Core Insights - The article highlights the shift in Chinese households towards healthier living, leading to a growing demand for refrigerators with odor elimination technology, which has become a key purchasing factor for consumers [1][4]. Group 1: Market Demand - The demand for odor-free refrigerators has evolved from a passive acceptance of odors to an active pursuit of freshness, driven by consumer health awareness and consumption upgrades [1]. - Market research indicates that many consumers now prioritize odor elimination features among the top three considerations when purchasing a refrigerator, even surpassing traditional energy efficiency metrics [1][4]. Group 2: Technological Competition - Major refrigerator brands are engaged in a competitive race to develop odor elimination technologies, transitioning from basic physical absorption methods to advanced chemical decomposition techniques [4]. - Different technologies have their own strengths and limitations, with some effectively removing specific odors but lacking broader coverage, while others may have high energy consumption or require frequent filter replacements [4]. Group 3: Company Innovation - Rongsheng's IDP Dual Odor Elimination 2.0 technology represents a significant advancement, moving from passive to proactive odor management through a comprehensive purification ecosystem [5]. - The technology features high-precision odor sensors that can identify over a hundred common food odor sources and apply tailored purification strategies [5]. Group 4: Market Validation - Real-world testing shows that Rongsheng's technology achieves a 99.9% purification rate for stubborn odors like durian and stinky tofu, maintaining a mold-free environment for 28 days [6]. - Sales data from the 41st week indicates that Rongsheng's Sugar Cube series refrigerators, equipped with the Dual Odor Elimination 2.0 technology, topped the sales charts, demonstrating the market's validation of the technology's effectiveness [7]. - The success of the Sugar Cube series signifies a shift in the refrigerator industry from price competition to value and technology competition, with consumers willing to pay a premium for innovative solutions that address real-life challenges [7].

Core Insights - Rongsheng Refrigerator has officially launched its "100 kinds of deodorization" technology, addressing the growing consumer demand for health-oriented home appliances and marking a new phase in the refrigerator industry focused on precise deodorization and health protection [1][3]. Product Innovation - The company has collaborated with Qingdao Agricultural University to complete a systematic testing and purification verification report for 100 types of food spoilage odors, demonstrating the effectiveness of its IDP Dual Deodorization 2.0 technology [3]. - The new Rongsheng 572 Dual Deodorization 2.0 refrigerator features a capacity of 572 liters, catering to the real needs of Chinese families by combining efficient deodorization with ample storage space [3][4]. - The IDP Dual Deodorization 2.0 system releases up to 30 million/cm³ of negative ions in both the refrigeration and freezing zones, achieving a remarkable "seven-in-one" cleanliness effect, including a sterilization rate of 99.9999% and a deodorization rate of 99.9% [4]. Market Performance - According to AVC data, Rongsheng's two new products have performed exceptionally well, with the flagship Rongsheng Sugar Cube refrigerator ranking first in offline sales and the Rongsheng 515 Sugar Cube refrigerator leading online sales in the French four-door category [6]. - The strong market performance reflects the brand's commitment to enhancing the dietary health of Chinese families through innovative technology and a focus on real user needs [6].