北京、上海、杭州、成都等多个城市频现"地王"，如何有效消 化这些"地王"成为各房企的现实问题。 作者： 田国宝 封图：经济观察报 "五一"长假期间，中建智地开始为北京市朝阳区平房乡黄杉木店地块（下称"黄杉木店地块"）蓄 客，北京宸园部分销售人员通过电话和社交软件向客户介绍项目情况，并询问客户意向。 4月28日，中建智地、中国金茂和越秀地产组成的联合体以126亿元底价竞得"京土储挂（朝） [2025]011号"组团地块（下称"朝阳11号地"）。该地块由黄杉木店住宅用地和孙河商办用地组成， 其中黄杉木店地块楼面价为5.45万元/平方米。 朝阳11号地是2025年朝阳区土地市场的总价"地王"，亦为朝阳区土拍史上总价第二高的地块。 尽管黄杉木店地块周边部分小区二手房挂牌价高达10万元/平方米，但在当前的房地产市场下，开 发商仍保持谨慎。 今年以来，北京、上海、杭州、成都等多个城市频现"地王"，如何有效消化这些"地王"成为各房企 的现实问题。提前蓄客，是一种常规操作。 一位国有房企人士向经济观察报表示， 一二线城市地价普遍较高，开发商竞得高价土地既是机 遇，也是挑战。 一旦项目去化不达预期，极有可能影响整个集团的投资布 ...

"五一"长假期间，中建智地开始为北京市朝阳区平房乡黄杉木店地块（下称"黄杉木店地块"）蓄客，北京宸园部分销售人员通过电话和社交软件向客户介绍 项目情况，并询问客户意向。 4月28日，中建智地、中国金茂和越秀地产组成的联合体以126亿元底价竞得"京土储挂（朝）[2025]011号"组团地块（下称"朝阳11号地"）。该地块由黄杉木 店住宅用地和孙河商办用地组成，其中黄杉木店地块楼面价为5.45万元/平方米。 朝阳11号地是2025年朝阳区土地市场的总价"地王"，亦为朝阳区土拍史上总价第二高的地块。尽管黄杉木店地块周边部分小区二手房挂牌价高达10万元/平 方米，但在当前的房地产市场下，开发商仍保持谨慎。 今年以来，北京、上海、杭州、成都等多个城市频现"地王"，如何有效消化这些"地王"成为各房企的现实问题。提前蓄客，是一种常规操作。 一位国有房企人士向经济观察报表示，一二线城市地价普遍较高，开发商竞得高价土地既是机遇，也是挑战。一旦项目去化不达预期，极有可能影响整个集 团的投资布局。 机遇与风险 一位中建智地营销人员透露，黄杉木店地块初步计划打造"宸"系产品，暂定户型面积为140—300平方米的纯改善型产品，并将引入 ...

Group 1 - The core theme of the event was the launch of the "Chengxi Strategy" and the introduction of the "Jiachen" project, focusing on high-end market demands such as "extreme core, art, high configuration, advanced, master, and permanent property" [1][2] - The Jiachen project was highlighted with three innovative four-generation residential types, covering areas of approximately 185 square meters, 143 square meters, and 140 square meters [2] - The company emphasized its commitment to enhancing customer experience and quality of life through continuous iteration of living scenarios, having established a presence in key urban areas of Chongqing over the past 18 years [2] Group 2 - The "Jiachen Jiang'an System" was explained through six aspects: ecological symbiosis, bay flow art, visual equality, natural memory, dynamic movement, and relaxed space [2] - A high-end owner-exclusive platform called "Runchenhui" was launched to deepen the connection between developers and homeowners, based on the exploration of Chengxi product standards [2] - The company has linked 17,000 customers through 14 high-quality properties, aiming to elevate urban consumption capabilities with two major shopping centers [2]

Core Viewpoint - China Resources Land is launching a high-end residential strategy in Chongqing, focusing on the "宸系" (Chensystem) to redefine luxury living standards in the city [1][3]. Group 1: High-End Strategy - The company has been operating in Chongqing for 18 years, establishing a presence in key urban areas and enhancing the city's consumption capacity through two major shopping centers [1]. - The "宸系" strategy is based on data from over 5,000 high-net-worth families, aiming to meet the demands of high-end living experiences [3]. - Six core keywords—"extreme core, art, high configuration, advanced, master, and permanent property"—were introduced to define the high-end residential ideal in Chongqing [3]. Group 2: Quality Housing Standards - China Resources Land is committed to creating high-quality products, building on the standards set by the Ministry of Housing and Urban-Rural Development regarding "good houses" [3]. - The company presented a comprehensive housing creation system consisting of six core perspectives: architecture, design, environment, service, community, and brand, along with 18 standards and over 100 details [3][5]. Group 3: Luxury Residential Model - The company aims to establish a high-end residential value model that surpasses industry standards, focusing on asset stability, design aesthetics, comprehensive service, cultural alignment, and brand strength [5]. - The "嘉宸" (Jiachen) project was highlighted as a key offering, featuring a low plot ratio of 1.4 and innovative housing types designed to meet the needs of affluent buyers [5][7]. Group 4: Exclusive Owner Platform - The launch of the "润宸荟" (Runchen Club) platform aims to deepen the connection between developers and homeowners, offering exclusive member benefits and high-end community activities [7].