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寒露桂香引客来
Ren Min Ri Bao· 2025-10-08 22:11
Core Insights - The article highlights the growing popularity of osmanthus flowers in Wozhou Town, Zhejiang, particularly during the autumn season, attracting over 20,000 visitors during the National Day and Mid-Autumn Festival holidays [1][2] - The local government is promoting a "scent-seeking" tourism experience that combines cultural heritage, ecological education, and tourism, leading to increased economic activity in the area [2] Summary by Sections Tourism and Visitor Engagement - Wozhou Town has seen a surge in visitors drawn by the blooming osmanthus flowers, with over 20,000 tourists during the recent holidays [1] - The local government is enhancing the visitor experience by creating immersive activities centered around osmanthus, such as tea tasting and cultural workshops [2] Cultural and Educational Initiatives - Local children participated in making osmanthus cakes, learning about the medicinal value of osmanthus flowers under the guidance of community leaders [2] - The initiative aims to educate the younger generation about traditional practices and the significance of seasonal changes [2] Economic Impact - The "osmanthus boom" has stimulated local businesses, with related activities generating over 800,000 yuan in revenue during the holiday period [2] - The development of a diverse range of osmanthus products, including tea and scented sachets, has contributed to the economic growth of the region [2]
浙江新昌推出复合型文旅产品—— 寒露桂香引客来
Ren Min Ri Bao· 2025-10-08 22:07
Core Insights - The article highlights the growing popularity of osmanthus flowers in Wozhou Town, Zhejiang, particularly during the autumn season, attracting over 20,000 visitors during the National Day and Mid-Autumn Festival holidays [1][2] - The local government has successfully transformed the osmanthus flower viewing into a comprehensive cultural and tourism experience, integrating ecological education and cultural heritage [2] Group 1: Tourism and Visitor Engagement - Wozhou Town has seen a surge in tourism, with over 20,000 visitors coming specifically to enjoy the osmanthus flowers during the recent holidays [1] - The local government has developed an immersive experience chain called "smell and taste tourism," enhancing visitor engagement and boosting the local economy [1][2] Group 2: Cultural and Educational Initiatives - Local children participated in hands-on activities, such as making osmanthus cakes, which serve as both educational and cultural experiences [2] - The integration of traditional knowledge about osmanthus flowers and their medicinal properties into community activities has been emphasized by local leaders [2] Group 3: Economic Impact - The osmanthus-related activities during the holidays generated over 800,000 yuan in consumption for surrounding businesses, including accommodations and dining [2] - The local market has diversified its offerings with various osmanthus products, such as osmanthus tea and scented sachets, contributing to the economic growth of the region [2]
中秋节当天四川A级景区接待游客625.72万人次,文旅融合织就赏月经济 以月为媒 传统佳节焕发时代新韵
Si Chuan Ri Bao· 2025-10-07 01:14
Core Insights - The cultural and tourism market in Sichuan province is experiencing a vibrant atmosphere during the Mid-Autumn Festival, with significant increases in visitor numbers and ticket revenue compared to the previous year [2] - Various creative activities and events are being organized to enhance the festive spirit, showcasing a blend of traditional and modern cultural elements [3][4] - The integration of diverse tourism offerings and promotional policies is transforming visitor flow into sustained economic benefits for the region [5] Group 1: Visitor Statistics - As of October 6, the A-level scenic spots in Sichuan received 6.2572 million visitors and generated ticket revenue of 64.9173 million yuan, marking year-on-year increases of 14.68% and 16.95% respectively [2] - The Mid-Autumn Festival activities have attracted significant tourist engagement, with various events designed to appeal to different demographics, including the younger generation [4] Group 2: Event Highlights - The Jianmen Pass scenic area hosted a themed performance titled "May We All Live Long," which attracted many visitors, and over 1,000 mooncakes were distributed to celebrate the festival [3] - In Mianyang, a cultural market featured 71 creative heritage booths, showcasing local crafts and products, which became popular among tourists [4] - Various "moon-themed" activities across the province, such as immersive night tours and cultural performances, have contributed to a lively festive atmosphere [4] Group 3: Economic Impact - The "Cultural Tourism+" strategy is increasingly evident, with initiatives aimed at linking different attractions and providing incentives to enhance visitor experiences [5] - Local governments are promoting food and cultural tourism, with special menus and events designed to boost local dining and tourism sectors [5] - The integration of film and music with tourism is generating additional consumer interest, as seen in the increased visitor numbers at locations featured in popular media [5]
国庆出游新风尚:研学游、跨界场景成京城消费新引擎
Xin Jing Bao· 2025-09-29 14:29
