Core Insights - The "Fangtang" series refrigerators from Rongsheng brand achieved significant sales during the "Double 11" event, topping the sales chart in the dual-system refrigerator category with a total transaction amount exceeding 250 million yuan [1] - The success of the Fangtang series is attributed to Rongsheng's 40 years of expertise and technological innovation, meeting the evolving consumer demands for health, aesthetics, convenience, and quality of life [1] Group 1 - The Fangtang series features industry-leading IDP dual purification technology, achieving a sterilization rate of 99.9999% and a deodorization rate of over 99.9%, ensuring food retains its original flavor and enhancing family health [1] - The refrigerator's 60 cm ultra-thin flush design allows for seamless integration with kitchen cabinets, providing an ideal solution for consumers seeking a unified home decor experience [2] Group 2 - The Fangtang series has set a new technical benchmark by being the first to receive the "Automatic Ice Making Refrigerator Technology Certification" from the China Household Electrical Appliances Research Institute, effective July 2025 [2] - Rongsheng's innovative marketing strategies during "Double 11," including collaborations with influencers and engaging live-streaming events, effectively showcased the product's capabilities and generated strong word-of-mouth [2] - As the official refrigerator for the 2026 World Cup, Rongsheng aims to connect with global consumers, highlighting the brand's commitment to innovation and user insight [2]

今年双十一，容声方糖系列冰箱以全网成交额突破2.5亿元，斩获京东双系统冰箱品类销量TOP1。 奥维云网最新数据显示，容声搭载双净2.0技术的方糖系列冰箱在双十一预售期强势登顶销额市占率榜首。这不仅是单款产品的成功，更是一场关于产品 定位与技术创新的完美胜利。 在市场竞争白热化的冰箱行业，容声方糖系列凭借对用户需求的精准洞察，实现了从"功能导向"到"价值创造"的跨越。 精准定位：破解现代厨房的空间焦虑 面对中国家庭，尤其是年轻一代的居住场景变革，容声方糖系列直击"厨房空间一体化"的痛点。 技术内核：健康储鲜的硬核革新 如果说外观设计是容声方糖系列吸引消费者的第一印象，那么其健康储鲜技术则是让用户倾心的硬核实力。 在市场调研中，大多数消费者在选购冰箱时，已将净味功能列为前三大考虑因素，其重要性甚至一度超过传统的能耗指标。 容声IDP双净2.0技术实现了从"单一净化"到"识别-捕捉-分解"全链路智慧净化的跨越。 该系统通过释放高达3000万/cm³的负离子，动态破坏细菌蛋白结构，实现冷藏、冷冻双空间99.9999%除菌率。 市场表现：从爆品到现象级的销售奇迹 容声方糖系列的市场表现可圈可点，成功实现了"双线开花"。 ...

Core Insights - The article highlights the shift in Chinese households towards healthier living, leading to a growing demand for refrigerators with odor elimination technology, which has become a key purchasing factor for consumers [1][4]. Group 1: Market Demand - The demand for odor-free refrigerators has evolved from a passive acceptance of odors to an active pursuit of freshness, driven by consumer health awareness and consumption upgrades [1]. - Market research indicates that many consumers now prioritize odor elimination features among the top three considerations when purchasing a refrigerator, even surpassing traditional energy efficiency metrics [1][4]. Group 2: Technological Competition - Major refrigerator brands are engaged in a competitive race to develop odor elimination technologies, transitioning from basic physical absorption methods to advanced chemical decomposition techniques [4]. - Different technologies have their own strengths and limitations, with some effectively removing specific odors but lacking broader coverage, while others may have high energy consumption or require frequent filter replacements [4]. Group 3: Company Innovation - Rongsheng's IDP Dual Odor Elimination 2.0 technology represents a significant advancement, moving from passive to proactive odor management through a comprehensive purification ecosystem [5]. - The technology features high-precision odor sensors that can identify over a hundred common food odor sources and apply tailored purification strategies [5]. Group 4: Market Validation - Real-world testing shows that Rongsheng's technology achieves a 99.9% purification rate for stubborn odors like durian and stinky tofu, maintaining a mold-free environment for 28 days [6]. - Sales data from the 41st week indicates that Rongsheng's Sugar Cube series refrigerators, equipped with the Dual Odor Elimination 2.0 technology, topped the sales charts, demonstrating the market's validation of the technology's effectiveness [7]. - The success of the Sugar Cube series signifies a shift in the refrigerator industry from price competition to value and technology competition, with consumers willing to pay a premium for innovative solutions that address real-life challenges [7].