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更名重塑品牌,战略升级见效:贪玩(09890)成功实现扭亏为盈
智通财经网· 2025-09-02 03:49
Core Viewpoint - The company achieved a significant turnaround in its financial performance in the first half of 2025, reporting a net profit of RMB 650 million, compared to a net loss of RMB 385 million in the same period last year, indicating a robust improvement in its business fundamentals and strategic positioning [1][2][3]. Group 1: AI+Game Strategy - The company has fully implemented its "AI+Game" strategy, integrating AI technology throughout the game distribution and operation processes, leading to enhanced marketing efficiency and cost reduction [1][2]. - The self-developed intelligent advertising system "Luoshu" and analysis system "Hetu" have significantly improved advertising precision and resource utilization, while AIGC technology has streamlined content production, reducing labor and time costs [1][2]. Group 2: Overseas Market Expansion - The overseas market has emerged as a high-profit growth engine for the company, with successful game launches in various international markets, contributing to overall revenue and profit growth [3][4]. - The company has successfully launched over 30 multilingual products in regions such as Southeast Asia, Hong Kong, Macau, Taiwan, Japan, South Korea, Europe, and the Middle East, establishing a strong market presence [3]. Group 3: Core Product Maturity - The company has developed a portfolio of mature game products that provide stable revenue and user bases, significantly lowering customer acquisition costs and enhancing profit margins [4][5]. - The rapid growth of mini-program games has opened new growth avenues, with the company leveraging social platforms for low-cost user engagement and expanding its product matrix [5]. Group 4: Strategic Investments and Collaborations - The company has enhanced its ecosystem through strategic investments and collaborations, focusing on deep cooperation within the gaming industry, IP development, and AI technology [6]. - The company has accumulated a substantial IP reserve, ensuring the ability to launch new titles in the coming years and maintain brand relevance [6]. Group 5: Overall Performance and Future Outlook - The significant turnaround in the company's performance can be attributed to four key pillars: AI-driven cost efficiency, growth in high-margin overseas business, stable contributions from mature products, and the recovery of financial asset values [6][7]. - The company has rebranded itself from "Zhongxu Future" to "Tanwan," aiming to enhance brand value and market influence, which is expected to strengthen its competitive position in both domestic and international markets [6][7].
连续2年收入下滑!“贪玩游戏”母公司中旭未来发力出海
Nan Fang Du Shi Bao· 2025-04-01 14:57
Core Insights - The company reported a revenue of 5.58 billion yuan for the fiscal year 2024, a decrease of 14.3% year-on-year [2] - The net profit for 2024 was 44 million yuan, down 83.9% from 273 million yuan in 2023, with a net loss attributable to the parent company of 3.62 million yuan [2] - The decline in revenue is attributed to decreased game income under the cooperative operation model, underperformance of new game launches, and reduced income from consumer goods [2] Revenue Breakdown - The company achieved overseas revenue of 623 million yuan in 2024, marking a year-on-year increase of 44.9%, accounting for 11.2% of total revenue [3] - The self-operated game products generated 4.12 billion yuan in revenue, a decrease of 3.4%, while revenue from cooperative operations fell by 31.6% to 1.33 billion yuan [6] Cost Management - Research and development costs decreased by 25.4% to 128 million yuan in 2024, primarily due to a reduction in overall compensation related to R&D personnel [4] - Sales and distribution expenses remained high at 3.517 billion yuan but decreased by 9.4% from 3.88 billion yuan in 2023 [5] - Administrative expenses were recorded at 192 million yuan, down 27.6% from 265 million yuan in 2023 [5] Strategic Initiatives - The company is focusing on product matrix innovation, technology-driven strategies, and global expansion [6] - It has entered into a partnership to develop AI game business, aiming to optimize R&D processes and reduce costs [4] - The company is also expanding its portfolio in the mini-game sector, with successful launches such as "Little Soldier Battle" [7] Consumer Goods Performance - Revenue from the consumer goods sector fell by 52.2% to 102 million yuan in 2024, primarily due to a strategic focus on core gaming operations and intense market competition [7]