Core Insights - Beijing is promoting over 500 unique consumption activities during the National Day and Mid-Autumn Festival, focusing on cultural experiences, nature exploration, and family interactions [1] Group 1: New Commercial Landmarks - Several new commercial landmarks have emerged in Beijing, emphasizing "first-store economy" and innovative shopping experiences, including a garden-style shopping space in Daxing [2] - The renovation of Longfu Temple has introduced diverse cultural brands and activities, enhancing the cultural consumption experience for citizens [2][3] Group 2: Integration of Culture and Tourism - New consumption scenarios integrating culture, commerce, and tourism are emerging, revitalizing traditional tourism with immersive experiences at sites like the Great Wall [4] - Various commercial districts are attracting foot traffic through themed exhibitions and interactive experiences, such as the exclusive exhibitions of popular characters [4] Group 3: Sports and Cultural Events - The upcoming dual events of the China Open and WTT Grand Slam in Beijing will create a "watching and consuming" model, with various activities set up in commercial areas [5] Group 4: Educational Tourism - Educational tourism is gaining popularity, with museums and parks offering unique learning experiences for youth, such as the "Walking Classroom" initiative in Mentougou [6][7] - Various institutions are providing specialized educational activities, catering to different age groups and interests [7] Group 5: Innovative Experiences at Traditional Sites - Historical sites like the Summer Palace and Temple of Heaven are enhancing visitor experiences with creative markets and traditional craft activities [8] - Cultural districts are integrating events and promotions to boost consumption, combining cultural heritage with modern commercial activities [8]
闻桂香、赏菊海 喜迎“双节”繁花满京城
Yang Shi Wang· 2025-09-28 06:58
Core Viewpoint - Beijing is celebrating the National Day and Mid-Autumn Festival with a vibrant display of autumn flowers, particularly focusing on osmanthus and chrysanthemums, enhancing the festive atmosphere across parks and scenic spots in the city [1][2]. Group 1: Osmanthus Display - The Summer Palace features over 230 pots of century-old osmanthus and seasonal flowers, contributing to the festive ambiance [1][2]. - Technicians have employed flower period control techniques to delay the peak blooming of osmanthus to coincide with the holidays, utilizing temperature, humidity adjustments, and nutrient management [2]. Group 2: Cultural Activities - Six themed science experience activities centered around osmanthus have been created, allowing visitors to make osmanthus sachets and craft osmanthus patterns using cloisonné techniques, providing an immersive experience of "the autumn of osmanthus" [2]. - During the National Day holiday, over ten unique cultural activities will be launched at Taoranting Park, featuring traditional performances such as Beijing-style banners and crosstalk, showcasing the charm of traditional folk customs [6]. Group 3: Chrysanthemum Festival - At Beijing International Flower Port, a variety of chrysanthemums in yellow, pink, and white are in full bloom, with multiple photo spots created to attract visitors [3]. - Taoranting Park has initiated a Chrysanthemum Culture Festival, displaying over 30 varieties of chrysanthemum species, with vibrant flowerbeds and illuminated displays for a unique day-and-night experience [3]. Group 4: Scenic Installations - Various parks, including Jingshan and Beihai, have set up flowerbeds and visitor check-in points, enhancing the scenic experience for tourists [7]. - Beihai Park features a three-dimensional flowerbed that recreates the grandeur of ancient royal gardens, utilizing soil-less technology and a controllable mist system to create a misty atmosphere [9]. - Additionally, 100 "golden corners and silver edges" urban micro-gardens have been established at street corners in Beijing, attracting many citizens and tourists [9].
闻桂香、赏菊海、拍“萌宠” 喜迎“双节”繁花满京城
Yang Shi Wang· 2025-09-27 23:12
Core Viewpoint - Beijing is celebrating the autumn season with a variety of floral displays in parks and scenic areas, coinciding with the National Day and Mid-Autumn Festival, enhancing the festive atmosphere [1][2]. Group 1: Floral Displays and Events - The Summer Palace features over 230 pots of century-old osmanthus and seasonal flowers, contributing to the festive ambiance [1][2]. - The parks have implemented flower period control techniques to ensure osmanthus blooms coincide with the holidays, enhancing visitor experience [2]. - Six themed educational activities centered around osmanthus have been created, allowing visitors to engage in hands-on experiences like making osmanthus sachets [2]. Group 2: Cultural Activities and Attractions - Beijing International Flower Port showcases a vibrant array of chrysanthemums in various colors, creating picturesque spots for visitors [3]. - The Taoranting Park has launched a chrysanthemum culture festival featuring over 30 types of chrysanthemum species, with illuminated displays for both day and night enjoyment [3]. - Taoranting Park is also introducing a flower market where visitors can purchase small potted plants, alongside over ten cultural activities during the National Day holiday [5]. Group 3: Visitor Engagement and Scenic Installations - Major parks like Jingshan and Beihai have set up flower beds and visitor check-in points to attract tourists [6]. - Jingshan Park features a flower bed designed with a traditional Chinese window frame and dynamic installations, creating an engaging visual experience [6]. - Beihai Park has a large-scale flower bed that replicates the grandeur of historical royal gardens, utilizing soil-less technology and mist systems to enhance the atmosphere [8]. - Additionally, 100 "golden corner silver edge" urban micro-gardens have been established throughout Beijing, drawing attention from residents and tourists alike [8].