Group 1 - The 23rd Shanghai International RV Exhibition and the 2025 Shanghai International Camping Exhibition took place from August 22 to 24, highlighting the growing interest of the "silver-haired" demographic in RV travel [2][3] - 70% of RV consumers in Shanghai are retirees, indicating a significant market segment that is increasingly embracing RV lifestyles for leisure and travel [3] - The event featured over 100 exhibitors and showcased more than 600 new RV models, reflecting the rising enthusiasm for RV travel among the general public [4] Group 2 - The RV consumer base is gradually becoming younger, with an increase in purchases from the "post-2000" generation, indicating a shift in market demographics [5] - The sales of camper vans have surged by 151.4% year-on-year, showcasing the growing popularity of this segment within the RV market [5] - Industry trends are moving towards the integration of new energy vehicles, diversified models, and comprehensive service offerings, which are becoming key development themes in the RV sector [6]

Industry Overview - The RV, known as "home on wheels," combines the functions of a home and a vehicle, with types including motorhomes, towable RVs, off-road RVs, and racing RVs [1][4] - The RV market in China is transitioning from the introduction phase to the cultivation phase, with sales showing an upward trend, leading to market expansion [1][12] - The market size of China's RV industry has grown from approximately 50 billion yuan in 2018 to 108.49 billion yuan in 2024 [1][12] Domestic Market - Government policies such as the "14th Five-Year Plan for Tourism Development" and "Guidance on Promoting High-Quality Development of the Automotive Aftermarket" are fostering the growth of RV tourism and camping [6] - In 2024, 245 companies reported 895 new RV models, a 5.67% increase from 2023 [6] - The total RV sales in China increased from 7,374 units in 2018 to 11,748 units in 2024, although it decreased by 19.8% compared to 2023 [8] Market Competition - The RV industry in China has a low concentration, with CR3 and CR6 at 22.28% and 34.26% respectively, indicating a fragmented competitive landscape [14] - Major players include SAIC Maxus, Yutong Bus, Zhejiang Dade Longcui, and others, with SAIC Maxus holding approximately 10.39% of the market share [14] Development Trends - The RV industry is accelerating towards new energy and smart technology integration, with companies like Yutong and SAIC Maxus introducing electric RVs [20] - The integration of RVs with cultural tourism is creating new consumption scenarios, supported by government initiatives to establish RV stations along popular travel routes [22]