市家电家居以旧换新补贴活动规则的》发布以来，上海家电家居以旧换新补贴活动已经进行到。2025年的 家电家居活动规则也较2024年有所调整，从""调整为"摇号"。为何今年消费券调整为"摇号"？消费者体验如何？ 2025年10月26至11月5日，澎湃研究所研究员走访了中山公园龙之梦的京东电器、兆丰广场的苏宁电器、京东家电（七宝店）等三家家电 卖场，采访了13名消费者，专访复旦大学消费市场大数据实验室主任张伊娜，探讨家电补贴如何根据消费品类特点在公平、效率与体验之 间寻求平衡。 "摇号"有何优点？ 当下，消费券的发放主要有秒杀、满减、立减等方式，相比之下，"摇号"具有以下优点： 第一，避免数字鸿沟，确保公平性。如果采取线上秒杀、先到先得的方式，最大的受益者往往是那些熟悉互联网操作、手机网速快、有时 间守候的年轻人。这会导致不擅长智能手机操作的老年人、弱势群体被排除在外，加剧数字鸿沟，违背了政策惠及全民的初衷。摇号给了 所有人一个相对平等的中签机会。无论年轻人还是老年人，只要在报名期内完成登记，中签概率是相同的。"每一轮的报名期有3天，我可 以慢慢学着怎么操作。如果是需要抢的话，我这 ...

Core Insights - The focus on boosting consumption is emphasized as a primary strategy for economic recovery and growth in Henan province, aligning with national directives to implement special actions for consumption stimulation [2][3][11] Group 1: Economic Performance - In the first half of 2025, Henan's total retail sales of consumer goods reached 1.42 trillion yuan, showing a year-on-year growth of 7.2%, surpassing the national average by 2.2 percentage points, ranking first among major provinces [4] - Online retail sales amounted to 244.11 billion yuan, with a growth rate exceeding the national average by 7.8 percentage points [4] Group 2: Policy and Institutional Support - Henan has implemented significant reforms in property rights protection and market access, enhancing the market system to stimulate consumption potential and economic vitality [6] - The province has launched a policy response platform that has significantly reduced the number of steps and time required for business processes, with reductions of 94.6% in running times and 81.1% in steps [6] Group 3: Consumer Ecosystem Development - Financial institutions are supporting consumption through low-interest loans and subsidies for household appliances, contributing to a more vibrant consumer environment [7] - The province is actively cultivating a trustworthy consumption environment by promoting reliable stores and markets, resulting in a 45% decrease in complaint rates [7] Group 4: Cultural and Tourism Consumption - In 2024, Henan's tourism sector is projected to receive over 1 billion visitors and generate over 1 trillion yuan in revenue, highlighting the importance of cultural tourism in driving economic growth [10] - The province is focusing on enhancing its cultural tourism offerings, promoting unique products and experiences to attract visitors and boost consumption [10]