近日,一些电商平台上的"巨型吊牌"引发社会广泛关注。有些商家把吊牌做得比商品本身还大,上面标 注"试穿请保留,拆除不退不换"的字样,而这正是商家面对部分消费者"恶意退货"的无奈之举。 当消费者把"无理由退货"变成"恶意退货",看似"薅羊毛"的背后,实则仍是自身在为不文明行为买单。 首先,"恶意退货"之下商家的权利无疑会被侵犯,高企的退货率还会加重商家的运营成本,导致其经营不善 甚至亏损。而生存下来的商家,面对大量的退货,为盈利只能不断提高产品价格。消费者花更高的价格买 到质量和此前一样的产品后,又会增加退货行为,进一步导致商家成本增高,再次提高价格,从而形成恶性循 环。 这种恶性循环不仅会影响全体消费者的消费体验,更会连带整个消费群体的形象受损。可见,少数消费者 的"恶意退货"行为要让全体消费者为之"买单"。 当消费者的试穿变成"蹭穿",当服装吊牌从商品标识变成商家的自保盾牌……"无理由退货"的善意初衷, 正被部分消费者的"恶意退货"肆意透支。这种行为不仅让商家陷入经营困境,更在持续瓦解电商生态的 诚信根基,最终为失序"买单"的仍是消费者。 据了解,有消费者滥用"无理由退货"的权益行"薅羊毛"之实。例如,有消 ...

Core Viewpoint - The rise of malicious returns in the e-commerce sector is causing significant financial strain on businesses, leading to defensive measures like oversized tags that may not effectively resolve the underlying issues [1][5][6]. Group 1: Impact on E-commerce Businesses - E-commerce businesses are facing severe financial losses due to high return rates, with one company reporting a return amount of nearly 400 million yuan against a 5 million yuan inventory for last year's "Double 11" sales [4]. - The costs associated with returns, including warehousing, sorting, and cleaning, can exceed 10 million yuan for companies with annual sales over 100 million yuan [4]. - Malicious returns not only affect businesses but also lead to higher prices for consumers, as companies pass on losses through increased pricing [5]. Group 2: Defensive Measures and Their Limitations - In response to the issue, some businesses have implemented large tags that state "removal affects resale," resulting in a reduction of return rates from 45% to 28% in one case [6]. - However, these measures are often circumvented by consumers, leading to a cycle of increasing costs for businesses, as the production of these tags can consume significant profit margins [7]. - The introduction of password locks has shown some effectiveness, but these too can be easily compromised, indicating that defensive strategies may only provide temporary relief [7]. Group 3: Need for Systemic Solutions - The problem of malicious returns is complex and requires a multifaceted approach, including the establishment of a robust mechanism to identify and manage high-risk return behaviors through data analysis [9]. - Implementing efficient dispute resolution processes with third-party assessments can help clarify responsibilities and reduce the burden on businesses [10]. - A restructured cost mechanism for returns is essential to ensure that compliant consumers benefit while those engaging in malicious returns face higher costs, thus restoring the original intent of the "7-day no-reason return" policy [11].

Core Viewpoint - The issue of "malicious returns" in the e-commerce clothing sector has led to the implementation of oversized tags by merchants as a defensive measure, which has sparked significant discussion and debate [1][2][4] Group 1: Impact on E-commerce Businesses - Malicious returns have caused substantial financial strain on e-commerce businesses, with reports indicating that a company with over 100 million yuan in sales had a net profit of only 2-3 million yuan, while costs related to returns, including warehousing and sorting, reached nearly 10 million yuan [1] - During last year's "Double 11" shopping festival, one e-commerce operator reported a return amount of nearly 4 million yuan out of 5 million yuan in inventory, with shipping insurance costs alone reaching 120,000 yuan [1][2] Group 2: Consumer Consequences - Consumers may face higher prices as businesses pass on losses from malicious returns, and they risk receiving "second-hand new" items due to extended pre-sale periods as merchants wait for returns to finalize orders [2] - The convenience of return processes, such as home pickup and drop-off at stations, has lowered the time cost for consumers, encouraging the behavior of returning items without genuine intent [2] Group 3: Defensive Measures and Their Limitations - Some merchants have adopted oversized tags, which have reportedly reduced return rates significantly; for instance, one store saw a drop from 45% to 28% in return rates after implementing these tags [3] - However, these measures are not foolproof, as some consumers have found ways to circumvent them, such as carefully cutting tags to try on items [4] Group 4: Need for Systemic Solutions - The complexity of the issue necessitates a comprehensive approach to address malicious returns, with suggestions for platforms to develop a robust governance system that includes identifying malicious return patterns through data analysis [5] - Establishing efficient dispute resolution mechanisms and involving third-party assessment for returned items can help clarify responsibilities and reduce the burden on merchants [6] - The original intent of the "7-day no-reason return" policy was to protect consumer rights, and it is crucial for platforms to optimize rules to create a fair trading environment that discourages malicious returns while benefiting compliant consumers [6]

