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“悦己经济”为消费升级注入新动能
Zheng Quan Ri Bao· 2025-07-23 17:19
Group 1 - The core viewpoint is that the "self-indulgence economy" has transformed from a niche market into a trillion-yuan market, driven by rising income levels, changing consumption concepts, and the emergence of Generation Z as a key consumer group [1] Group 2 - The consumption market structure is being reshaped, shifting from "necessity" to "self-indulgence," with emotional consumption categories like pet products and high-end personal care gaining prominence. For instance, Pop Mart expects a revenue increase of no less than 200% year-on-year for the first half of the year, with profits expected to rise by no less than 350% [2] Group 3 - The "self-indulgence economy" is activating diverse demands, expanding consumption boundaries across different age groups. Young consumers are interested in subculture products, middle-aged consumers are focusing on fitness and wellness, and older consumers are pursuing experiences like travel and photography [2] Group 4 - Supply innovation is being driven by consumer demand, leading to industry upgrades and service optimizations. Companies are launching customized products and niche services, creating a virtuous cycle of consumption upgrading, industrial innovation, and job expansion [3] Group 5 - Challenges exist within the "self-indulgence economy," such as inflated prices and mismatched value propositions, alongside quality regulation gaps in niche categories. However, with improved market regulation and enhanced consumer awareness, the economy is expected to develop in a healthier and more sustainable direction [3]