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从“走线下”延伸到“走线上”,从“卖产品”到“卖体验”,花卉绿植消费亮点多
Jing Ji Ri Bao· 2025-10-11 04:27
在客厅卧室、在办公场所、在商店楼宇……小小绿植汇聚成一抹抹鲜亮的风景。发财树、天竺葵、节节 高等网红植株养眼又好打理,越来越多的消费者将花卉绿植视为不可或缺的空间美学元素。从传统的观 赏性向多功能转变,反映出花卉绿植消费的情绪价值属性日益受到消费者青睐。 从"走线下"延伸到"走线上",从"卖产品"到"卖体验",花卉绿植消费不仅体现在满足消费者多样化需 求,还推动了产业的转型升级和高质量发展。随着消费者对生活品质的追求不断提高,花卉绿植消费将 为我们的生活带来更多惊喜与美好。 不仅是消费者偏好在变,花卉绿植行业近年来也呈现出不少积极信号。中国花卉协会发布的《2025全国 花卉产销形势分析报告》显示,2024年,我国花卉零售消费市场总规模近2200亿元,其中花卉电商消费 约1200亿元,占比54.5%,电商已连续3年成为零售增长主引擎。电商平台不仅拓宽了销售渠道,降低 了销售成本,还通过大数据分析等手段,帮助商家更好地了解消费者需求,从而实现需求精准对接。消 费者看直播买花卉、看视频选绿植带来消费新体验。同时,一批懂技术、懂市场、懂互联网的"网红花 卉师"吸引了大量粉丝,用生活分享式的营销手段推动了花卉绿植产业的 ...
花卉绿植消费亮点多
Jing Ji Ri Bao· 2025-10-10 00:03
在客厅卧室、在办公场所、在商店楼宇……小小绿植汇聚成一抹抹鲜亮的风景。发财树、天竺葵、 节节高等网红植株养眼又好打理,越来越多消费者将花卉绿植视为不可或缺的空间美学元素。从传统的 观赏性向多功能转变,反映出花卉绿植消费的情绪价值属性日益受到消费者青睐。 花卉绿植的消费场景正从节庆礼仪转向日常的悦己型消费。数据显示,36岁至45岁的消费者占比超 过三分之一,芍药、冬青、水仙等热门品类的销量增长超10倍。此外,好养活的巴西木、有助眠安神功 能的小盆栽、可以驱虫的绿植也受到市场追捧。花卉绿植消费的旺季相较过去明显延长,这表明消费者 的需求更加常态化。 不仅是消费者偏好在变,花卉绿植行业近年来也呈现出不少积极信号。中国花卉协会发布的《2025 全国花卉产销形势分析报告》显示,2024年,我国花卉零售消费市场总规模近2200亿元,其中花卉电商 消费约1200亿元,占比54.5%,电商已连续3年成为零售增长主引擎。电商平台不仅拓宽了销售渠道, 降低了销售成本,还通过大数据分析等手段,帮助商家更好地了解消费者需求,从而实现需求精准对 接。消费者看直播买花卉、看视频选绿植带来消费新体验。同时,一批懂技术、懂市场、懂互联网 的 ...
夜读丨古人对20种植物的雅称,每个都美到不行
Yang Shi Xin Wen· 2025-09-18 22:34
Core Viewpoint - The article highlights the beauty of Chinese plant names, showcasing their poetic and philosophical significance in relation to nature and life [2][19]. Group 1: Plant Names and Their Meanings - The rose is referred to as "Four Seasons Flower" due to its year-round blooming nature [4]. - The rapeseed flower is called "Yun Tai," which signifies its yellow color and tender shoots [5]. - The orchid is known as "You Ke" or "Xiang Zu," emphasizing its fragrant presence even in a room [6]. - The white poplar is called "Du Yao," symbolizing its straight and strong nature [7]. Group 2: Additional Plant Names - The pear flower is referred to as "Ying Zhou Yu Yu," linking it to the mythical fairyland [6]. - The jasmine is called "E Gu Jun," highlighting its green calyx [7]. - The red camellia is known as "Du Sheng," while the white camellia is called "Yu Ming" [8]. - The hibiscus flower is referred to as "Shun Hua," indicating its beauty [9]. Group 3: More Plant Names - The kiwi is called "Chang Chu," reflecting its presence in ancient poetry [10]. - The honeysuckle is known as "Ren Dong," symbolizing its resilience in winter [11]. - The pomegranate flower is referred to as "Liu Jin," indicating its vibrant appearance [12]. - The ginkgo tree is called "Ping Zhong," representing its green spring foliage [13]. Group 4: Final Plant Names - The osmanthus flower is referred to as "Guang Han Xian," linking it to celestial beauty [14]. - The bamboo is called "Bao Jie Jun," emphasizing its upright character [15]. - The water lily is known as "Ling Bo," connecting it to the mythological figure [16]. - The banana plant is referred to as "Shan Xian," highlighting its various names [17]. Group 5: Cultural Significance - The peony is called "Jiang Li," symbolizing love and parting [18]. - The chrysanthemum is known as "Jiu Hua," associated with the ninth month of the lunar calendar [19]. - The hibiscus flower is referred to as "Qi Zhang," indicating its beautiful appearance [20]. - The lotus flower is known as "Fu Qu" or "Han Dan," reflecting its poetic imagery in literature [20].
2025中国人送礼不完全指南
Hu Xiu· 2025-05-17 12:33
Group 1 - The article discusses the art of gifting tea in a culturally nuanced manner, emphasizing the importance of understanding both tea and the recipient's preferences [1][2][3] - It outlines 20 subtle rules for gifting tea, aiming to help individuals navigate the complexities of tea gifting without falling for misleading sales tactics [3][4] - The guide is not intended to make someone a tea expert but serves as a practical "avoidance guide" to prevent awkward gifting situations [4][5] Group 2 - The article highlights that gifting tea should not be confused with business dealings; it is more about maintaining personal relationships [8] - It stresses the importance of knowing the recipient's taste in tea, as preferences can vary widely, and a mismatched gift can be seen as thoughtless [9][10] - Seasonal considerations are also important when selecting tea, with specific types recommended for different times of the year [11] Group 3 - The article provides a mnemonic for selecting universally accepted teas, suggesting that red and green teas are generally well-received [12] - It advises on the significance of the recipient's tea-drinking habits and the quality of tea to be gifted, indicating that higher quality is often appreciated [12][13] - Regional preferences for tea are noted, with specific recommendations for different areas in China, suggesting that thoughtful selection can enhance the gift's impact [13] Group 4 - The article suggests modern twists on traditional tea gifting, such as presenting tea in a way that appeals to younger audiences, like incorporating trendy tea drinks [13] - It warns against gifting certain types of tea, such as "小青柑," unless the quality is assured, indicating a focus on quality over quantity [14] - The significance of tea in social contexts, such as during family introductions or workplace interactions, is emphasized, highlighting its role in building relationships [15] Group 5 - The article discusses the importance of how one presents the tea, including the language used when discussing the gift, to avoid potential faux pas [16] - It introduces a "blame-shifting" tactic for discussing the quality of the tea, allowing the giver to deflect any criticism [17] - Finally, it suggests alternative gifts, such as cherries or crabs, if one is unsure about tea, emphasizing the principle of giving gifts that do not require reciprocation [18]