Core Viewpoint - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some consumers, leading to increased costs for businesses and a negative impact on the overall e-commerce ecosystem [1][2][3] Group 1: Impact on E-commerce - The return rate for women's clothing in e-commerce is as high as 50% to 60%, with live-stream shopping return rates exceeding 80%, indicating significant misuse of the return policy [1] - Malicious returns are eroding the trust foundation of the e-commerce ecosystem, as some consumers exploit the policy to wear items temporarily without actual purchase [2] - The increase in return rates forces businesses to implement additional measures such as "unboxing monitoring" and "anti-tampering tags," which raise operational costs and ultimately lead to higher prices for consumers [2] Group 2: Need for Regulation and Compliance - The implementation of the national standard for "no-reason return" services aims to clarify the categories of returnable goods and the standards for product condition, emphasizing the need for proper enforcement [3] - E-commerce platforms are urged to enhance credit mechanisms and utilize big data to identify abnormal return behaviors, thereby closing loopholes in the return policy [3] - Businesses must improve product and service quality while defending their rights against rule abuse, ensuring they provide excellent after-sales service for legitimate returns [3] Group 3: Consumer Responsibility - Consumers are encouraged to adhere to principles of integrity and contractual spirit, recognizing that convenience comes with responsibility [4] - A healthy consumption environment relies on mutual constraints and positive interactions between consumers and businesses, ensuring that rights are respected and not exploited [4]

Core Points - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some buyers, leading to a need for reevaluation of its implementation [2][8] - High return rates in e-commerce, particularly in women's clothing (50%-60%) and live-stream shopping (over 80%), indicate significant abuse of the return policy [3][5] - The rise of "malicious returns" is damaging the integrity of the e-commerce ecosystem, with some consumers exploiting the policy for personal gain [7][11] Industry Impact - The misuse of the return policy is increasing operational costs for merchants, leading to higher product prices and reduced service quality, ultimately affecting the shopping experience for all consumers [9][11] - The integrity of the market is at risk as trust between buyers and sellers diminishes, potentially resulting in a "lose-lose" situation for both parties [11][12] Recommendations for Improvement - E-commerce platforms need to enhance their credit mechanisms and utilize big data to identify abnormal return behaviors, thereby closing loopholes in the return policy [15] - Merchants should focus on improving product and service quality while defending their rights against rule abuse, ensuring a balance between consumer protection and business sustainability [15] - Consumers are encouraged to adhere to principles of honesty and contract spirit, recognizing that convenience comes with responsibility [15]

