Core Viewpoint - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some consumers, leading to increased costs for businesses and a negative impact on the overall e-commerce ecosystem [1][2][3] Group 1: Impact on E-commerce - The return rate for women's clothing in e-commerce is as high as 50% to 60%, with live-stream shopping return rates exceeding 80%, indicating significant misuse of the return policy [1] - Malicious returns are eroding the trust foundation of the e-commerce ecosystem, as some consumers exploit the policy to wear items temporarily without actual purchase [2] - The increase in return rates forces businesses to implement additional measures such as "unboxing monitoring" and "anti-tampering tags," which raise operational costs and ultimately lead to higher prices for consumers [2] Group 2: Need for Regulation and Compliance - The implementation of the national standard for "no-reason return" services aims to clarify the categories of returnable goods and the standards for product condition, emphasizing the need for proper enforcement [3] - E-commerce platforms are urged to enhance credit mechanisms and utilize big data to identify abnormal return behaviors, thereby closing loopholes in the return policy [3] - Businesses must improve product and service quality while defending their rights against rule abuse, ensuring they provide excellent after-sales service for legitimate returns [3] Group 3: Consumer Responsibility - Consumers are encouraged to adhere to principles of integrity and contractual spirit, recognizing that convenience comes with responsibility [4] - A healthy consumption environment relies on mutual constraints and positive interactions between consumers and businesses, ensuring that rights are respected and not exploited [4]

Core Points - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some buyers, leading to a need for reevaluation of its implementation [2][8] - High return rates in e-commerce, particularly in women's clothing (50%-60%) and live-stream shopping (over 80%), indicate significant abuse of the return policy [3][5] - The rise of "malicious returns" is damaging the integrity of the e-commerce ecosystem, with some consumers exploiting the policy for personal gain [7][11] Industry Impact - The misuse of the return policy is increasing operational costs for merchants, leading to higher product prices and reduced service quality, ultimately affecting the shopping experience for all consumers [9][11] - The integrity of the market is at risk as trust between buyers and sellers diminishes, potentially resulting in a "lose-lose" situation for both parties [11][12] Recommendations for Improvement - E-commerce platforms need to enhance their credit mechanisms and utilize big data to identify abnormal return behaviors, thereby closing loopholes in the return policy [15] - Merchants should focus on improving product and service quality while defending their rights against rule abuse, ensuring a balance between consumer protection and business sustainability [15] - Consumers are encouraged to adhere to principles of honesty and contract spirit, recognizing that convenience comes with responsibility [15]

Core Viewpoint - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some buyers, leading to negative consequences for both businesses and the overall e-commerce ecosystem [2][8][10]. Group 1: Consumer Behavior - The "seven-day no-reason return" policy serves as a safety net for consumers, allowing easy returns for unsatisfactory products, thus reducing shopping risks and enhancing consumer confidence [3][8]. - However, the return rates for women's clothing in e-commerce are alarmingly high, ranging from 50% to 60%, with live-stream shopping returns exceeding 80%, indicating widespread abuse of the policy [3][7]. Group 2: Impact on Businesses - Malicious returns are eroding the trust foundation of the e-commerce ecosystem, with some consumers exploiting the policy for personal gain, leading to increased operational costs for businesses [7][10]. - The rise of "return parties" and associated gray market activities, such as returning used items or falsely claiming quality issues, is damaging to retailers and can result in penalties from platforms [7][8]. Group 3: Regulatory and Industry Response - The implementation of the national standard for "no-reason return" services aims to clarify the conditions under which returns can be made, emphasizing that "no-reason" does not equate to "unconditional" [11][13]. - E-commerce platforms are urged to enhance their credit mechanisms and utilize big data to identify abnormal return behaviors, thereby protecting both consumers and businesses [13]. Group 4: Call for Ethical Consumerism - Consumers are encouraged to adhere to principles of integrity and contract spirit, avoiding the misuse of consumer protection rules for personal gain [13]. - A balanced approach involving mutual constraints and positive interactions between consumers and businesses is essential for fostering a healthier consumption environment [13].

Core Viewpoint - The article discusses the issue of high return rates in the e-commerce sector, particularly in clothing, highlighting the negative impact of malicious returns on businesses and the overall consumer environment [2][4]. Group 1: Malicious Return Behavior - Some consumers exploit the "no reason return" policy by using purchased items for a short period and then returning them, which increases costs for merchants due to cleaning and logistics [3][4]. - This behavior is distinct from typical "coupon hunters," as it involves the abuse of rules for personal gain, undermining fair trade principles and trust between consumers and businesses [3][4]. - A new variant of this behavior involves taking advantage of shipping insurance offered by e-commerce platforms, leading to financial losses for merchants and insurance companies [3][4]. Group 2: Impact on E-commerce Ecosystem - The return rate in the e-commerce clothing sector remains high, with women's clothing return rates reaching 50% to 60%, and live-streamed women's clothing return rates exceeding 80% [4]. - Malicious returns contribute to increased costs for merchants, forcing some to exit the market or raise prices, which leads to a vicious cycle of declining product value and higher return rates [4]. - The perception that merchants are inherently dishonest encourages some consumers to justify their malicious return actions, which is both unethical and potentially illegal [4][5]. Group 3: Solutions and Recommendations - A healthy consumer environment requires cooperation between consumers and merchants, emphasizing that both parties should avoid self-serving behaviors [5][6]. - While not all returns are malicious, the "no reason return" policy should be maintained as long as it operates on principles of honesty [5][6]. - Merchants should focus on improving product and service quality, while platforms can enhance user experience through better data analysis and recommendations [6].

Core Viewpoint - The article highlights the issue of malicious returns in the e-commerce sector, particularly during promotional events like "Double Eleven," where some consumers exploit return policies, negatively impacting merchants and the overall market environment [1][2][3]. Group 1: Malicious Returns Impact - Malicious returns are primarily driven by consumers who take advantage of the "7-day no-reason return" policy, using online purchases as a "free fitting room" [1][2]. - The return rate in the e-commerce apparel sector is alarmingly high, with women's clothing return rates reaching 50% to 60%, and live-streamed women's clothing returns exceeding 80% [2]. - This behavior increases operational costs for merchants, leading some to exit the market or raise prices, creating a vicious cycle of high return rates and decreased product value [3]. Group 2: Consumer Behavior and Market Dynamics - The article distinguishes between legitimate consumer behavior and malicious exploitation of return policies, emphasizing that the latter undermines fair trading principles and damages trust between consumers and merchants [2][3]. - The perception that merchants are inherently deceitful contributes to a culture where some consumers feel justified in exploiting return policies, which is both unethical and potentially illegal [3]. - A healthy consumption environment requires cooperation between consumers and merchants, as self-serving behaviors ultimately harm both parties [3]. Group 3: Recommendations for Improvement - While the "7-day no-reason return" policy is generally well-received, it should be maintained within a framework of integrity to prevent abuse [4]. - Merchants are encouraged to enhance product quality and service to reduce return rates, while platforms should leverage big data analytics for better customer recommendations [5].