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“移动的家、流动的景”走进更多家庭 上海国际房车展在嘉定安亭举办 房车消费者不仅有“银发族”还有“00后”
Jie Fang Ri Bao· 2025-08-24 02:15
Group 1 - The 23rd Shanghai International RV Exhibition and the 2025 Shanghai International Camping Exhibition took place from August 22 to 24, highlighting the growing interest of the "silver-haired" demographic in RV travel [2][3] - 70% of RV consumers in Shanghai are retirees, indicating a significant market segment that is increasingly embracing RV lifestyles for leisure and travel [3] - The event featured over 100 exhibitors and showcased more than 600 new RV models, reflecting the rising enthusiasm for RV travel among the general public [4] Group 2 - The RV consumer base is gradually becoming younger, with an increase in purchases from the "post-2000" generation, indicating a shift in market demographics [5] - The sales of camper vans have surged by 151.4% year-on-year, showcasing the growing popularity of this segment within the RV market [5] - Industry trends are moving towards the integration of new energy vehicles, diversified models, and comprehensive service offerings, which are becoming key development themes in the RV sector [6]