Core Viewpoint - The article discusses the controversy surrounding the unauthorized use of "顺丰速孕" stickers on vehicles, which are not affiliated with the company SF Express, highlighting issues of trademark infringement and societal disrespect towards women [3][4]. Group 1: Trademark Infringement - The stickers, which use a pun related to "pregnancy," may lead to public confusion and could be considered unfair competition under the Anti-Unfair Competition Law [3]. - SF Express has expressed a willingness to protect its brand and will take legal action against unauthorized use of its branding materials [3][4]. Group 2: Societal Impact - The use of such stickers is seen as offensive, particularly towards women, as they carry sexual innuendos and contribute to a disrespectful public atmosphere [3][4]. - The article emphasizes the need for e-commerce platforms to take proactive measures against the sale of these stickers to prevent further societal harm [4]. Group 3: Cultural Commentary - The trend of using women as a marketing gimmick through lowbrow humor is criticized for lacking respect and for perpetuating the objectification of women [4]. - The article calls for a collective effort from businesses and the public to reject such lowbrow humor and maintain a respectful public space [4].

Core Viewpoint - The article discusses the controversy surrounding a restaurant's marketing strategy that used offensive language, highlighting the broader issue of "vulgar marketing" in the food industry and its negative impact on brand image and consumer respect [1][2]. Group 1: Marketing Trends - "Vulgar marketing" has become a recurring issue, with many companies using lowbrow humor and offensive content to attract attention, often disregarding consumer feelings and brand integrity [1][2]. - Some businesses mistakenly believe that edgy or vulgar content can effectively drive short-term traffic and engagement, leading to a misunderstanding of consumer preferences [2][3]. Group 2: Consumer Behavior - The rise of emotional consumption indicates that consumers are willing to pay for products that fulfill emotional or psychological needs, suggesting a significant market potential for brands that can tap into this trend without resorting to vulgarity [3]. - Successful brands have managed to create engaging marketing campaigns that resonate with consumers while maintaining respect and creativity, contrasting with those that rely on lowbrow humor [2][3]. Group 3: Regulatory and Industry Response - There is a call for stronger regulatory measures and legal frameworks to deter companies from using offensive marketing tactics, emphasizing the need for a balance between creativity and consumer respect [3]. - The article suggests that media and consumers should play a role in monitoring and promoting positive marketing practices, fostering a healthier marketing environment in the food industry [3].