Core Viewpoint - The article discusses the controversy surrounding a restaurant's marketing strategy that used offensive language, highlighting the broader issue of "vulgar marketing" in the food industry and its negative impact on brand image and consumer respect [1][2]. Group 1: Marketing Trends - "Vulgar marketing" has become a recurring issue, with many companies using lowbrow humor and offensive content to attract attention, often disregarding consumer feelings and brand integrity [1][2]. - Some businesses mistakenly believe that edgy or vulgar content can effectively drive short-term traffic and engagement, leading to a misunderstanding of consumer preferences [2][3]. Group 2: Consumer Behavior - The rise of emotional consumption indicates that consumers are willing to pay for products that fulfill emotional or psychological needs, suggesting a significant market potential for brands that can tap into this trend without resorting to vulgarity [3]. - Successful brands have managed to create engaging marketing campaigns that resonate with consumers while maintaining respect and creativity, contrasting with those that rely on lowbrow humor [2][3]. Group 3: Regulatory and Industry Response - There is a call for stronger regulatory measures and legal frameworks to deter companies from using offensive marketing tactics, emphasizing the need for a balance between creativity and consumer respect [3]. - The article suggests that media and consumers should play a role in monitoring and promoting positive marketing practices, fostering a healthier marketing environment in the food industry [3].