武夷山的一处茶园。武夷山市委宣传部供图 作为世界红茶和乌龙茶的发源地，茶早已融入武夷山人的生活。武夷山人爱茶更懂茶，茶叶是生活也是生意。数据显示， 2024年，武夷山茶园面积约14.8万亩，从业人员超12万人，全产业链产值突破150亿元，茶产业收入占比49.2%。 "与国内其他茶区相比，武夷山用不大的面积创造了很高的产量和产值，可以说领跑全国。"中国工程院院士、湖南师范大 学校长刘仲华在接受记者采访时如是说。 让有限的土地资源发挥出最大价值，武夷山是怎么做到的？ 除了世代相传的制茶技艺，科技，在突破局限中起到了关键作用。 走在福建南平武夷山的街头，可以感受到茶在这座城市极强的存在感：茶叶店一家连着一家，肉桂、水仙、大红袍、正山 小种等等各种名茶琳琅满目；店外五颜六色的散装茶包从"白菜价"到"轻奢款"应有尽有；每逢展销展会时节，八方客商云集， 品茶、斗茶、买茶，街头处处闻得到浓郁茶香…… 2018年，南平市农业农村局与福建农林大学教授廖红的科技特派员团队合作，在武夷山燕子窠开展无农药无化肥生态茶园 试点。"夏种大豆、冬种油菜"绿肥套种模式，不仅改善了土壤结构，也提高了茶叶产量。新技术在示范区实现了减肥、减药超 ...

Core Insights - The flower and plant consumption landscape is shifting from traditional gifting to daily self-indulgence, reflecting a growing emotional value attributed to floral products [1][2] - The consumer demographic is evolving, with individuals aged 36 to 45 representing over one-third of the market, and popular varieties like peonies and wintergreen seeing sales growth exceeding 10 times [1][2] Industry Trends - The Chinese flower retail market is projected to reach nearly 220 billion yuan in 2024, with e-commerce sales accounting for approximately 120 billion yuan, representing 54.5% of the market [2] - E-commerce has become the main growth engine for retail over the past three years, enhancing sales channels and reducing costs while utilizing big data for better consumer insights [2] - The rise of "internet celebrity florists" has attracted a significant following, promoting innovation in the industry through lifestyle marketing, which boosts sales and supports related sectors like pots, fertilizers, and care courses [2] - The transition from offline to online sales and from product selling to experience selling indicates a transformation in the industry, driven by consumers' increasing demand for quality of life [2]

Core Insights - The flower and plant consumption is shifting from traditional ornamental use to a more multifunctional and emotional value, reflecting changing consumer preferences [1][2] - The market for flower retail consumption in China is projected to reach nearly 220 billion yuan in 2024, with e-commerce accounting for approximately 120 billion yuan, representing 54.5% of the market [2] Group 1: Consumer Trends - Consumers aged 36 to 45 represent over one-third of the market, with popular varieties like peonies, wintergreen, and narcissus seeing sales growth exceeding 10 times [1] - The demand for easy-to-care-for plants, such as Brazilian wood and small potted plants with calming effects, is on the rise, indicating a shift towards everyday self-care consumption [1] Group 2: Industry Developments - The flower and plant industry is experiencing positive signals, with e-commerce becoming the main growth engine for retail over the past three years [2] - The rise of "internet celebrity florists" who leverage technology and social media for marketing is driving innovation and sales in the industry, while also boosting related sectors like pots, fertilizers, and care courses [2] - The transition from offline to online sales and from product selling to experience selling highlights the industry's transformation and the increasing quality of life consumers seek [2]

Core Viewpoint - The article highlights the beauty of Chinese plant names, showcasing their poetic and philosophical significance in relation to nature and life [2][19]. Group 1: Plant Names and Their Meanings - The rose is referred to as "Four Seasons Flower" due to its year-round blooming nature [4]. - The rapeseed flower is called "Yun Tai," which signifies its yellow color and tender shoots [5]. - The orchid is known as "You Ke" or "Xiang Zu," emphasizing its fragrant presence even in a room [6]. - The white poplar is called "Du Yao," symbolizing its straight and strong nature [7]. Group 2: Additional Plant Names - The pear flower is referred to as "Ying Zhou Yu Yu," linking it to the mythical fairyland [6]. - The jasmine is called "E Gu Jun," highlighting its green calyx [7]. - The red camellia is known as "Du Sheng," while the white camellia is called "Yu Ming" [8]. - The hibiscus flower is referred to as "Shun Hua," indicating its beauty [9]. Group 3: More Plant Names - The kiwi is called "Chang Chu," reflecting its presence in ancient poetry [10]. - The honeysuckle is known as "Ren Dong," symbolizing its resilience in winter [11]. - The pomegranate flower is referred to as "Liu Jin," indicating its vibrant appearance [12]. - The ginkgo tree is called "Ping Zhong," representing its green spring foliage [13]. Group 4: Final Plant Names - The osmanthus flower is referred to as "Guang Han Xian," linking it to celestial beauty [14]. - The bamboo is called "Bao Jie Jun," emphasizing its upright character [15]. - The water lily is known as "Ling Bo," connecting it to the mythological figure [16]. - The banana plant is referred to as "Shan Xian," highlighting its various names [17]. Group 5: Cultural Significance - The peony is called "Jiang Li," symbolizing love and parting [18]. - The chrysanthemum is known as "Jiu Hua," associated with the ninth month of the lunar calendar [19]. - The hibiscus flower is referred to as "Qi Zhang," indicating its beautiful appearance [20]. - The lotus flower is known as "Fu Qu" or "Han Dan," reflecting its poetic imagery in literature [20].

Group 1 - The article discusses the art of gifting tea in a culturally nuanced manner, emphasizing the importance of understanding both tea and the recipient's preferences [1][2][3] - It outlines 20 subtle rules for gifting tea, aiming to help individuals navigate the complexities of tea gifting without falling for misleading sales tactics [3][4] - The guide is not intended to make someone a tea expert but serves as a practical "avoidance guide" to prevent awkward gifting situations [4][5] Group 2 - The article highlights that gifting tea should not be confused with business dealings; it is more about maintaining personal relationships [8] - It stresses the importance of knowing the recipient's taste in tea, as preferences can vary widely, and a mismatched gift can be seen as thoughtless [9][10] - Seasonal considerations are also important when selecting tea, with specific types recommended for different times of the year [11] Group 3 - The article provides a mnemonic for selecting universally accepted teas, suggesting that red and green teas are generally well-received [12] - It advises on the significance of the recipient's tea-drinking habits and the quality of tea to be gifted, indicating that higher quality is often appreciated [12][13] - Regional preferences for tea are noted, with specific recommendations for different areas in China, suggesting that thoughtful selection can enhance the gift's impact [13] Group 4 - The article suggests modern twists on traditional tea gifting, such as presenting tea in a way that appeals to younger audiences, like incorporating trendy tea drinks [13] - It warns against gifting certain types of tea, such as "小青柑," unless the quality is assured, indicating a focus on quality over quantity [14] - The significance of tea in social contexts, such as during family introductions or workplace interactions, is emphasized, highlighting its role in building relationships [15] Group 5 - The article discusses the importance of how one presents the tea, including the language used when discussing the gift, to avoid potential faux pas [16] - It introduces a "blame-shifting" tactic for discussing the quality of the tea, allowing the giver to deflect any criticism [17] - Finally, it suggests alternative gifts, such as cherries or crabs, if one is unsure about tea, emphasizing the principle of giving gifts that do not require reciprocation [18]