Core Viewpoint - The rise of malicious returns in the e-commerce sector is causing significant financial strain on businesses, leading to defensive measures like oversized tags that may not effectively resolve the underlying issues [1][5][6]. Group 1: Impact on E-commerce Businesses - E-commerce businesses are facing severe financial losses due to high return rates, with one company reporting a return amount of nearly 400 million yuan against a 5 million yuan inventory for last year's "Double 11" sales [4]. - The costs associated with returns, including warehousing, sorting, and cleaning, can exceed 10 million yuan for companies with annual sales over 100 million yuan [4]. - Malicious returns not only affect businesses but also lead to higher prices for consumers, as companies pass on losses through increased pricing [5]. Group 2: Defensive Measures and Their Limitations - In response to the issue, some businesses have implemented large tags that state "removal affects resale," resulting in a reduction of return rates from 45% to 28% in one case [6]. - However, these measures are often circumvented by consumers, leading to a cycle of increasing costs for businesses, as the production of these tags can consume significant profit margins [7]. - The introduction of password locks has shown some effectiveness, but these too can be easily compromised, indicating that defensive strategies may only provide temporary relief [7]. Group 3: Need for Systemic Solutions - The problem of malicious returns is complex and requires a multifaceted approach, including the establishment of a robust mechanism to identify and manage high-risk return behaviors through data analysis [9]. - Implementing efficient dispute resolution processes with third-party assessments can help clarify responsibilities and reduce the burden on businesses [10]. - A restructured cost mechanism for returns is essential to ensure that compliant consumers benefit while those engaging in malicious returns face higher costs, thus restoring the original intent of the "7-day no-reason return" policy [11].

Core Viewpoint - The issue of "malicious returns" in the e-commerce clothing sector has led to the implementation of oversized tags by merchants as a defensive measure, which has sparked significant discussion and debate [1][2][4] Group 1: Impact on E-commerce Businesses - Malicious returns have caused substantial financial strain on e-commerce businesses, with reports indicating that a company with over 100 million yuan in sales had a net profit of only 2-3 million yuan, while costs related to returns, including warehousing and sorting, reached nearly 10 million yuan [1] - During last year's "Double 11" shopping festival, one e-commerce operator reported a return amount of nearly 4 million yuan out of 5 million yuan in inventory, with shipping insurance costs alone reaching 120,000 yuan [1][2] Group 2: Consumer Consequences - Consumers may face higher prices as businesses pass on losses from malicious returns, and they risk receiving "second-hand new" items due to extended pre-sale periods as merchants wait for returns to finalize orders [2] - The convenience of return processes, such as home pickup and drop-off at stations, has lowered the time cost for consumers, encouraging the behavior of returning items without genuine intent [2] Group 3: Defensive Measures and Their Limitations - Some merchants have adopted oversized tags, which have reportedly reduced return rates significantly; for instance, one store saw a drop from 45% to 28% in return rates after implementing these tags [3] - However, these measures are not foolproof, as some consumers have found ways to circumvent them, such as carefully cutting tags to try on items [4] Group 4: Need for Systemic Solutions - The complexity of the issue necessitates a comprehensive approach to address malicious returns, with suggestions for platforms to develop a robust governance system that includes identifying malicious return patterns through data analysis [5] - Establishing efficient dispute resolution mechanisms and involving third-party assessment for returned items can help clarify responsibilities and reduce the burden on merchants [6] - The original intent of the "7-day no-reason return" policy was to protect consumer rights, and it is crucial for platforms to optimize rules to create a fair trading environment that discourages malicious returns while benefiting compliant consumers [6]

Group 1 - The article provides a comprehensive checklist for college freshmen to prepare for the new academic year, ensuring they have all necessary items for a smooth transition [1][13] - Essential documents such as admission letters, ID cards, and photos are highlighted as crucial for enrollment [4] - Recommendations for personal items include seasonal clothing, toiletries, and storage solutions to maintain organization in dorms [5][6] Group 2 - Academic supplies like notebooks, pens, and lamps are suggested to support study habits and late-night studying [6][9] - Health and wellness items, including basic medications and personal care products, are emphasized for student well-being [7][8] - Technology essentials such as smartphones, chargers, and power strips are recommended for connectivity and convenience [8][10]