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上海一餐厅菜名被指低俗,工作人员回应:抱歉,已全部调整
Xin Lang Cai Jing· 2025-12-26 06:43
九派新闻搜索发现,该餐厅在上海共有六家门店,有网友曾因菜名产生不适而给过差评。 12月26日,该餐厅工作人员称,昨天有顾客反映菜名取得不妥当,目前店里已向总部反映,现在已对这 些名称全部进行了调整。 上述工作人员还表示,"给大家造成了不适,真的非常不好意思,非常抱歉。" 来源:九派新闻 来源:九派新闻 近日,上海一家餐厅将臭豆腐命名为"曾经陈冠希最爱的娇麻臭豆腐(臭臭辣辣还有汁水)",将鸡排命 名为"谢霆锋超爱的娇麻鸡排",其中将"椒麻"命名为"娇麻",引发网友不适。 菜品介 绍。图/网络截图 有网友表示,"拿恶俗当趣味,这就是所谓的创新吗?"还有网友表示,"拒绝消费他人痛苦,拒绝低俗 营销。" ...
“顺丰速孕”车贴,是拿低俗恶搞当幽默 | 新京报快评
Xin Jing Bao· 2025-10-01 08:25
Core Viewpoint - The article discusses the controversy surrounding the unauthorized use of "顺丰速孕" stickers on vehicles, which are not affiliated with the company SF Express, highlighting issues of trademark infringement and societal disrespect towards women [3][4]. Group 1: Trademark Infringement - The stickers, which use a pun related to "pregnancy," may lead to public confusion and could be considered unfair competition under the Anti-Unfair Competition Law [3]. - SF Express has expressed a willingness to protect its brand and will take legal action against unauthorized use of its branding materials [3][4]. Group 2: Societal Impact - The use of such stickers is seen as offensive, particularly towards women, as they carry sexual innuendos and contribute to a disrespectful public atmosphere [3][4]. - The article emphasizes the need for e-commerce platforms to take proactive measures against the sale of these stickers to prevent further societal harm [4]. Group 3: Cultural Commentary - The trend of using women as a marketing gimmick through lowbrow humor is criticized for lacking respect and for perpetuating the objectification of women [4]. - The article calls for a collective effort from businesses and the public to reject such lowbrow humor and maintain a respectful public space [4].
食品营销莫把冒犯当创意
Xiao Fei Ri Bao Wang· 2025-06-06 02:36
Core Viewpoint - The article discusses the controversy surrounding a restaurant's marketing strategy that used offensive language, highlighting the broader issue of "vulgar marketing" in the food industry and its negative impact on brand image and consumer respect [1][2]. Group 1: Marketing Trends - "Vulgar marketing" has become a recurring issue, with many companies using lowbrow humor and offensive content to attract attention, often disregarding consumer feelings and brand integrity [1][2]. - Some businesses mistakenly believe that edgy or vulgar content can effectively drive short-term traffic and engagement, leading to a misunderstanding of consumer preferences [2][3]. Group 2: Consumer Behavior - The rise of emotional consumption indicates that consumers are willing to pay for products that fulfill emotional or psychological needs, suggesting a significant market potential for brands that can tap into this trend without resorting to vulgarity [3]. - Successful brands have managed to create engaging marketing campaigns that resonate with consumers while maintaining respect and creativity, contrasting with those that rely on lowbrow humor [2][3]. Group 3: Regulatory and Industry Response - There is a call for stronger regulatory measures and legal frameworks to deter companies from using offensive marketing tactics, emphasizing the need for a balance between creativity and consumer respect [3]. - The article suggests that media and consumers should play a role in monitoring and promoting positive marketing practices, fostering a healthier marketing environment in the food industry [3].