Core Viewpoint - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some buyers, leading to negative consequences for both businesses and the overall e-commerce ecosystem [2][8][10]. Group 1: Consumer Behavior - The "seven-day no-reason return" policy serves as a safety net for consumers, allowing easy returns for unsatisfactory products, thus reducing shopping risks and enhancing consumer confidence [3][8]. - However, the return rates for women's clothing in e-commerce are alarmingly high, ranging from 50% to 60%, with live-stream shopping returns exceeding 80%, indicating widespread abuse of the policy [3][7]. Group 2: Impact on Businesses - Malicious returns are eroding the trust foundation of the e-commerce ecosystem, with some consumers exploiting the policy for personal gain, leading to increased operational costs for businesses [7][10]. - The rise of "return parties" and associated gray market activities, such as returning used items or falsely claiming quality issues, is damaging to retailers and can result in penalties from platforms [7][8]. Group 3: Regulatory and Industry Response - The implementation of the national standard for "no-reason return" services aims to clarify the conditions under which returns can be made, emphasizing that "no-reason" does not equate to "unconditional" [11][13]. - E-commerce platforms are urged to enhance their credit mechanisms and utilize big data to identify abnormal return behaviors, thereby protecting both consumers and businesses [13]. Group 4: Call for Ethical Consumerism - Consumers are encouraged to adhere to principles of integrity and contract spirit, avoiding the misuse of consumer protection rules for personal gain [13]. - A balanced approach involving mutual constraints and positive interactions between consumers and businesses is essential for fostering a healthier consumption environment [13].

Core Viewpoint - The article discusses the issue of high return rates in the e-commerce sector, particularly in clothing, highlighting the negative impact of malicious returns on businesses and the overall consumer environment [2][4]. Group 1: Malicious Return Behavior - Some consumers exploit the "no reason return" policy by using purchased items for a short period and then returning them, which increases costs for merchants due to cleaning and logistics [3][4]. - This behavior is distinct from typical "coupon hunters," as it involves the abuse of rules for personal gain, undermining fair trade principles and trust between consumers and businesses [3][4]. - A new variant of this behavior involves taking advantage of shipping insurance offered by e-commerce platforms, leading to financial losses for merchants and insurance companies [3][4]. Group 2: Impact on E-commerce Ecosystem - The return rate in the e-commerce clothing sector remains high, with women's clothing return rates reaching 50% to 60%, and live-streamed women's clothing return rates exceeding 80% [4]. - Malicious returns contribute to increased costs for merchants, forcing some to exit the market or raise prices, which leads to a vicious cycle of declining product value and higher return rates [4]. - The perception that merchants are inherently dishonest encourages some consumers to justify their malicious return actions, which is both unethical and potentially illegal [4][5]. Group 3: Solutions and Recommendations - A healthy consumer environment requires cooperation between consumers and merchants, emphasizing that both parties should avoid self-serving behaviors [5][6]. - While not all returns are malicious, the "no reason return" policy should be maintained as long as it operates on principles of honesty [5][6]. - Merchants should focus on improving product and service quality, while platforms can enhance user experience through better data analysis and recommendations [6].

Core Viewpoint - The article highlights the issue of malicious returns in the e-commerce sector, particularly during promotional events like "Double Eleven," where some consumers exploit return policies, negatively impacting merchants and the overall market environment [1][2][3]. Group 1: Malicious Returns Impact - Malicious returns are primarily driven by consumers who take advantage of the "7-day no-reason return" policy, using online purchases as a "free fitting room" [1][2]. - The return rate in the e-commerce apparel sector is alarmingly high, with women's clothing return rates reaching 50% to 60%, and live-streamed women's clothing returns exceeding 80% [2]. - This behavior increases operational costs for merchants, leading some to exit the market or raise prices, creating a vicious cycle of high return rates and decreased product value [3]. Group 2: Consumer Behavior and Market Dynamics - The article distinguishes between legitimate consumer behavior and malicious exploitation of return policies, emphasizing that the latter undermines fair trading principles and damages trust between consumers and merchants [2][3]. - The perception that merchants are inherently deceitful contributes to a culture where some consumers feel justified in exploiting return policies, which is both unethical and potentially illegal [3]. - A healthy consumption environment requires cooperation between consumers and merchants, as self-serving behaviors ultimately harm both parties [3]. Group 3: Recommendations for Improvement - While the "7-day no-reason return" policy is generally well-received, it should be maintained within a framework of integrity to prevent abuse [4]. - Merchants are encouraged to enhance product quality and service to reduce return rates, while platforms should leverage big data analytics for better customer recommendations [5].